Brigadoon Weekend
An emerging issue shaping commerce + culture
November 28, 2020
Design Matters + Debbie Millman Only.
DESIGN MATTERS + DEBBIE MILLMAN DEEP DIVE
Why we brand: Debbie Millman breaks down 30,000 years of human history: To predict the future of advertising, we need to understand how we got here. For Debbie Millman, acclaimed brand consultant, award-winning designer, and host of the popular and long-running Design Matters podcast, the story begins tens of thousands of years ago with the cave drawings of Lascaux, France. The second our ancestors used stone tools to create a visual language, they set the precedent for modern storytelling.
+ c2
How Starbucks transformed coffee from a commodity into a $4 splurge: Starbucks created something people didn’t know they needed, but suddenly couldn’t get enough of, by crafting a community-centered “third place,” which dictated every decision about the Starbucks brand and experience. Branding legend Stanley Hainsworth shares how he inspires people to say “I want to try that”–whatever “that” may be.
+ Debbie Millman
Interview with Debbie Millman: In a time when it’s common to see "busy as a badge," how do we challenge ourselves to be patient, pace ourselves, and start building the lives we aspire to live?
+ Harvest
Debbie Millman on the importance of courage: Named “one of the most creative people in business” by Fast Company, Debbie is a fierce figure in the world of design. She gravitated to a career in design because she realized that greatness could be achieved through design and ultimately, that’s what grounds her work.
+ IDEO U
ROSS RANT
12 way to win the future of business - click here
Brand marketing vs. direct marketing - click here
The CIA is in a battle for talent, and a lack of diversity isn't helping - click here
The Ruction is a weekly rundown of the top ten emerging issues from the past seven days that are shaping commerce + culture. Edition 1 - click here
22 books on China you should read now - click here
BRIGADOON EVENT
Brigadoon Monthly | Member Call
December 16, 2020
2:00 pm ET
Title: The geopolitics of the digital economy
Speaker: Paul Triolo (@pstAsiatech) | Practice Head, Geotechnology @ Eurasia Group
Details + RSVP - click here.
BRIGADOON WATCHES | VIDEOS ON DESIGN MATTERS + DEBBIE MILLMAN
How symbols and brands shape our humanity: "Branding is the profound manifestation of the human spirit," says designer and podcaster Debbie Millman. In a historical odyssey that she illustrated herself, Millman traces the evolution of branding, from cave paintings to flags to beer labels and beyond. She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products -- and explains how branding reflects the state of humanity.
+ TED Talk
The function and fashion of eyeglasses: Glasses were originally created to overcome physical obstacles, but design evangelist Debbie Millman shares how they turned into a fashion statement.
+ TED Talk
Anything worthwhile takes time: Overnight success is rare, and often comes at the expense of valuable learnings. From early-career false starts to her sleeper hit podcast Design Matters, Debbie Millman isn’t afraid to be frank about the incredible patience that good work requires.
+ 99 U
Debbie Millman interviews Seth Godin: In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.
+ Design Matters
Does creativity come from insecurity? w/ Debbie Millman: What is the arc of a creative life? How do you design who you are and who you become? What journey do you take? What motivates creative people? Where does creativity come from? Can we design the arc of our own lives?
+ The Futur
BRIGADOON READS | BOOKS ON DESIGN MATTERS + DEBBIE MILLMAN
Logo Design Love: A Guide to Creating Iconic Brand Identities
+ David Airey
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
+ Debbie Millman
How to Think Like a Great Graphic Designer
+ Debbie Millman
Buying In: The Secret Dialogue Between What We Buy and Who We Are
+ Rob Walker
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
+ Marty Neumeier
Selling the Invisible: A Field Guide to Modern Marketing
+ Harry Beckwith
Proust Was a Neuroscientist
+ Jonah Lehrer
100 Ideas that Changed Graphic Design
+ Steven Heller
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
+ Clotaire Rapaille
Design in the USA
+Jeffrey Meikle
Design as Future-Making
+ Susan Yelavich + Barbara Adams
Humble Masterpieces: 100 Everyday Marvels of Design
+ Paola Antonelli
Thinkertoys
+ Michael Michalko
Do Design: Why beauty is key to everything
+ Alan Moore
TWEET
Record setting purple-pink diamond from Russia sells for $26.6m at Sotheby’s
“The key to good decision-making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” 21 Malcolm Gladwell quotes
@debbiemillman
Host, Design Matters podcast; Chair, Masters in Branding @svampsb; ED @printmag; Host, The Mic @nycxdesign; Board @TheJHF @PerformSpaceNY
Have a great weekend. See you next week.
-Marc
Curation and commentary by Marc A. Ross | Founder @ Brigadoon
Brigadoon is conversations and insights for a better world.
More @ thebrigadoon.com
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