Brigadoon Daily | Nov. 1

Brigadoon Daily

Your daily dose of the emerging issues + independent thinkers shaping commerce + culture

November 1, 2021



‘Race is a spectrum. Sex is pretty damn binary’

TOP FIVE


1. Nuclear-powered submarines for Australia? Maybe not so fast.

2. Both parties await result in Virginia, and what it bodes for the battles ahead

3. Where computing might go next

4. What makes a potato chip crispy or iceberg lettuce crunchy?

5. China’s hockey team is so bad it might be dropped from the Olympics


GLOBALIZATION + STATECRAFT

G20 nations agree to speed up climate action, but fail to settle on targets: The meeting points to difficult negotiations at the United Nations-sponsored COP26 climate summit over the next two weeks.
WSJ

‘Greta Mania’ hits Glasgow as Swedish teen is mobbed upon arrival for COP26 summit
WP

Whatever happens at COP26, a message is getting through
The Times

The climate summit to nowhere: From awful timing to unrealistic goals, COP26 has it all.
WSJ - Editorial

Japanese election: The ruling Liberal Democratic Party was assured of winning a majority on its own in national elections Sunday, public broadcaster NHK said, allowing new Prime Minister Fumio Kishida to build a solid foundation for a government tackling security threats from China and North Korea.

BBC: Japan election: Ruling LDP set for reduced majority - exit polls

Reuters: Japan's Kishida hangs onto control after his LDP battered in election


Xi hasn’t left China in 21 months. COVID may be only part of the reason. Xi Jinping’s lack of face time with world leaders signals a turn inward on domestic issues and a reluctance to compromise on the global stage.
NYT

+ Pro-tip: When Chris Buckley writes, you read it.

Origin of virus may remain murky, US intelligence agencies say: NYT reports a declassified report said a clearer answer would require more information from Beijing or new discoveries and reiterated divisions over natural causes vs. a lab leak.

China could invade Taiwan ‘soon,’ says former Australian PM Abbott
DefenseNews

+ Abbott reiterated his calls for Australia to take over one or more retiring US Los Angeles-class or UK Trafalgar-class submarines soon because the new nuclear-powered subs won’t arrive for years.

+ “We need better, bigger, faster more wide-ranging submarines, not in two decades time but now,” Abbot said, adding that “the challenges are pressing, the peril is not far off.”

Nuclear-powered submarines for Australia? Maybe not so fast. Australia’s plan to build the submarines with US and British help faces big hurdles. Supporters say they can be overcome. Critics say they may be too much.
NYT

Collapse: The fall of the Soviet Union by Vladislav Zubok review — was it inevitable? If Gorbachev and Yeltsin hadn’t hated each other, the Soviet Union might not have imploded.
The Times

Haiti’s powerful gangs hold country hostage over fuel: WSJ reports the country’s largest gang has blocked access to its largest fuel terminal, demanding the prime minister’s resignation.

Cortés must fall! Children of the Aztecs declare war on conquistadors: The home of the Spaniard who wiped out an empire wants his remains back from Mexico before they can be desecrated.
The Times

‘They lied.’ Inside the frantic days leading to Sudan’s coup: NYT reports the American envoy, Jeffrey Feltman, was given assurances that seemed to head off a military takeover. Hours later, Lt. Gen. Abdel Fattah al-Burhan made his move.

Qatar teams up with Rolls-Royce for fund to pump billions of pounds into UK green engineering startups
The Times

POLITICS + CAMPAIGNS

Both parties await result in Virginia, and what it bodes for the battles ahead: Republicans hope to hit on a recipe for renewal, while Democrats worry that a loss could force them to defend seats in blue states next year.
NYT

A fractured Virginia electorate prepares to pick a governor
Dan Balz

Trump looks to 2024, commanding a fundraising juggernaut, as he skirts social media bans
WP

God, Trump, and the closed-door world of a major Conservative group: What internal recordings and documents reveal about the Council for National Policy — and the future of the Republican Party.
WP

WP: House eyes votes as soon as Tuesday on infrastructure, spending deals

The party of ideas produces a frankenbill, but it just might work

Doyle McManus

+ Resistance from Democratic centrist Sens. Kyrsten Sinema of Arizona and Joe Manchin III of West Virginia has forced their party to drop or modify several popular proposals.

The cannabis industry is rife with fraudsters. The FDA is AWOL. The FDA’s failure to regulate a multibillion-dollar market is a detriment to consumers and businesses alike.
Justin Singer

Big hires, big money, and a DC blitz: A bold plan to dominate crypto: The Silicon Valley firm Andreessen Horowitz, whose founders played big roles in the development of the internet, aims to own a huge part of the digital currency world — and set the rules for it, too.
NYT

‘The Last King of America’ review: The method and the madness: Seeing George III as a monarch of moderation.
WSJ

DISRUPTION + INNOVATION

Where computing might go next: The future of computing depends in part on how we reckon with its past.
MIT Tech Review

COMMERCE

Rebranding as Meta, Facebook emphasizes VR future over crisis-beset present
LAT

Facebook joins a crowded field in the race to build the ‘metaverse.’ Mark Zuckerberg’s new plan for Facebook is one of several competing visions for an immersive digital reality.
WSJ

The amazing things you will do in the metaverse: Class trips to ancient Rome? Walk on the moon in your pajamas? Technologists say the “metaverse” will make it possible.
WSJ

Mark Zuckerberg’s quixotic quest for the Facebook metaverse: The Facebook founder is assailed by scandals and a surging rival in TikTok, yet his total grip on power at the social media behemoth means he can shrug it off and spend billions on a quixotic metaverse quest. Shareholders can do nothing but watch.
The Times

‘The problem is him’: Kara Swisher on Mark Zuckerberg’s crisis and ours.
NY Mag

Microsoft eclipses Apple as most valuable company: WSJ reports the last time Microsoft had a bigger market cap than Apple was July 2020.

Journalists venture beyond their newsrooms to try to cash in: Substack, Facebook Bulletin pursue high-profile reporters and commentators, creating tension within news organizations.
WSJ

Billionaire Marc Andreessen buys Malibu mansion for $177 million, a California record: LAT reports the $177-million price beats out the previous California record, set last year when Bezos paid $165 million for David Geffen’s famed Warner estate in Beverly Hills. It’s also the second-priciest home sale ever in the US, behind Ken Griffin’s $238-million purchase of a New York City penthouse overlooking Central Park.

Big Tech, Big Oil—every industry is Big Tobacco now: At least US intelligence agencies offer a rare voice of realism about the climate blame game.
Holman W. Jenkins, Jr.

Consumers are wise to 'woke washing,' but truly 'transformative branding' can still make a difference
The Conversation

How venture capitalists think crypto will reshape commerce: From banking to gaming, investors are sending billions of dollars to crypto inventors who seek to disrupt industries. Here’s a look at some of those bets.
NYT

Allen Iverson and Al Harrington are ready to take over the cannabis scene in LA
LAT

How cheesecake to go saved the Cheesecake Factory: One of the world’s most complicated restaurants went all-in on takeout and delivery last year. These days, business is booming—and working there is crazier than ever.
WSJ

Eleven un-magical secrets I learned while working at Disney World: From parents leaving their kids with “Mary Poppins” to ladies lusting after Captain Jack Sparrow, the most magical place on Earth is also one of the most colorful places to work.
Bloomberg

Sikh drivers are transforming US trucking. Take a ride along the Punjabi American highway
LAT

Jamie Dimon: The secrets of America’s most powerful banker: The chairman and CEO of JP Morgan Chase is a modern-day Midas who thrived through the financial crisis. At 65 is there any stopping him?
The Times

MIT expert on work says any boss who thinks employees will return to offices is dreaming: A few companies will insist on a return to the workplace — to their detriment, says Thomas Malone.
WP

By Gieves, I haven’t got the time, or waistline, for Savile Row’s tailormade malarkey
Jeremy Clarkson

MARKETING + COMMUNICATIONS

95 brands that matter more than ever in 2021
Fast Company

SPACE + SCIENCE

Is it crispy or is it crunchy? What makes a potato chip crispy or iceberg lettuce crunchy? How do we parse the difference between the two terms? And does it even really matter?
Epicurious

PERFORMANCE

What I learned about my writing by seeing only the punctuation: I made a web tool that lets you spy your hidden literary style
Clive Thompson

CULTURE

Economist explained politics and traffic jams: Anthony Downs, who has died at age 90, studied real-estate markets and clogged roads. He found that voters’ ‘rational ignorance’ drove election campaigns.
WSJ

+ Downs—who shunned the honorific Dr. even though he had a PhD in economics from Stanford University—was best known for his doctoral thesis, published in 1957 as a book, “An Economic Theory of Democracy.”

Mihaly Csikszentmihalyi, who described the ‘flow’ of human creativity, dies at 87: Mihaly Csikszentmihalyi, a psychologist and best-selling author who coined the term “flow” to describe the sense of creativity that emerges from an intense absorption in a challenging activity, whether in the arts, sports, business or a hobby, died Oct. 20 at his home in Claremont, Calif.
WP

Richard Dawkins: ‘Race is a spectrum. Sex is pretty damn binary’: He was the poster boy for militant atheism but has cancel culture finally clipped his wings? Britain’s Darwinist-in-chief on self-censorship, the gender wars, and why he loves Elon Musk.
The Times

Richard Thaler: ‘I became an academic because I’m not good at taking orders’: John Morgan meets the Nobel prizewinning father of nudge economics, who believes that the dismal science can only be improved by taking account of people’s ‘predictable mistakes’.
John Morgan

Ai Weiwei traces a century of making authorities squirm: Chinese artist writes about his family’s history of political commentary in a new memoir.
WSJ

‘David Copperfield’s History of Magic’ review: Treasury of illusions: From the 16th century to the 21st, a backstage tour of stage magic from one of its most successful showmen.
WSJ

SPORT

China’s hockey team is so bad it might be dropped from the Olympics: Months ahead of the Beijing Games, hockey officials are trying to balance competitive concerns with fears about embarrassing the host nation.
NYT

The playbook for a more adventurous life, courtesy of “The Real Indiana Jones”: Catching up with longtime adventurer Rick Ridgeway, who recounts his best stories in the new book "Life Lived Wild"
InsideHook

Full circle: In Chilean Patagonia, four adventurers follow in the footsteps of their heroes as they attempt a rare ski descent of a volcano surrounded by savage jungle. A new short film documents their quest.
Red Bull


Enjoy the ride + plan accordingly.

-Marc

Curation and commentary by Marc A. Ross | Founder @ Brigadoon


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Your daily dose of the emerging issues + independent thinkers shaping commerce + culture

"Only the first hundred years are the most difficult." | Brigadoon Weekend

Brigadoon Weekend

Your weekly dose of the emerging issues + independent thinkers shaping commerce + culture

October 30, 2021

Ross Rant:

The five-question business model.

Who will you serve?

What will you serve?

Where will you serve?

When will you serve?

Why will you serve?

Business is about service.

Business is about being in service of something or someone bigger than yourself.

Business is always a service business.

Business is about serving a community.

Serve a community.

That's it.

That's a business.

That's a business model.


This week I was listening to a vintner, and she said they have a saying around her vineyard: "Only the first hundred years are the most difficult."

So keep going and remember, time is relative.


Question of the week: Can you work from home in the metaverse?


What a world.... Biden can't pass a shovel-ready infrastructure bill, and Zuckerberg is building a shovel-ready metaverse.

Wild.


For pricing, get to know choice architecture: Good work here from Adele.

Prices for Adele @ Hyde Park London | July 1 + 2, 2022:

— General Admission: £90.45
— Primary Entry: £111.85
— Gold: £273.95
— Diamond VIP Experience: £379.95
— VIP Terrace: £434.95
— Ultimate Bar Diamond and Ultimate Terrace = £579.95


-Marc


Five Weekend Reads:

Patagonia CEO: Companies should join us in boycotting Facebook
CNN

+ "We believe Facebook has a responsibility to make sure its products do no harm, and until they do, Patagonia will continue to withhold our advertising." -- Patagonia CEO Ryan Gellert

The uselessness of useful knowledge: Today’s powerful but little-understood artificial intelligence breakthroughs echo past examples of unexpected scientific progress.
Quanta Magazine

+ "These new forms of AI are very different from traditional computer codes that can be understood line by line. Instead, they operate within a black box, seemingly unknowable to humans and even to the machines themselves."

Why entrepreneurs don’t learn from their mistakes: ‘Fail fast,” see what didn’t work, and try again is the conventional wisdom. But research shows failed founders aren’t any better the next time.
WSJ

+ "Fail once and you’re most likely to fail again. Believing in the myth only sets entrepreneurs up for more failure—and leads to disappointment and frustration."

Verstappen and Hamilton’s title duel enters climax with no margin for error: This season’s F1 championship has produced a fascinating fight to the wire and it would be foolish to predict the final outcome.
Giles Richards

Bottega Veneta mounts a buzzy fashion show in Detroit—But why? Detroit was once called the “Paris of the Midwest,” a name that dates back to a 1705 letter that Antoine de la Mothe Cadillac, a French trader, and colonist, sent his boss, heralding the city’s Parisian potential.
WSJ

Quote of the Week:

"How do we democratize access to electric vehicles? That's a very important part of our strategy. Tesla is the only manufacturer that can produce EVs at scale."

-- Mark Fields, who joined Hertz as interim chief executive officer earlier this month, on the announcement of Hertz's $4.2 billion, 100,000 unit Telsa order.


15 songs for this weekend

The Wait - Pretenders
Stone in Love - Journey
Yahweh - U2
Necessary Death - Rotana
Nothing Matters - Mahalo
Feiern - Sven Väth
Spiffy Diffy - Big John Patton
Love and Hate in a Different Time - Gabriels
Redrum - Paris Green
I've Done Everything for You - Rick Springfield
Leather Jacket - Arkells
Name of Love (featuring SPNCR) - Lee Foss + Franky Wah
Black Skinhead - Kanye West
Don't Doubt ur Vibe - Elon “EDM” Musk
Run - Lane 8 + Kasablanca

Listen here.


Brigadoon November Call:

Why nature makes us happier, healthier, and more creative

Florence Williams | Author of The Nature Fix
2:00 pm ET | Wednesday, November 17, 2021
$45 | Brigadoon Members attend free

The ticket price includes a copy of The Nature Fix: Why Nature Makes Us Happier, Healthier, and More Creative.

Sign up today.


Have a great weekend.

-Marc

Marc A. Ross | Founder + Chief Curator @ Brigadoon

Brigadoon is Global Street Smarts.

Curating the emerging issues + independent thinkers
shaping commerce + culture

More @
thebrigadoon.com

Listen: Marc Ross on A Load of BS: The Behavioural Science Podcast | Part 1

“If you liked House of Cards (UK version wins every time) or The West Wing, you’re in for a treat. This week, I welcome political strategist, namesake and keeper of our eponymous tartan and ice shelf, Marc A. Ross to A Load of BS. Marc’s storytelling, his exuberance and his experience at the forefront of global politics glitters through both Part 1 and Part 2 of our conversation.

“Marc is a political nut; he fell in love with Reagan’s campaign in 1984 as a young teenager and has been immersed ever since. You’ll hear in the pod that Marc’s knowledge and interests fly way beyond home affairs; he is no partisan, his outlook is utterly global and he is a keen student of our British system amongst other, believing firmly that a broad lens gives perspective.

“He is the founder of Caracal, a communications and political intelligence firm specializing in international trade, commercial relations, economic diplomacy and global business. He is also the founder of Brigadoon, a global membership network helping leaders make better connections and helping them better understand the emerging issues shaping commerce and culture.

“This only scratches the surface of Marc’s affiliations. Best is to see here for the fullest picture.

“If that quality of build up hasn’t attracted you to subscribe to A Load of BS (if indeed you aren’t already!), then here is your moment. I won’t reveal names just now, but trust me, we have some quite phenomenal individuals joining me over the coming weeks.”


Marc dropped so much BS; Daniel broke their discussion into two parts.

In this first part, they discuss:

+ Power and influence, vs. control

+ President Clinton's Candy Shop + reciprocity

+ Political attractiveness + M&M's ad strategy

+ Delusions of grandeur: what it takes to be a successful politician

+ Confirmation bias + The West Wing

+ How politics really works beyond the sport of media reporting

So notable political figures referenced:

+ Thomas Sowell: American economist, social theorist, and senior fellow at Stanford University's Hoover Institution

+ Tom "The Hammer" DeLay: Texan, former Republican Party Majority Leader - my first job in Washington when he was Majority Whip

+ Roger Ailes: former chairman and CEO of Fox News, the media consultant for various American Presidents

+ Henry Kissinger: American politician, diplomat, and geopolitical consultant


For even more BS, make sure to subscribe to the Sunday BS email - sign up today.

You have a bathing problem.

In more than 500 scientific studies in recent years, researchers have linked time spent in nature with decreased anxiety, reduced risk of obesity, and even reduced overall mortality.

In fact, one 2018 analysis by researchers from Britain's University of East Anglia found nature prescriptions "may have substantial benefits."

"Forest bathing," or immersing yourself in nature, is being embraced more and more by doctors and medical professionals as a way to combat stress and improve health.

The Japanese tradition of shinrin-yoku, or "forest bathing," is gaining more attention in the West.

Florence Williams's best-selling book, "The Nature Fix," has a chapter dedicated to the benefits of forest therapy. And now, it appears that more North American doctors are starting to incorporate spending time in forests into their practice.

The Northside Hospital Cancer Institute in Atlanta now formally offers forest therapy as part of a pilot project collaborating with the Chattahoochee Nature Center.

The New York Times reports, at the University of California, San Francisco, Benioff Children’s Hospital in Oakland, Dr. Nooshin Razani, a pediatric infectious disease doctor and director of the Center for Nature and Health, has offered a similar program for years. The “Shine” program, linked to the East Bay Regional Parks District, offers “park prescriptions,” a movement that is growing in popularity and aims to improve accessibility to nature for low-income children.

Research from Japan and Korea suggests that spending time in nature, specifically in lush forests, has shown a decrease in stress and blood pressure (especially in middle-aged men). Plus, it improves heart-rate variability and lowers cortisol levels while boosting one's mood.

Additional benefits by exercising in nature, improvements in self-esteem, and overall effects on mood were heightened when there was a stream or other body of water nearby.

The New York Times reports that several theories have been proposed about why spending time in forests might provide health benefits. Some have suggested that chemicals emitted from trees, so-called phytoncides, have a physiological effect on our stress levels. Others indicated that forest sounds — birds chirping, rustling leaves — have a physiologically calming effect.

Regardless of the specifics, from forest trails in Korea to islands in Finland, to eucalyptus groves in California, Florence investigated the science behind nature's positive effects on the brain.

Delving into brand-new research, she uncovered the powers of the natural world to improve health, promote reflection and innovation, and strengthen our relationships.

As our modern lives shift dramatically indoors and involve working with and staring at screens, changing how one bathes is essential to performance and productivity.

A walkabout with trees and water, this forest bathing could be just the fix to make you happier, healthier, and more creative.

Make plans to attend the Brigadoon November Call with Florence Williams at 2:00 pm ET on Wednesday, November 17.

Florence is the prize-winning author of The Nature Fix. A contributing editor at Outside magazine, her writing has appeared in the New York Times and National Geographic.

Moving from the mountain air beauty of Boulder, CO, to the urban swamp of Washington, DC, inspired her deep dive into what makes people happy.

The aim was simple: Does place matter, or not so much?

Her global exploration of this question led her to determine that one of the most significant variables was, it is not who you are with or what you are doing; it is where you are.

"How we spend our days is how we spend our lives."

In her book, she points out, "we are experiencing a mass generational amnesia enabled by urbanization and urban creep."

Going on, she writes, "we don't experience natural environments enough to realize how restored they can make us feel, nor are we aware that studies also show they can make us healthier, more creative, more empathetic, and more apt to engage with the world and with each other. Nature, it turns out, is good for civilization."

"Homo sapiens officially became an urban species in 2008."

"Yet as humans shift their activities to cities, astoundingly little planning, resources, and infrastructure go into making those spaces meet our psychological needs.

Make plans to attend the Brigadoon November Call with Florence Williams at 2:00 pm ET on Wednesday, November 17.

Let's have a discussion on how nature makes us happier, healthier, and more creative.

Sign up here.

This picture was snapped by Marc A. Ross at Brigadoon Remote | Scotland 2019 in a forest near Carphin House in Fife, Scotland.