The pod covers much ground, including:
Glamour's focus on women's empowerment...
Advertisers realize people are well-rounded...
An editor today needs to work through print, social, digital, events...
Never going in without a video concept...
The importance of cultivating owned and operated experiences...
"Building that habit and brand loyalty is important to me. It's harder [to measure habit]. It's easier on owned and operated platforms by looking at the IP, who is coming, and how many times. I don't think we're set up to look at habit, but as smartphones get smarter, it should get easier to track."
Samantha Barry is the editor-in-chief of Glamour, where she oversees content development and consumer experiences across the brand's digital, social, video, and print platforms.
Under her leadership, Glamour focuses on original reporting, exclusive features, and unique perspectives to deliver quality journalism to women, and "own" the conversations impacting them today.
Since her start in January 2018, Barry has utilized her digital news background to help the 79-year-old brand launch a #MeToo online hub, hire a team of political reporters, and track exclusive midterm coverage. She has strengthened Glamour's commitment to body positivity by showcasing size-inclusive models across all channels.
Barry has transformed the annual Women of the Year Awards into an inspirational three-day event, focusing on celebrating Glamour's diverse community of women through a series of inspiring experiences, empowering panels, discussions, and keynotes.
Born in Ireland, Barry has worked in more than 25 countries, reporting and training other journalists in broadcasting, technology, and social media.
Barry graduated from Dublin City University with a Master's Degree in Journalism. She is a 2016 fellow of Columbia University School's Sulzberger executive program and is a guest lecturer at Yale.
