Brigadoon Weekly
January 26, 2019
Curation and commentary from Marc A. Ross
Reporting from Alexandria, Virginia
Singapore, Automation, Make-believe, Cars, Cancer, Surfer Girl, 365
ROSS RANT
Let's communicate like it's 1980
Going back forty years, communications was pretty easy.
The communications environment was simple - it was one to many.
If you wanted the world to pay attention back then, you secured time on one of the few platforms that ensured your message would be broadcasted to the masses.
Today, such mass broadcast opportunities are infrequent. The communications environment is not so easy.
It matters what your audience prefers.
It matters where your audience is seeking information.
It matters how your audience is processing information.
It matters when your audience is accepting information.
To succeed in this new communications environment, focusing on strategy and organization more and tactics less, will be more fruitful.
The five most expensive cities in the world:
1. Singapore
1. Paris
1. Hong Kong
2. Zurich
3. Geneva
The five cheapest cities in the world:
1. Caracas
2. Damascus
3. Tashkent
4. Almaty
5. Bangalore
HT Economist Intelligence Report
The age of automation:
- In an analysis of North American and European manufacturing jobs, it was found that roughly 48% of hours primarily relied on the use of manual or physical labor
- By the year 2030, it’s estimated that only 35% of time will be spent on such routine work
- Industrial robot sales are sky-high, mainly the result of falling industry costs. This trend is expected to continue, with the cost of robots falling by 65% between 2015 and 2025
- By 2025, for example, it’s projected that 10-15% of jobs in three sectors (manufacturing, transportation and storage, and wholesale and retail trade) will have high potential for automation
- AI alone is expected to have an economic impact of $15.7 trillion by 2030.
HT Raconteur
-Marc
Marc A. Ross is the founder of Brigadoon.
FIVE TO READ
To become a better designer, make time for make-believe: Think back to your first kiss. Remember the place, the smells, the nerves, the lips. If you had to create a cocktail to tell the story of that experience, how would you do it? Would you make Jolly Rancher–infused vodka to conjure the candy-loving kid next door? Would a popcorn garnish nod to the movie you barely watched? Answering these questions is how the designers of IDEO New York spent an afternoon.
Cars: Accelerating the modern world - Q&A with the curator of the V&A exhibition: For the last two years, the Victoria and Albert Museum in London has been putting together a new exhibition that explores the contribution cars have had on society.
Cars: Accelerating the Modern World, which opened in November 2019, is a fascinating and cerebral look at the automobile and its impact on everything from art and design to marketing, manufacturing, travel and the environment. The
The Sunday Times caught up with Brendan Cormier, the V&A’s senior design curator, to find out more.
'We aren't celebrating the car; we're trying to understand it in a deeper, more nuanced way'
General Motors Firebird I (XP-21), 1953 | Picture = General Motors Company, LLC
Meet the carousing, harmonica-playing Texan who won a Nobel for his cancer breakthrough: Wired reports, Jim Allison is an iconoclastic scientist who toiled in obscurity for years. Then he helped crack a mystery that may save millions of lives: Why doesn’t the immune system attack cancer?
The race to clone the T-cell receptor protein gene was intense. "I mean, everybody realized there was a Nobel Prize at the end of it," Allison says. "Everybody was scrambling, man.” Picture = Scott Dalton
Life’s swell: To be a surfer girl in Maui is to be the luckiest of creatures. It means you're beautiful and tan and ready to rip. It means you've caught the perfect dappled wave and are on a ride that can't possibly end.
Susan Orlean penned this article which appeared in the Fall 1998 edition of Women Outside.
"I explained I'd grown up in Ohio, where there is no surf, but that didn't satisfy them; what I didn't say was that I'm not sure that at 15 I had the abandon or the indomitable sense of myself that you seem to need in order to look at this wild water and think, I will glide on top of those waves."
It's never too late: Don Yaeger in Forbes writes, what best-selling author David Epstein teaches us about career paths.
BRIGADOON RADIO
Episode 7: The future of work: Recorded at the lounge inside the Robert Redford Center at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Deloris Wilson during Brigadoon Retreat | Sundance 2019.
Deloris was a first time Brigadoon Retreat | Sundance participant and for 2019 joined the main stage to lead a discussion on "Mind the Gap: What’s Missing in the Future of Work."
Deloris is an entrepreneur, social impact strategist, and equity advocate fueled by an earnest designer to equalize opportunity. As a strategist, she has crafted programs and initiatives to drive civil sector capacity in Sint Maarten, expand access to legal rights in Ghana, build new majority-owned businesses across the United States, and develop the cultural industries of Barbados.
Brigadoon Radio
BRIGADOON 365
Brigadoon 365 is a year-long celebration of entrepreneurs and thought leaders from around the world that inspire and motivate the Brigadoon network.
New posts daily at 12:00 pm ET.
#8 Web Smith
#9 Tom Goodwin
#10 Bill Aulet
#11 Georgina Godwin
#12 Virginia Heffernan
#13 Matt Hranek
#14 Ben Chang
Current list here.
