- They chose a customer.
- They charge full price despite the half-price substitutes.
- You’ll find YETI stickers on laptops, trucks, boat windshields.
- It became a status symbol in just three years.
- The products are excellent.
BTW - Web Smith is a Brigadoon 365 member.
Brigadoon 365 is a year-long celebration of leaders from around the world that inspire + motivate the Brigadoon network
More on Web here.
Reps + Dems place trust in two nearly inverse news media environments | CNN vs Fox
A new Pew report finds that Republicans and Democrats place their trust in two nearly inverse news media environments.
Overall, Republicans and Republican-leaning independents view many heavily relied on news sources across a range of platforms as untrustworthy.
At the same time, Democrats and independents who lean Democratic see most of those news sources as credible and rely on them to a far greater degree.
These media diets are even more pronounced between conservative Republicans and liberal Democrats. Plus, the partisan polarization and trust of media sources have widened in the past five years.
A comparison to a similar study by Pew in 2014 finds that Republicans have grown increasingly alienated from most of the more established sources, while Democrats’ confidence in them remains stable, and in some cases, has strengthened.
Essentially the political media environment is now CNN vs Fox.
In the Republican media diet, one outlet towers above all others: Fox News. Pew reports it would be hard to overstate its connection as a trusted go-to source of political news for Republicans.
About two-thirds (65%) of Republicans and Republican leaners say they trust Fox News as a source. Additionally, 60% say they got political or election news there in the past week.
Among Democrats and Democratic leaners, CNN (67%) is about as trusted a source of information as Fox News is among Republicans.
CNN is also Democrats’ most commonly turned to source for political and election news, with about half (53%) saying they got news there in the past week.
Enjoy the ride and plan accordingly.
Rise of the Chief Data Officer (CDO)
A new C-suite role is getting traction, and it's expected that 90% of large global organizations will have a Chief Data Officer (CDO) on their teams in the coming decade.
According to Pew Research, 91% of Americans “agree” or “strongly agree” that people have lost control over how personal information is collected and used.
Even in this consumer untrusting environment, by 2025, it’s estimated that 463 exabytes of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day.
Though the CDO role is still new, untested, and amorphous, the position is growing not only more prevalent but also more prominent, as digital transformation reshapes global commerce.
A CDO will be responsible for organization-wide governance, management, and exploitation of information.
This data management and exploitation will be executed with the goal of achieving superior performance in areas of business intelligence, advanced analytics, data mining, machine learning, and artificial intelligence.
Social media is now a key pathway to news for Americans
Pew reports, in 2018, for the first time, social media sites surpassed print newspapers as a news source for Americans.
One-in-five adults said they often get news from social media, slightly higher than the share who often did so from print newspapers (16%).
Among social media sites, Facebook dominates in terms of news consumption: Around half of all US adults (52%) now say they get news there.