- They chose a customer.
- They charge full price despite the half-price substitutes.
- You’ll find YETI stickers on laptops, trucks, boat windshields.
- It became a status symbol in just three years.
- The products are excellent.
BTW - Web Smith is a Brigadoon 365 member.
Brigadoon 365 is a year-long celebration of leaders from around the world that inspire + motivate the Brigadoon network
More on Web here.
@web: Why Yeti is a strong lifestyle brand
