Logo Design Love: A Guide to Creating Iconic Brand Identities
+ David Airey
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
+ Debbie Millman
How to Think Like a Great Graphic Designer
+ Debbie Millman
Buying In: The Secret Dialogue Between What We Buy and Who We Are
+ Rob Walker
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
+ Marty Neumeier
Selling the Invisible: A Field Guide to Modern Marketing
+ Harry Beckwith
Proust Was a Neuroscientist
+ Jonah Lehrer
100 Ideas that Changed Graphic Design
+ Steven Heller
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
+ Clotaire Rapaille
Design in the USA
+Jeffrey Meikle
Design as Future-Making
+ Susan Yelavich + Barbara Adams
Humble Masterpieces: 100 Everyday Marvels of Design
+ Paola Antonelli
Thinkertoys
+ Michael Michalko
Do Design: Why beauty is key to everything
+ Alan Moore