Brigadoon Weekend = Global Street Smarts
January 30, 2021
Ramen
This edition of Brigadoon Weekend is Ramen.
The rich, salty, and steaming bowl of noodle soup, ramen has become an international symbol of the cultural prowess of Japanese cuisine. From humble fuel for the working poor to an international icon of Japanese culture, ramen is now a $44.1 billion global market.
Ramen isn’t originally from Japan at all. It’s from China, and how it made the jump is still up for debate.
But this is certain, the creation of a black market for American wheat imports during the US occupation of Japan, plus the reindustrialization of Japan’s labor force during the Cold War, as well as the elevation of working-class foods in redefining national identity during the past two decades of economic stagnation, all have contributed to the establishment of ramen as a national dish.
RAMEN DEEP DIVE
The messy history of ramen: First We Feast writes, NYU professor George Solt discusses ramen’s complex history, tracing its evolution from the working man's fuel to international icon of Japanese culture.
The history of the ramen noodle by Sophie Brickman.
History of instant noodles according to the World Instant Noodles Association.
The best instant noodles, according to chefs, cookbook authors, and ramen fanatics by Anne Perling.
The official instant ramen power rankings according to the Los Angeles Times.
BRIGADOON WATCHES | RAMEN
Business Insider: How instant ramen became an instant success | billion dollar breakthrough
Eater: Kazumoto Ochiai is one of Tokyo's ramen masters — first person
BBC: Nigella Lawson's quick and easy Ramen recipe
Food Insider: The best ramen in LA | best of the best
Life Where I'm from: What owning a ramen restaurant in Japan is like
BRIGADOON READS | BOOKS ON RAMEN
The Untold History of Ramen: How Political Crisis in Japan Spawned a Global Food Craze - George Solt
Japanese Soul Cooking: Ramen, Tonkatsu, Tempura, and More from the Streets and Kitchens of Tokyo and Beyond - Tadashi Ono
Ramen Otaku: Mastering Ramen at Home: A Cookbook - Sarah Gavigan
Ivan Ramen: Love, Obsession, and Recipes from Tokyo's Most Unlikely Noodle Joint - Ivan Orkin
Prison Ramen: Recipes and Stories from Behind Bars - Clifton Collins Jr.
BRIGADOON EVENTS
Brigadoon Whiteboard Call | February 5, 2021
Brigadoon February Call | INTRA-Preneurship
Errol Gerson| Adjunct Professor @ Art Center
February 17, 2021
Brigadoon Whiteboard Call | February 19, 2021
Brigadoon Whiteboard Call | February 26, 2021
Brigadoon Whiteboard Call | March 5, 2021
Brigadoon Whiteboard Call | March 12, 2021
Brigadoon March Call | Customers are the Disruptors
Dr. Leigh George | CEO @ Freedom
March 17, 2021
Brigadoon April Call | Less Logic. More Magic.
Rory Sutherland - Vice Chairman @ Ogilvy UK
April 21, 2021
Brigadoon May Call | The Poetry of Leadership
Fateme Banishoeib | heARTist + Founder @ ReNewBusiness
May 19, 2021
Brigadoon June Call | Adventures with Fiat Pandas + Autogrills + Negronis
Matt Hranek | Founder + Editor @ Wm Brown Magazine
June 16, 2021
More details and passes - click here.
Thanks for supporting Brigadoon. See you next week.
-Marc
Curation + commentary by Marc A. Ross | Founder @ Brigadoon
Brigadoon is always powerpoint free and conversation-driven for better insights and connections.
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