The Global Power City Index (GPCI) is a detailed report compiled by the Mori Memorial Foundation’s Institute for Urban Strategies, a Tokyo-based consultancy
1. London
4. New York
3. Tokyo
4. Paris
5. Singapore
6. Amsterdam
7. Seoul
8. Berlin
9. Hong Kong
10. Sydney
- The North American cities Los Angeles (#12), Boston (#25), Chicago (#26) and San Francisco (#18) were strong in “Winners of Prizes in Science and Technology,” all placing in the top 10 in Research and Development.
- Zurich (#15) and Geneva (#34) marked high in Environment such as “Urban Greenery” and “CO2 Emissions,” while Stockholm (#14) and Copenhagen (#20) resulted well in “Water Quality” and “Renewable Energy Rate.”
- Among the new cities to the GPCI, Melbourne (#11) and Helsinki (#28) achieved strong results in Environment, while Dublin (#33) possessed high GDP Growth Rates. Tel Aviv (#38), a prominent technology hub, ranked #7 in “Startup Environment.”
- The Global Power City Index (GPCI) evaluates and ranks the major cities of the world according to their “magnetism,” or their comprehensive power to attract people, capital, and enterprises from around the world. It does so through measuring 6 functions—Economy, Research and Development, Cultural Interaction, Livability, Environment, and Accessibility—providing a multidimensional ranking.
Brand marketing doesn't work in the direct marketing world.
Brand marketing is from a different age.
A different business environment. A different communication era.
Brand marketing was created when John Wanamaker’s statement “half the money I spend on advertising is wasted; the trouble is I don't know which half” worked because it could work.
It could work because advertisers created a mass broadcast communications environment to serve its needs.
Radio was created to sell ads.
Television was created to sell ads.
Brian Millar, co-founder of the Emotional Intelligence Agency, writes "traditional advertising went after ‘share of mind’–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: safety. Jaguar: speed. Coke: happiness. The Economist: success. Bang, bang, bang, went the ads, hammering the same idea into your mind every time you saw one.
"Advertising briefs evolved to focus the creatives on a single unique selling position and a single message. Tell them we’re the Ultimate Driving Machine. Tell them in a thrilling way. It worked when you saw ads infrequently on television, in a Sunday magazine, or on a billboard on your morning commute."
This type of advertising worked because it was a communications environment of one to many with only a handful of vehicles to reach an audience.
But that is not today.
Today we are living in a direct marketing world powered by the WWW.
-Marc
Marc A. Ross is a business communications strategist and advisor working at the intersection of globalization, disruption, and politics. Ross is the founder of Brigadoon.
Emerging issues = November 19, 2019
EWaste recycling: The 2020 Tokyo Olympic medals are made of 78,985 tons of unused electronic devices.
Mixhalo enables live event organizers to give audiences exactly what they came for, by delivering high-quality, real-time audio directly to attendees' own phones. Mixhalo changes the fan’s experience at live events, allowing them to hear the show as the band (or sound engineer) intended. It no longer matters whether Madison Square Garden has poor acoustics or if you’re sitting too far away from the PA system—with Mixhalo, every seat in every venue can hear perfectly.
Have we reached “peak fintech”? Business and banking are being presented with opportunities to benefit from digital insights like never before. http://bit.ly/2Qvj4rZ
13 billion: Building a single state-of-the-art US aircraft carrier costs about $13 billion, a figure that exceeds total military spending by countries like Poland, the Netherlands, or Pakistan.
Dunkin' is ending its relationship with styrofoam cups in New England by December 1.
"If you change the way you look at things, the things you look at change."
This quote is the first thing Errol Gerson says to his students at the start of each semester.
Gerson has been teaching entrepreneurship, leadership, and business management at Art Center in Pasadena, California, for the past 45 years.
Gerson's challenge from the start is to change the way his students look at things using a tool he calls 'reframing' or merely seeing things differently.
He intends to force a test of his student's paradigms as a means to foster learning.
This test is essential because as we know, learning always comes from our ability to reevaluate, reexamine, and rethink.
This reframing fosters options for you to grow and learn, but only if you choose to do so.
It's up to you.