Five to Read | November 8, 2019

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How Helsinki built ‘book heaven’: Finland’s most ambitious library has a lofty mission, says Helsinki’s Tommi Laitio: It’s a kind of monument to the Nordic model of civic engagement. http://bit.ly/2WzCpJi

50 artists respond to society's struggle to switch off at Somerset House's 24/7 exhibition: In the first major exhibition dedicated to 24/7 culture, Somerset House presents "creative responses to this modern malaise" by more than 50 artists and designers, including Alexandra Daisy Ginsberg. Called 24/7 and billed as "a wake-up call for our non-stop world" the exhibition brings together the work of more than 50 international artists and designers, many of them special commissions. http://bit.ly/329X1cq

The psychology of color in branding: When it comes to consumer perception of your business or organization, colors play a much bigger role than you might expect. Color psychology is the foundation of building a strong, relatable brand – and has the power to impact people’s behavior and buying decisions. This knowledge has been harnessed by marketers and designers alike, allowing us to create content that evokes consumer emotion and encourage all-important actions. http://bit.ly/2WzHXDT

What we can learn from Olympians about the common cold: Staying healthy is crucial to athletic performance, and a new analysis from the 2018 Olympics suggests some surprising defensive tactics. http://bit.ly/2C6o0Lj

Why quantum computers will be super awesome, someday https://bloom.bg/2Nxashn