What Brigadoon actually feels like

I’m glad to share a sharp talk with my friend Paula Ashley, a marketing strategist who joined us for her second Brigadoon gathering at Sundance Mountain Resort.

In this video, Paula walks through what makes Brigadoon feel unlike any other event she has joined.

She explains how it has grown from a focus on culture and strategy into a space where people can be honest, share their own stories, and connect on a deeper level.

Paula’s take is a good reminder of why Brigadoon matters.

It is not just about ideas on a whiteboard.

It is about people, honest talks, and the room we give each other to look back on who we are and where we want to go next.

I’m grateful for this community we have built, and for moments like this that help us all grow in how we see the world and our place in it.

If you want a sense of what it feels like to be part of Brigadoon, watch Paula’s interview below.

-Marc

The origin story

In 2013, I put 8 entrepreneurs in one house at Sundance Mountain Resort.

No agenda. No PowerPoint. Just conversation.

Thirteen years later, Brigadoon has become something I never imagined: a gathering that people return to year after year—not for what they learn, but for who they meet and how those relationships reshape their thinking.

February 22-24, 2026 marks our eighth Sundance gathering. We've grown to 100 participants, but the principle remains: quality over scale, connection over content.

If you're building something that matters, this might be your year.

More @ brigadoon.live/utah.

-Marc

Thirteen years in the making - Brigadoon returns to Sundance Mountain Resort

In 2013, I had a simple idea: bring together a small group of entrepreneurs and thought leaders somewhere extraordinary and see what happens when you remove the noise of traditional conferences.

That first Brigadoon at Sundance Mountain Resort was eight people sharing one house.

No stages. No sponsors. Just conversation.

Thirteen years later, I'm organizing the eighth gathering at Sundance Mountain Resort, and something remarkable has happened: there's now a core group who've attended multiple years. They keep coming back not just for the stunning mountain setting but for the quality of connections that form when you put thoughtful people in the right environment.

This February 22-24, 2026, we're gathering 100 entrepreneurs at Sundance Mountain Resort. Some will be returning for their fifth or sixth time. Others will be experiencing Brigadoon for the first time.

What they'll all share: a commitment to building companies that matter, engaging in activities that are shaping culture, and an understanding that the best relationships don't form at networking events - they form around fireplaces, during mountain hikes, skiing down a black diamond, and over meals where business cards never come out.

Over the years, Brigadoon has grown beyond Utah. We've hosted dinners across the country, aperitivos in unexpected places, and taken two small groups to Scotland for five-day remotes near St. Andrews. Each gathering follows the same principle: quality over scale, connection over content. And since we never record anything, it only happens once.

But Sundance Mountain Resort remains the Brigadoon flagship gathering. There's something about those crisp February mornings at the resort, with snow on the peaks and one coffee shop, that changes how people connect.

If you're building something meaningful and value authentic relationships over transactional networking, this might be your year to join us.

The investment is $1,475—the return, if the past thirteen years are any indication, compounds over time.

Book your spot here: brigadoon.live/utah.

Early registration closes November 30. Should we talk?

-Marc

PS - Several attendees from 2019 have told me their current business partners were people they met at Brigadoon. That's the objective measure of success.

Better thinking in the Utah mountains...

Want a conversation by the fireplace that will shift your entire business strategy?

Or taking a sunrise hike where you finally articulated that idea you'd been wrestling with for months?

Looking for a gathering in a campus-like setting, steeped in cultural heritage, that creates an atmosphere where curiosity thrives and assumptions are challenged?

That's Brigadoon.

We're returning to Sundance Mountain Resort February 22-24, 2026, and we're holding your seat.

Join Brigadoon's eighth gathering of entrepreneurs and thought leaders at Robert Redford's legendary Sundance Mountain Resort. For three transformative days, 100 visionaries from around the globe will convene beneath Mt. Timpanogos to explore emerging issues shaping commerce and culture.

Brigadoon isn't a conference—it's a mountain retreat where breakthrough thinking happens naturally. Picture whiteboard sessions in rustic lodges, spontaneous dialogue by roaring fireplaces, and strategic contemplation amid 5,000 acres of Utah wilderness.

Here, participants don't just attend presentations; they engage in hands-on meetings, network-expanding meals, outdoor adventures, and creative activities that challenge conventional thinking.

Claim your seat: brigadoon.live/utah.