"I used to tie myself in knots trying to figure out how to word what I wanted to say in work emails or in meetings. And finally, I realized, probably while talking to myself: just say what you mean. Ask for what you want. Share your confusion...or excitement.
"Don’t guess what other people want to hear. Get the thoughts out of your head and be honest, authentic, and transparent about what you know...or don’t know...and what you need.
"It’s incredibly freeing and makes you a much better communicator."
To hear this quote and other profound insights directly from Leigh, please join a special Brigadoon Monthly call on Wednesday, March 17 @ 2:00 pm ET.
Full details below.
This is going to be a good session.
-Marc
Brigadoon March Call with Dr. Leigh George
Title: Customers are the Disruptors
Time + Date: 2:00 pm ET | Wednesday, March 17, 2021
Speaker: Dr. Leigh George | CEO @ Freedom
Customers are the disruptors. If you don’t understand their needs, motivations, and behaviors, your competitors will.
Leigh founded Freedom—a strategic branding and marketing un-agency—to help organizations understand their products and services from customers’ point of view and develop brand messages and marketing that are welcome, persuasive, and spur action.
Leigh is a recognized branding expert with a Ph.D. in branding and over 20 years of experience in branding and marketing strategy.
