The social media star fell short of selling 252 items in 13 days. 252 out of 2.6 million is just over .009%. If you look at that number as a conversion rate, it’s low—too low for anyone who calls themselves an influencer to aspire to. It’s basically less effective than a display ad, which is saying something.
+ Adweek
Arii has over 2 million followers. So why did her clothing line fail?
