Brigadoon Weekend
Your weekly dose of the emerging issues + independent thinkers shaping commerce + culture
October 30, 2021
Ross Rant:
The five-question business model.
Who will you serve?
What will you serve?
Where will you serve?
When will you serve?
Why will you serve?
Business is about service.
Business is about being in service of something or someone bigger than yourself.
Business is always a service business.
Business is about serving a community.
Serve a community.
That's it.
That's a business.
That's a business model.
This week I was listening to a vintner, and she said they have a saying around her vineyard: "Only the first hundred years are the most difficult."
So keep going and remember, time is relative.
Question of the week: Can you work from home in the metaverse?
What a world.... Biden can't pass a shovel-ready infrastructure bill, and Zuckerberg is building a shovel-ready metaverse.
Wild.
For pricing, get to know choice architecture: Good work here from Adele.
Prices for Adele @ Hyde Park London | July 1 + 2, 2022:
— General Admission: £90.45
— Primary Entry: £111.85
— Gold: £273.95
— Diamond VIP Experience: £379.95
— VIP Terrace: £434.95
— Ultimate Bar Diamond and Ultimate Terrace = £579.95
-Marc
Five Weekend Reads:
Patagonia CEO: Companies should join us in boycotting Facebook
CNN
+ "We believe Facebook has a responsibility to make sure its products do no harm, and until they do, Patagonia will continue to withhold our advertising." -- Patagonia CEO Ryan Gellert
The uselessness of useful knowledge: Today’s powerful but little-understood artificial intelligence breakthroughs echo past examples of unexpected scientific progress.
Quanta Magazine
+ "These new forms of AI are very different from traditional computer codes that can be understood line by line. Instead, they operate within a black box, seemingly unknowable to humans and even to the machines themselves."
Why entrepreneurs don’t learn from their mistakes: ‘Fail fast,” see what didn’t work, and try again is the conventional wisdom. But research shows failed founders aren’t any better the next time.
WSJ
+ "Fail once and you’re most likely to fail again. Believing in the myth only sets entrepreneurs up for more failure—and leads to disappointment and frustration."
Verstappen and Hamilton’s title duel enters climax with no margin for error: This season’s F1 championship has produced a fascinating fight to the wire and it would be foolish to predict the final outcome.
Giles Richards
Bottega Veneta mounts a buzzy fashion show in Detroit—But why? Detroit was once called the “Paris of the Midwest,” a name that dates back to a 1705 letter that Antoine de la Mothe Cadillac, a French trader, and colonist, sent his boss, heralding the city’s Parisian potential.
WSJ
Quote of the Week:
"How do we democratize access to electric vehicles? That's a very important part of our strategy. Tesla is the only manufacturer that can produce EVs at scale."
-- Mark Fields, who joined Hertz as interim chief executive officer earlier this month, on the announcement of Hertz's $4.2 billion, 100,000 unit Telsa order.
15 songs for this weekend
The Wait - Pretenders
Stone in Love - Journey
Yahweh - U2
Necessary Death - Rotana
Nothing Matters - Mahalo
Feiern - Sven Väth
Spiffy Diffy - Big John Patton
Love and Hate in a Different Time - Gabriels
Redrum - Paris Green
I've Done Everything for You - Rick Springfield
Leather Jacket - Arkells
Name of Love (featuring SPNCR) - Lee Foss + Franky Wah
Black Skinhead - Kanye West
Don't Doubt ur Vibe - Elon “EDM” Musk
Run - Lane 8 + Kasablanca
Listen here.
Brigadoon November Call:
Why nature makes us happier, healthier, and more creative
Florence Williams | Author of The Nature Fix
2:00 pm ET | Wednesday, November 17, 2021
$45 | Brigadoon Members attend free
The ticket price includes a copy of The Nature Fix: Why Nature Makes Us Happier, Healthier, and More Creative.
Sign up today.
Have a great weekend.
-Marc
Marc A. Ross | Founder + Chief Curator @ Brigadoon
Brigadoon is Global Street Smarts.
Curating the emerging issues + independent thinkers
shaping commerce + culture
More @ thebrigadoon.com
