How Brigadoon Works
You have an ambition. Getting there takes three things.
For your company, your city or your career. Maybe you want to build something. Maybe you need to fix something. Maybe you have to stop something before it happens.
- Build it
- Fix it
- Stop it
The Three Things
What Every Ambition Needs
Thirteen years of Brigadoon rooms show the same pattern. The leaders who get where they're going have three things working for them. Most have one. Some have two. Very few have all three.
01
Intelligence
Global street smarts. What's moving in geopolitics and business, what it means for you, who the players are, who to work with and who to avoid.
02
Community
People to lean on, share ideas with, whiteboard with and learn from. A trusted room under the Chatham House Rule. No panels, no PowerPoints, no name tags.
03
Campaign Management
A plan to execute and get heard. Good ideas don't travel on their own. A campaign puts yours in front of the people who decide.
Three Doors
Which One Are You Missing? Start There.
You don't have to take all three at once. Walk in through the door you need today. If you need one, great. If you need two, great. If you need all three, we're here for you.
Door One
Intelligence
“I don't know what's coming.”
Start with Brigadoon Daily and Brigadoon Weekly: what happened, what it means and what to say about it. Go deeper with Brigadoon Radio and expert calls.
Get The Read →Door Two
Community
“I don't have the right people around me.”
Start with a gathering: Brigadoon Utah | Winter Camp at Sundance Mountain Resort each February, or Brigadoon Scotland | Remote each November.
See Gatherings →Door Three
Campaign Management
“I know what I want. I'm not getting heard.”
Start with the 5-Step Thought Leader Audit™. One month, led personally by Marc, ending in a scored assessment and a sequenced 12, 24 and 36-month plan.
Work With Marc →Need all three? Brigadoon Professional brings the intelligence and the rooms together year-round, and the Patron tier adds strategy time with Marc.
See The TiersHow It Plays Out
Five Ambitions, Three Doors
Every Brigadoon gathering runs under the Chatham House Rule, so these are composites drawn from the kinds of people in our rooms, not real participants.
The Family Business CEO
Stop itStop a new tariff from wrecking margins and spooking the company's biggest customers.
Intelligence
Sees the trade move early: what it covers, when it lands and which competitors get hit first.
Community
Talks it through at Winter Camp with a trade lawyer, a logistics founder and a former Hill staffer.
Campaign
Calls the top 20 customers and dealers before the headlines do, with a clear line on price and supply.
ResultCustomers hear it from the CEO first. The company looks steady while competitors scramble.
The Civic Leader
Build itBuild the case that lands a manufacturer's new plant in the region.
Intelligence
Tracks where federal and foreign money is moving and which sectors are reshoring.
Community
Gets candid advice from economic developers and a site selector who have won and lost these fights.
Campaign
Tells the region's story before rival states do, through the right press, the right dinners and the right introductions.
ResultThe region makes the short list, and the leader becomes the name people associate with the win.
The Expert Advisor
Fix itFix a stalled practice. AI is eating the middle of the market and rates have gone flat.
Intelligence
Knows which client industries are under pressure this quarter and why.
Community
Pressure-tests a new positioning with peers who sell judgment for a living.
Campaign
Runs the Audit, then a campaign: one sharp point of view, the right stages and a steady drumbeat of commentary.
ResultQuoted as the voice on the issue. Bigger clients, and rates moving up instead of down.
The Reinventor
Build itBuild a new venture after 25 years in another field, and get known for the new thing.
Intelligence
Spots the shift that opens a door for the new venture right now.
Community
Finds a new circle in Scotland: people who don't know the old reputation and judge the new idea on its merits.
Campaign
Builds a story that connects who they were to what they're building, and introduces it to the right audience.
ResultThe new venture gets taken seriously, and the old title stops being the first thing people mention.
The Public Affairs Lead
Stop itStop a regulatory fight from defining the company before the CEO says a word.
Intelligence
Reads where the rule, the politics and the press are heading.
Community
Hosts a private Brigadoon dinner where the CEO hears from people outside the usual circle.
Campaign
Equips the CEO with the line, the audiences and the order to reach them.
ResultThe CEO leads the conversation instead of reacting to it.
Tell us what you're building, fixing or stopping. We'll help you figure out which door to start with.
Start The ConversationBe Your
Ambition.