Errol Gerson on being all in:

I have a life philosophy that has worked for me and for many of the thousands of students I have had the privilege of teaching over the past 48 years.

If you do 50% of one thing and 50% of another, you do 100% of neither.

Another way of understanding this is, 'The main thing is to make the main thing, the Main Thing.'

When you focus on being the best at what you 'think about most of the time,' you exemplify yourself, and you stick out 1/8th of an inch.

I had a student at Art Center who was a very talented Illustrator and a gifted musician and was torn between both.

I shared my life philosophy with him, and he chose music β€” and that young man was Mike Shinoda of the megaband Linkin Park.

He chose to do 100% of one thing and, along the way, became a member of one of the most successful bands worldwide.

Tomorrow begin focusing all your effort and attention on 100% of what makes you unique, and WRITE IT DOWN DAILY!

To hear this and other profound insights directly from him, please join a special Brigadoon Monthly call on Wednesday, February 17 @ 2:00 pm ET.

Full details below.

This call will do you right.

-Marc


Brigadoon February Call with Errol Gerson

Title: INTRA-Preneurship

Time + Date: 2:00 pm ET | Wednesday, February 17, 2021

Speaker: Errol Gerson| Adjunct Professor @ Art Center

Born and raised in Apartheid in South Africa, Errol Gerson left for the United States in 1966. Here, he received an MBA in Finance and Management and founded his own firm. Errol is a Professor at the Art Center College of Design. He’s been teaching Entrepreneurship, Leadership, and Business Management for almost half a century (and counting) and mentored over 6,300 students on success and effectiveness.


Errol Gerson has been a Board member and Advisor for the Los Angeles chapter of AIGA over the years. In 2017 he was awarded the AIGA Fellow Award for his immense contribution to the creative community.

Format:


Brigadoon Monthly Calls are 45-minute moderated discussions led by a subject matter expert in an emerging issue shaping commerce and culture.

The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.

All calls happen using Google Meet.

Just like all Brigadoon gatherings, Brigadoon House Rules govern the session. The call is powerpoint free, the recording is private, and participants are free to use data from the discussion but are not allowed to reveal who made any comments or participated.

Cost:

Brigadoon Monthly Calls are free to all Brigadoon Members in good standing and their guests or $25.00 for other participants.

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