Yesterday at WWDC, Apple confirmed the new Siri runs on Google's Gemini, at a reported $1 billion a year. The company famous for owning everything, down to the atoms in its chips, decided the frontier AI model was not worth owning.
The same week, the capital ran the other direction. Anthropic filed for an IPO. SpaceX targets June 12 at a valuation near $2 trillion. OpenAI is reportedly moving soon.
Analysts think the three could raise $200 billion from public markets, more than four times the total raised by all US IPOs in 2025.
Record money flooding into a layer, the smartest buyer on earth just declared a commodity.
We have seen this movie. Electricity was the miracle technology of 1900, and almost nobody got rich generating it. The fortunes went to the people who figured out what cheap, ubiquitous power made possible: assembly lines, appliances, skyscrapers, and suburbs. The generator became the grid. The grid became boring. Boring became the foundation.
Meanwhile, corporate America is hitting AI sticker shock. Companies that bought tokens by the truckload are discovering that capability without imagination is just an invoice. Microsoft is canceling licenses. CFOs are asking questions. The "we use AI" era is ending because everyone uses AI, the same AI, rented from the same three or four landlords.
Which means the only interesting question left is the founder's question.
If intelligence is now a utility, what are you building that only you could build with it?
Enjoy the ride + Plan accordingly.
-Marc
You can always reach me @ marc@brigadoon.live
Brigadoon | Know What's Next.
