Nikkei reports Hybe, the sprawling entertainment giant behind K-pop phenomenon BTS, is proving more adept than most in taking its business global, after companies for years stumbled in their attempts to find durable popularity outside of Asia. The company's cultivation of a sophisticated online fan base has paid off, particularly during the pandemic. It saw year-on-year sales jump 36% between 2019 and 2020, a period when the entertainment industry was hampered by the inability to tour artists or host theatrical releases.
How K-Pop went from niche to global phenomenon: Inside the pandemic-proof empire of BTS
