Last October Fortune released its third annual Future 50 list. Developed with Martin Reeves of the BCG Henderson Institute, the list is not based on measures of past performance but rather attempts to measure commitment to the future.
Half of the measurement is based on the market’s assessment of a company’s future potential beyond the existing stream of profits; the other half reflects a sophisticated assessment, using natural language processing among other tools, of strategy, technology, people and structure.
The research at the BCG Henderson Institute has shown that even in economic downturns, revenue growth (not cutting costs) is the primary driver of total shareholder returns.
Further, even the best-performing companies are increasingly likely to regress to the mean in sales growth given today’s business climate—so they need to continually renew their advantage if they wish to outperform.
In other words, it is more important than ever for companies to have vitality—the capacity to reinvent their businesses and sustain long-term growth.
Here's the top 10:
Workday
Square
ServiceNow
Contemporary Amperex Technology
Spotify
Atlassian
Xiaomi
Ctrip.com
Salesforce
Vertex Pharmaceuticals
Explore the full list here.
