Journey, Math, Octogenarians, Empathic, Toledo, Teresa Gergen

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Brigadoon Weekly
November 17, 2019
Curation and commentary from
Marc A. Ross

Emerging issues shaping commerce + culture

Reporting from Alexandria, Virginia


Journey, Math, Octogenarians, Empathic, Toledo, Teresa Gergen

ROSS RANT

A journey is a total experience

This first Brigadoon Remote | Scotland was not just a service but a transformational journey.

I think people overemphasize the technical aspects of travel and don't appreciate the journey.

A journey is a total experience that begins before you arrive at the destination and lingers long after you depart.

Traveling to the beautiful Scottish countryside, the mythology of the land, breathing the smell of fertile soil and water mixing, and the thrill of trying something completely new.

Brigadoon Remote | Scotland 2019 was a journey, was transformational, and will linger with me for many days.

Click here to see some pics from Brigadoon Remote | Scotland 2019.

I hope you will consider joining us in 2020.

Brigadoon Remote is something special.


"If you change the way you look at things, the things you look at change."

This quote is the first thing Errol Gerson says to his students at the start of each semester.

Gerson has been teaching entrepreneurship, leadership, and business management at Art Center in Pasadena, California, for the past 45 years.

Gerson's challenge from the start is to change the way his students look at things using a tool he calls 'reframing' or merely seeing things differently.

He intends to force a test of his student's paradigms as a means to foster learning.

This test is essential because as we know, learning always comes from our ability to reevaluate, reexamine, and rethink.

This reframing fosters options for you to grow and learn, but only if you choose to do so.

It's up to you.


Speaking @ Brigadoon Retreat | Sundance 2020....

Main Stage

Robert Brown
Owner @ Integrated Systems, Inc.

Trisala Chandaria
Co-Founder @ Temboo

Web Smith
Founder @ 2PM

More to come.

Whiteboard Sessions

Jeff Corless
President + CEO @ Venture Strategic

More to come.


Thanks for making Brigadoon Brigadoon.

-Marc

FIVE TO READ

The economist who wants to ditch math: Nobel laureate Robert Shiller argues that gossip, half-baked philosophy, and fake news drive economics — not only numbers. His peers aren’t exactly thrilled. http://bit.ly/32TSgnL

Octogenarians are shaking up Italian business: And preventing its proper rejuvenation. https://econ.st/2KwNZ3b

Lufthansa’s empathic marketing doesn’t focus on conversions: The premium German airline has 'recalibrated' its strategy. http://bit.ly/2CPjpNR

When the future looked like Toledo: In 1945, designer Norman Bel Geddes created Toledo Tomorrow, an exhibit that imagined a bold new direction for his Ohio hometown. At least part of it came true. http://bit.ly/35e4nxE

35 hidden bars around the world — and how to find them http://bit.ly/2OglaZW

BRIGADOON EVENTS

Brigadoon Retreat | Sundance
February 23-25, 2020

Brigadoon Remote | Scotland
November 9-13, 2020

Visit thebrigadoon.com/events

SAVE THE DATE

Brigadoon Salon Dinner + Sailing | Annapolis
September 17-18, 2020

Brigadoon Salon Dinner + Tour | Detroit
October 1-2, 2020

SPORT

Meet Teresa Gergen, queen of the thirteeners: She's the first person to summit all 846 thirteeners in the lower 48 and Hawaii. http://bit.ly/2rLnaBJ

UK man runs marathon in every country in the world: If you've ever wondered who runs the world, it turns out it's a man called Nick Butter. Butter, 30, has become the first person to complete a marathon in all 196 countries recognized by the United Nations. https://cnn.it/356bTu4



Enjoy the ride + plan accordingly.

-Marc


Marc A. Ross
marc@thebrigadoon.com
@the_brigadoon

Marc A. Ross is a business communications strategist and advisor working at the intersection of globalization, disruption, and politics. Ross is the founder of Brigadoon.

A journey is a total experience

20191113_105553.jpg

This first Brigadoon Remote | Scotland was not just a service but a transformational journey.

I think people overemphasize the technical aspects of travel and don't appreciate the journey.

A journey is a total experience that begins before you arrive at the destination and lingers long after you depart.

Traveling to the beautiful Scottish countryside, the mythology of the land, breathing the smell of fertile soil and water mixing, and the thrill of trying something completely new.

Brigadoon Remote | Scotland 2019 was a journey, was transformational, and will linger with me for many days.

Below are some pics from Brigadoon Remote | Scotland 2019.

I hope you will consider joining us in 2020.

Brigadoon Remote is something special.

-Marc

The 11 rules of succeeding with nonsensical ideas, according to Rory Sutherland

1. The opposite of a good idea can be another good idea

2. Don’t design for average

3. It doesn’t pay to be logical when everybody else is being logical

4. The nature of our attention affects the nature of our experience

5. A flower is simply a weed with an advertising budget

6. The problem with logic is it kills off magic

7. A good guess which stands up to empirical observation is still science. And so is a lucky accident.

8. Test counterintuitive things, because nobody else will

9. Solving problems using only rationality is like playing golf using only one club

10. Dare to be trivial

11. If there was a logical answer, we would have already found it.

Five to Read | November 8, 2019

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How Helsinki built ‘book heaven’: Finland’s most ambitious library has a lofty mission, says Helsinki’s Tommi Laitio: It’s a kind of monument to the Nordic model of civic engagement. http://bit.ly/2WzCpJi

50 artists respond to society's struggle to switch off at Somerset House's 24/7 exhibition: In the first major exhibition dedicated to 24/7 culture, Somerset House presents "creative responses to this modern malaise" by more than 50 artists and designers, including Alexandra Daisy Ginsberg. Called 24/7 and billed as "a wake-up call for our non-stop world" the exhibition brings together the work of more than 50 international artists and designers, many of them special commissions. http://bit.ly/329X1cq

The psychology of color in branding: When it comes to consumer perception of your business or organization, colors play a much bigger role than you might expect. Color psychology is the foundation of building a strong, relatable brand – and has the power to impact people’s behavior and buying decisions. This knowledge has been harnessed by marketers and designers alike, allowing us to create content that evokes consumer emotion and encourage all-important actions. http://bit.ly/2WzHXDT

What we can learn from Olympians about the common cold: Staying healthy is crucial to athletic performance, and a new analysis from the 2018 Olympics suggests some surprising defensive tactics. http://bit.ly/2C6o0Lj

Why quantum computers will be super awesome, someday https://bloom.bg/2Nxashn