Brigadoon Weekend
An emerging issue shaping commerce + culture
November 21, 2020
Tour de France only.
TOUR DE FRANCE DEEP DIVE
I’m obsessed with the Tour de France, and you should be too
+ Susan Matthews
How to win the Tour de France, in one image: New research about the physics of bike racing could change the sport.
+ Mark Wilson
How do they go so fast? The technology behind the Tour de France. Winning cyclists can average an impossible 26 mph. Here’s how they do it.
+ Roopinder Tara
The incredible tech behind the Tour de France bikes: To win the Tour, teams need three completely different rides: the Aero, the Climber, and the Time-Trial.
+ Andrew Diprose
The economics of the Tour de France: How does the world’s most prestigious cycling race make money? Who sponsors the teams? And how does financing impact the riders’ strategy?
+ Zachary Crockett
What the Tour de France 2020 can teach us about investing: As a Tour de France like no other gets started, we look at what the most famous cycling race in the world can teach us about investing.
+ CJ Hill
Really, really fast food: What the Tour de France cyclists are eating: Tour de France riders can burn up to 8,000 calories a day. So what do they eat on those bikes, anyway?
+ Amanda Shapiro
"The race is won by the rider who can suffer the most." -- Eddy Merckx
TOUR DE FRANCE DATA POINTS
118 years ago yesterday, Géo Lefèvre and Henri Desgrange — both former cyclists turned journalists — hatched the idea for the Tour de France to help sell newspapers.
"If I understand you right, petit Géo," said Desgrange, "what you are proposing is a Tour de France."
The riders of the first Tour: The following July in 1903, the inaugural event took place, with 60 cyclists from five countries (France, Belgium, Switzerland, Germany, and Italy).
The six stages of the first Tour: Montgeron → Lyon → Marseille → Toulouse → Bordeaux → Nantes → Paris.
The first winner: France's Maurice Garin won in a time of 94 hours, 33 minutes and 14 seconds. He won again in 1904 but had his medal stripped due to cheating allegations.
In the 1900s, the bikes that Tour de France cyclists pedaled up and down mountains weighed in at a whopping 40 pounds each.
Prior to 1937, riders had to get off their bikes to switch gears because bikes did not have a derailleur before then.
Why is the leader's jersey yellow? L’Auto, the newspaper that first started and sponsored the race, was printed on yellow paper, it was essentially an advertising strategy.
#TdF soft power: Around 3.5 billion people tune in to watch the Tour each year during the weeks of coverage, in 190 countries, making it the third-largest sporting event in the world.
#TourdeFrance #BrigadoonWeekend
BRIGADOON WATCHES | VIDEOS ON TOUR DE FRANCE
The Tour de France Explained in Animation
+ InfobytesTV
The Tour de France Explained
+ Global Cycling Network
Why the Tour de France is so brutal
+ Vox
How Does The Tour de France Impact Rider Health + Fitness?
+ Global Cycling Network
Eat. Race. Win.
+ Amazon Prime
Slaying the Badger
+ 30 for 30 | ESPN
Hell on Wheels
+ Milan Reznicek
Overcomimg
+ The Cycling Channel
Road to Glory | Team Sky
+ Success Cycling
23 Days in July
+ Classic Cycling
BRIGADOON READS | BOOKS ON TOUR DE FRANCE
The First Tour de France
+ Peter Cossins
A Dog in a Hat
+ Joe Parkin
Reckless: The life and times of Luis Ocaña
+ Alasdair Fotheringham
Ventoux
+ Jeremy Whittle
Why We Ride
+ Patrick Brady
The Climb: The autobiography
+ Chris Froome
The Art of the Jersey: A celebration of the cycling racing jersey
+ Andy Storey
The Art of the Cycling Jersey: Iconic cycle wear past and present
+ Chris Sidwells
Velopedia
+ Robert Dineen
Fuelling the Cycling Revolution: The nutritional strategies and recipes behind grand tour wins and Olympic gold medals
+ Nigel Mitchell
TWEET
Here is the official #TDF2021 route!
@LeTour
The world's biggest cycling race. #TDF2021 June 26 - July 18
Have a great weekend. See you next week.
-Marc
Curation and commentary by Marc A. Ross | Founder @ Brigadoon
Brigadoon is conversations and insights for a better world.
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