Formula One | Brigadoon Weekend

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Brigadoon Weekend = Global Street Smarts
March 20, 2021


Formula One

I saw Lewis Hamilton win a race by 18 seconds.

Lewis Hamilton is a British racecar driver who competes in Formula 1 for Mercedes-AMG Petronas Motorsport for those less continental amongst us.

He is a seven-time Formula 1 World Champion and is considered the best driver of his generation, and for some, one of the greatest drivers in the history of the sport.

To win in Formula 1, a racecar driver needs several elements.

A top-flight engineering team, buckets of financing, luck, and world-class talent - an ecosystem essentially.

Matched with handling adroitness, engineering knowledge, plus the ability to communicate seamlessly with a team of engineers and marketers, today's F1 drivers are equal parts practitioner and visionary.

In 2019 I watched as Hamilton powered his car to first place at the Circuit Paul Ricard to win the French Grand Prix.

He beat his teammate Valtteri Bottas in a sister racecar by only 18 seconds.

In post-race remarks, Hamilton said: "I couldn't do it without the team. We are creating history together, and I am so proud to be a part of it. I am happy."

Following his defeat, Bottas said: "It is something I need to have a look at. He [Hamilton] is not unbeatable; I know that, I just need to work hard."

At that point of the season, they were eight races down and thirteen more to go, Hamilton was well-positioned to secure his then sixth world championship and stake his claim to the greatest of all time (spoiler alert, he did win the world championship in 2019).

Statistically speaking, Michael Schumacher is the greatest driver of all time. However, in 2016, Dr. Andrew Bell and his team from the University of Sheffield proclaimed five-time world champion Juan Manuel Fangio as the greatest Formula 1 driver of all time.

Examining data including the F1 team the driver was racing for, how good that team was at the time, the driver's performance relative to their teammate, plus how competitive the race competition has shaped this conclusion.

So why does this all matter to you?

It highly unlikely you will compete in Formula 1, let alone do more the 85 MPH on the interstate.

And yes, racecar drivers are not ordinary people.

For one, they are more economical in managing their performance, ensuring their high level of performance can be sustained for a more significant period of time.

But how a driver performs can be learned and applied to even those working in more sedentary industries.

Motorsports' physical side cannot be underestimated, but getting a grasp on the mind can have an immense impact.

Coupled with a team and proper capital, we are all F1 drivers of some fashion.

All of us are competing in motorsport.

All of us, to go faster, can add horsepower, eliminate distractions, or reduce friction.

All of us, to compete, can add team members, increase revenue, or reduce expenses.

Like an F1 car, you can make it go faster with less weight, added horsepower, or better aerodynamics.

Combining the talents and tactics of driver and team, any racecar can be tweaked, enhanced, improved, and prepped for the next race.

To get a real sense of the sport, check out the third season of Drive to Survive dropping this weekend on Netflix.

Looking back at those 2019 post-race comments, Hamilton talked team, while Bottas stressed I.

Maybe Bottas was taking on the challenge and the responsibility himself, but I would feel better if he stressed the team.

Even the best driver in the world needs a team to win a world championship.

A top-flight engineering team, buckets of financing, luck, and world-class talent - an ecosystem essentially.

Do you have an ecosystem to win?

Your ecosystem may only be 18 seconds better, but that is all you might need to be considered the greatest.

FORMULA ONE DEEP DIVE

F1 at 70: Incredible stories by the sport's greatest writers by MotorSport.

A look back at Formula One's incredibly stylish golden age: Samuel Hine writes the 1960s F1 was fast, dangerous, and insanely cool.

The art of speed: Bringing Forumla One to America by Ben McGrath.

Re-live the forgotten history of Formula 1 in Detroit by Roger Hart.

In the fast lane with Daniel Ricciardo by Lars Brandle.

Formula One's legacy at the Indianapolis 500: Elizabeth Werth writes a brief history of Formula One's relationship and the Greatest Spectacle in Racing.

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BRIGADOON WATCHES | VIDEOS ON FORMULA ONE

Trailer: Formula 1: Drive to Survive Season 3

Trailer: Williams Documentary

Documentary: How F1 Champions Became Backmarkers

Trailer: The Story of Bruce McLaren

Trailer: Senna

Trailer: Rush

Ten manufacturers that failed in F1


BRIGADOON READS | BOOKS ON FORMULA ONE

Murray Walker: Unless I’m Very Much Mistaken by Murray Walker

Total Competition: Lessons in Strategy from Formula One by Ross Brawn and Adam Parr

How to Build a Car by A. Newey

The Perfect Car: The Biography of John Barnard - Motorsport's Most Creative Designer by Nick Skeens

Niki Lauda: To Hell and Back - An Autobiography by Niki Lauda

The Mechanic's Tale by Steve Matchett

Jackie Stewart: Winning is Not Enough by Jackie Stewart


BRIGADOON EVENTS

Brigadoon April Call | Less Logic. More Magic.
Rory Sutherland - Vice Chairman @ Ogilvy UK
April 21, 2021

Brigadoon May Call | The Poetry of Leadership
Fateme Banishoeib | heARTist + Founder @ ReNewBusiness
May 19, 2021

Brigadoon June Call | Adventures with Fiat Pandas + Autogrills + Negronis
Matt Hranek | Founder + Editor @ Wm Brown Magazine
June 16, 2021

More details and passes - click here.

Thanks for supporting Brigadoon. See you next week.

-Marc

Curation + commentary by Marc A. Ross | Founder + Chief Curator @ Brigadoon

Brigadoon is always powerpoint free and conversation-driven for better insights and connections.

More @ 
thebrigadoon.com

Why be a Brigadoon Member?

+ Business intelligence
+ Extraordinary networking
+ Global street smarts
+ You'd be a great addition

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Future Forecasting Enlightened Experiences 

Episode 38 on Brigadoon Radio: A recorded conversation on Tuesday, March 16, 2021, between Kate Shepherd and Marc Ross.

The episode explores:

+ How do you become a futurist?

+ Understanding what a customer really wants

+ What cities are best for spotting trends + the future

+ The power of "cherry blossom" experiences

+ Incorporating full senses when designing retail space

+ The charm and power of New York City

+ Designing space with a local focus and unique small details

+ Understanding the end-to-end customer journey

+ Being good online and offline

Subject Matter Expert: Kate Shepherd specializes in brand identity, experience design, and future forecasting.

Kate is the co-founder of The Future Collective, a global creative consultancy with a simple agenda - to design for better. The collective is made up of world-class creatives who are at the top of their game, having honed their skills at the best design and advertising agencies in the world

Kate has worked as strategic director for over 20 years, translating consumer insights and design trends into a creative strategy that genuinely resonates. She has worked across every continent and all market sectors - from food to fashion and mass to premium. Recent projects have been with Rolls-Royce, Adidas, Boots, Jaguar Land Rover, and Vodafone.

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“the human mind does not run on logic any more than a horse runs on petrol”

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“A flower is a weed with an advertising budget.”

“Effective communication will always require some degree of irrationality in its creation because if it’s perfectly rational it becomes like water, entirely lacking in flavor.”

“Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually...once you reach a basic level of wealth in society, most problems are actually problems of perception.”

“People don’t do what they say they believe, they do what’s convenient and then they repent”

“The Uber map is a psychological moonshot because it does not reduce the waiting time for a taxi but simply makes waiting 90% less frustrating”

“The advice I would give to anybody is to be good at two things, not one, know about two things rather than one, and if possible make the two things overlap a bit.”

“Marketing is the science of knowing what economists are wrong about.”

“When you demand logic, you pay a hidden price: you destroy magic”

Make plans today to hear these quotes and other gems on Wednesday, April 21 @ 2:00 pm ET with Rory Sutherland

Full details below.

This is going to be a good session.

-Marc

Brigadoon April Call with Rory Sutherland

Title: Less Logic. More Magic.

Time + Date: 2:00 - 2:45 pm ET | Wednesday, April 21, 2021

Speaker: Rory Sutherland - Vice Chairman @ Ogilvy UK | Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense

Ticket: $25.00

Format:

Brigadoon Monthly Calls are 45-minute moderated discussions led by a subject matter expert in an emerging issue shaping commerce and culture.

The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.

All calls happen using Google Meet.

Just like all Brigadoon gatherings, Brigadoon House Rules govern the session. The call is powerpoint free, the recording is private, and participants are free to use data from the discussion but are not allowed to reveal who made any comments or participated.

Investment:

Brigadoon Monthly Calls are free to all Brigadoon Members in good standing and their guests or $25.00 for other participants.

Sign Up Here

12 Months of COVID

Episode 37 on Brigadoon Radio: A recorded conversation on Sunday, March 12, 2021, between Dr. Mark Stellingworth and Marc Ross.

The episode explores:

  • The current state of play

  • A look at the pandemic's progression in the last year

  • Giving credit to Team Trump for Operation Warp Speed

  • Herd immunity is hopefully coming

  • The fundamental problem of not having enough beds + overwhelming healthcare infrastructure

  • At the start, the lack of information and not knowing what you do not know

  • Vaccine passports + employers demanding employees get a vaccine

  • Vaccine diplomacy + soft power + the 2022 Winter Games in Beijing

  • Healthcare professionals being under mental stress and mental health wellness

  • How much optimism we can have for the future

Subject Matter Expert: Dr. Mark Stellingworth is a board certified cardiologist who practices in Hartsville, SC. Prior to that, he trained in New Orleans at LSUMC. He was a first-hand witness to the devastation of Hurricane Katrina and has made public health policy a long term priority. He is a current or prior member of multiple boards, including Thomas Hart Academy, South Carolina Governor's School for Science and Mathematics, and the Hartsville Planning Committee. His other interests include adult education, privacy in the information age, and global trade.

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