October 21, 2020
2:00 pm ET
Title: Storytelling in the age of hyper-politics
Speaker: Kirk Cheyfitz | Founder @ Political Narrative
Kirk works with progressive candidates and causes, setting a narrative strategy, and telling stories that win. Kirk applies creativity, guided by a unique approach to multidisciplinary research that leverages recent brain science advances to find deep narrative insights.
Recent work includes co-authoring "The Storytellers' Guide to Changing Our World" for Culture Surge, a national women-of-color-led coalition of storytellers, artists, organizers, and researchers working for democracy.
Kirk was also a senior advisor to Tom Steyer's 2020 presidential campaign on narrative strategy and storytelling. He set the campaign's narrative direction, focusing on ending the corporate stranglehold on our political system and elevating climate disaster as critical issues in the 2020 elections.
Kirk was an award-winning journalist and publishing executive before becoming CEO of Story Worldwide, the full-service, global ad agency he co-founded in 2005. He sold the agency in 2015, moving to full-time political advocacy work. He is also the author of Thinking Inside the Box: The 12 Timeless Rules for Managing a Successful Business.
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