I picked up this nugget from Paul Arden.
As a teenager, he informs his readers that Victoria Beckham’s ambition was not just to be better than her mates or even a famous singer but to become a world brand.
“She not only dreamed about it but wanted it enough to go about getting it. That in itself makes her different from most of us.
"It’s not how good she was that mattered; it’s how good she wanted to be. What is interesting in her quote is that she didn’t compare herself with George Michael or Mariah Carey; rather, she saw the fame of Persil Automatic as her yardstick.”
She wasn’t competing with musicians, pop stars, dancers, and entertainers.
Her competition was finding a way to be a part of the end user’s everyday life.
You see, Persil Automatic is a laundry detergent.
A highly useful product. One that solves problems. Something that is top of mind for the consumer.
Such an original imagination powered her success.
Tucker Max speaking with James Altucher on a pod, reminded listeners that TV networks used to only compete with other TV networks.
Now they compete with every single person online.
CNN Worldwide boss Jeff Zucker competes with Twitter for breaking news.
Stephen B. Burke of Comcast competes with my cousin for entertainment.
The NFL competes with the Call of Duty World League for viewers and for players.
Bloomberg News, staffed by 2,300 editors and reporters in 72 countries, competes with Matt Drudge staffed by an internet connection in one city.
There’s more content being made today than ever before.
There’s more competition than ever before.
It’s just that I am not competing with you.
We are moving into a business environment where going small, going local, going tribal is happening again.
A business environment where you can be small-scale and matter.
A business environment where you can be small-scale and prosper from the benefits of mass-scale production and administration.
The days of mass are gone.
Today it is all about niche is rich.
You can be Porsche, or you can be Toyota.
You can be Southern Seasons, or you can be Publix.
Frankly, tiny is where humans work and operate better.
It’s a business environment where our customers keep us top of mind and automatic.
-Marc
“I want to be as famous as Persil Automatic.” -- Victoria Beckham
