The pod covers much ground, including:
The tension between security and privacy...
The wisdom and madness of the crowd...
How to determine if a social media account is a bot...
The long game in marketing and advertising...
Dr. Sinan Aral is the David Austin Professor of Management and Professor, Information Technology and Marketing at MIT. He's a Phi Beta Kappa graduate of Northwestern University.
He has Master's degrees from the London School of Economics and Harvard University. And he has a PhD from MIT.
He recently published a book out called The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt.
In short, he is an expert in social media and its impact on society.
Good pod this.
Listen here.
Enjoy the ride + plan accordingly.
-Marc
