Brigadoon ITK | Oct. 19

NATO to expand focus to counter rising China: Secretary-general Jens Stoltenberg reveals significant broadening of alliance’s objectives to include Beijing.
FT

+ Stoltenberg said Russia and China should be viewed as a joint threat: “First of all China and Russia work closely together,” he said. “Second, when we invest more in technology … that’s about both of them.”

Brits are increasingly worried about the cost of living and energy crises, UK consumer confidence has dropped substantially, and people are starting to blame the government as they prepare for a difficult winter, according to Kekst CNC polling shared with Politico.

+ A whopping 90 percent of those polled say they expect the cost of living to go up in the next three years and 88 percent think taxes will rise.

Nuclear fusion edges toward the mainstream: Long-shot money is flowing into start-ups that seek the energy of the stars. Driving the investments is a rising alarm about global warming.
NYT

Bitcoin resumed its climb toward all-time highs with asset manager ProShares poised to launch the first Bitcoin futures exchange-traded fund.

+ The SEC has not formally approved the ETF, but the agency also did not block this development

The days of US tech companies fighting back against authoritarian regimes are long gone: Companies like Apple must now reckon with how oppressive governments use their technologies to extend their power and control.
WP

Why birds can fly over Mount Everest: A story about oxygen, evolution, and our planet’s fate.
Nautilus

Esther Perel: How to navigate the ‘next normal’ at work: Understanding more about human relationships will help business leaders minimize the pandemic’s after-effects on staff, writes the psychotherapist and podcast host.
FT

‘More visceral’ and a lot tougher on Eric Clapton: A plan for reviving Rolling Stone: With Web-savvy new editor Noah Shachtman, the boomer-rock bible wants to shrug off dusty magazine conventions — and take on sacred cows.
WP

FIFA is ending its long-term exclusive partnership with Electronic Arts as it looks to widen its gaming and esports portfolio. The two parties first struck a deal in 1993 that will expire in 2022. FIFA is reportedly seeking more than double its current $150 million annual licensing fee.

+ The “FIFA” series is estimated to be worth more than $2 billion annually to EA

The NBA's top 10 earners this season will pocket a combined $714 million, up 28% from last season.

+ Four-time NBA MVP LeBron James is set to earn $111.2 million this upcoming season between his $41.2 million salary and an estimated $70 million from off-court ventures

Get Brigadoon ITK Daily in your inbox.

Subscribe here.

Brigadoon ITK Daily Email.

Curating the emerging issues and independent thinkers shaping commerce and culture.