It's the question I get most often: "Who's attending?"
I've borrowed a page from the Telluride Film Festival playbook here. I never publicly announce the participant list, and attendees don't find out who else is coming until a week before we gather. But I can give you a sense of the mix.
This year's Sundance gathering includes a cardiologist, robotics and automation entrepreneurs, technology founders working in AI and cybersecurity, a state-wide elected official, a C-Suite executive from a leading MLS franchise, a small-business marketing advocate, and a global public affairs CEO. One of our featured speakers leads a branding and marketing strategy consultancy and holds a Ph.D. in branding—one of the few people in America with that distinction.
But here's what matters more than any title on that list.
The magic of Brigadoon has never been about collecting business cards from people who do what you do. It's not another industry conference where you swap war stories with your peers and leave with the same perspectives you arrived with.
The real value is in hearing how a cardiologist thinks about process optimization in high-stakes environments, how an elected official navigates complex stakeholder conflicts when everyone wants something different, how an automation entrepreneur approaches scalability challenges that look nothing like yours—but everything like yours.
It's about sitting across from professionals operating at the top of their fields, in disciplines completely outside your wheelhouse, and discovering that their frameworks solve your problems. Their mental models reshape how you think about your work.
I've watched a venture capitalist completely reframe their investment thesis after a conversation with a surgeon about risk assessment. I've seen a marketing executive transform their approach to brand strategy after hearing a chef discuss how they think about designing a restaurant for human behavior.
The problems worth solving don't respect industry boundaries.
They require perspectives you don't have yet. Frameworks you haven't been exposed to. Ways of thinking that don't exist within your professional echo chamber.
That's what happens when you bring together 50+ high-caliber professionals from radically different domains and give them three days to think together—without PowerPoints, without panels, without the performance theater of traditional conferences. Just fireside conversations, family-style dinners, and the kind of unstructured time that lets genuine dialogue emerge.
Under Chatham House Rule, people share what they actually think, not what they'd say on a panel. They bring their genuine questions, their real challenges, their unfiltered insights.
And yes, spending three days at Robert Redford's resort in the shadow of Mount Timpanogos doesn't hurt either.
Brigadoon | February 22-24, 2026 @ Sundance Mountain Resort
If you're tired of industry conferences that feel like echo chambers, if you're ready for conversations that actually change how you think about your work, the full agenda is here: www.brigadoon.live/brigadoon-sundance-2026-agenda.
Come to Utah, you'll have fun and leave smarter.
-Marc
Marc A. Ross
Founder + Chief Curator @ Brigadoon
