Brigadoon Weekend = Global Street Smarts
March 13, 2021
Wonderment.
1,000 songs in your pocket
No mention of the price.
No mention of the engineering.
No mention of the fashionable design.
No mention of the unprecedented memory.
Just six words.
"iPod. 1,000 songs in your pocket."
This is how Steve Jobs introduced this new device on October 23, 2001.
A device that would go on to change music, entertainment, and computers forever.
A device up until that point no consumer knew they wanted or even needed.
A device that held the equivalent of 100 CDs in your pocket.
A device that would change our relationship with music and our relationship with entertainment forever.
A device that would change our relationship with hardware and our relationship with companies forever.
The future is psychology and not technology.
The future is experience and not evidence.
Consumers want demeanor, not data.
WONDERMENT DEEP DIVE
How to give more persuasive presentations: A Q&A with Nancy Duarte by Kate Torgovnick May.
What Peter Sainsbury learned from “Alchemy: The Surprising Power of Ideas That Don’t Make Sense” by Rory Sutherland.
The rise of behavioral economics and its influence on organizations by Francesca Gino.
What is behavioral economics? Richard Partington writes, after US academic Richard Thaler won a Nobel prize in economics for pioneering work, he took a closer look at his field.
Daniel Pink on the new ABCs of selling by Shane Parrish on Farnam Street.
BRIGADOON WATCHES | VIDEOS ON WONDERMENT
1,000 Songs in Your Pocket - Apple iPod commercial
Nancy Duarte uncovers common structure of greatest communicators
Rory Sutherland on the psychology of digital marketing
How to avoid death By PowerPoint by David JP Phillips
Seth Godin in everything you (probably) DON'T know about marketing
BRIGADOON READS | BOOKS ON WONDERMENT
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols by Nancy Duarte
Do Disrupt – Change the Status Quo or Become It by Mark Shayler
Do Lead - Share Your Vision. Inspire Others. Achieve the Impossible by Les McKeown
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
BRIGADOON EVENTS
Brigadoon March Call | Customers are the Disruptors
Dr. Leigh George | CEO @ Freedom
March 17, 2021
Brigadoon April Call | Less Logic. More Magic.
Rory Sutherland - Vice Chairman @ Ogilvy UK
April 21, 2021
Brigadoon May Call | The Poetry of Leadership
Fateme Banishoeib | heARTist + Founder @ ReNewBusiness
May 19, 2021
Brigadoon June Call | Adventures with Fiat Pandas + Autogrills + Negronis
Matt Hranek | Founder + Editor @ Wm Brown Magazine
June 16, 2021
More details and passes - click here.
Thanks for supporting Brigadoon. See you next week.
-Marc
Curation + commentary by Marc A. Ross | Founder + Chief Curator @ Brigadoon
Brigadoon is always powerpoint free and conversation-driven for better insights and connections.
More @ thebrigadoon.com
Why be a Brigadoon Member?
+ Business intelligence
+ Extraordinary networking
+ Global street smarts
+ You'd be a great addition
