“A flower is a weed with an advertising budget.”
“Effective communication will always require some degree of irrationality in its creation because if it’s perfectly rational it becomes like water, entirely lacking in flavor.”
“Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually...once you reach a basic level of wealth in society, most problems are actually problems of perception.”
“People don’t do what they say they believe, they do what’s convenient and then they repent”
“The Uber map is a psychological moonshot because it does not reduce the waiting time for a taxi but simply makes waiting 90% less frustrating”
“The advice I would give to anybody is to be good at two things, not one, know about two things rather than one, and if possible make the two things overlap a bit.”
“Marketing is the science of knowing what economists are wrong about.”
“When you demand logic, you pay a hidden price: you destroy magic”
Make plans today to hear these quotes and other gems on Wednesday, April 21 @ 2:00 pm ET with Rory Sutherland
Full details below.
This is going to be a good session.
-Marc
Brigadoon April Call with Rory Sutherland
Title: Less Logic. More Magic.
Time + Date: 2:00 - 2:45 pm ET | Wednesday, April 21, 2021
Speaker: Rory Sutherland - Vice Chairman @ Ogilvy UK | Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense
Ticket: $25.00
Format:
Brigadoon Monthly Calls are 45-minute moderated discussions led by a subject matter expert in an emerging issue shaping commerce and culture.
The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.
All calls happen using Google Meet.
Just like all Brigadoon gatherings, Brigadoon House Rules govern the session. The call is powerpoint free, the recording is private, and participants are free to use data from the discussion but are not allowed to reveal who made any comments or participated.
Investment:
Brigadoon Monthly Calls are free to all Brigadoon Members in good standing and their guests or $25.00 for other participants.
