Pillar Three · Campaign Management
Turn expertise into a campaign that moves — hands-on strategy for thought leaders, led personally by Marc.
Most thought leaders know what they are. Few have a campaign built to prove it. Campaign Management is Brigadoon's flagship practice — the paid, hands-on work of turning position into influence, one deliberate step at a time.
Where It Starts
The 5-Step Thought Leader Audit™
Built on the proprietary E-STOCK Framework™ and led personally by Marc, the Audit is a structured five-step engagement that turns a gap analysis into a sequenced strategy.
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01
Vision
A 120-minute strategic conversation on vision and differentiation — what makes you worth following.
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02
Personification
Defines your communications personality and the vehicles that will carry it.
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03
Synthesis
One week of gap and opportunity analysis — the research behind the recommendation.
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04
Score + Grade
A proprietary 100-point E-STOCK score, benchmarking exactly where you stand today.
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05
Path Forward
A 2-hour presentation delivering a sequenced strategy across 12, 24, and 36 months.
From $20,000
Three equal installments — on confirmation, three days before the first session, and three days before the final presentation.
Includes a complimentary advance copy of the forthcoming E-STOCK book, plus three months of follow-up support with up to three strategic touchpoints.
The Proprietary Frameworks
What The Audit Is Built On
Three frameworks, three questions — each one moving you a step closer from insight to influence.
SIGNAL™
Reads the external environment — what's moving, what it means, and what deserves a response.
TWIN™
Identifies the audiences that actually need to move, and what will move them.
E-STOCK™
Event, Strategy, Tactics, Organization, Consistency, Know-how — the discipline that turns findings into a working program.
The Full Practice
Where It Can Go From Here
The starting engagement — a full diagnostic and sequenced strategy.
Turning the Path Forward strategy into built assets, vehicles, and a working program.
Ongoing, hands-on management of the campaign as it runs.
Embedded strategic counsel for leaders who need this at the table, permanently.
Every Campaign Management engagement starts the same way: a conversation with Marc.
Start The ConversationBe Your
Ambition.