Brigadoon Monthly Call | Can a computer ever be a sommelier?

Recorded in February 2022, a Brigadoon Monthly Call with Joe Fattorini.

Joe is Managing Director + Behavioural Science Lead @ PixWine and known around the world as "Obi Wine Kenobi", the expert presenter on The Wine Show.

Between researching his MPhil on Food & Religion and teaching Structuralist Food Theory and Hotel Valuation Models, Joe wrote the world’s first textbook on selling and marketing wine in restaurants. A book still used in universities over 20 years later.

In 2016 he was a nominee for the Wine and Spirit Education Trust Outstanding Alumni Award. This is a new annual accolade to celebrate a WSET Diploma graduate who is notably contributing to the industry.

You can follow Joe on Instagram here.

Shownotes:

Obi Wine Kenobi runs Marathon du Médoc.  

PixWine: Pix is the world's first wine discovery platform with a simple matchmaking mission: to pair people with bottles that bring them joy.

Wine choice is situational: "Middle-aged English businessmen, their palates apparently changed at Waterloo Station."

Stated preferences vs. Revealed preferences

Social capital is "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively." In The Forms of Capital, Pierre Bourdieu distinguishes between three forms of capital: economic capital, cultural capital, and social capital.

James Bond has saved the world and beaten the bad buys because of his wine knowledge.

James Bond: The wine is quite excellent. Although for such a grand meal, I would have expected a claret.

Mr. Wint: But of course. Unfortunately, our cellar is poorly stocked with clarets.

James Bond: Mouton Rothschild IS a claret. And, I've smelled that aftershave before, and both times - I've smelled a rat.

-- Diamonds Are Forever

Read: Causality: Models, Reasoning, and Inference - Judea Pearl

"A lot of people aren't looking for the best wine; they are looking for the guaranteed not shit one."

Binge-watching Netflix for a living: How a Netflix tagger helps you discover new shows: The good, the bad, and the boring kids' stuff of metadata analysis for a streaming service. Toms Guide

The most magical place on Earth: Inside the great NBA bubble experiment. GQ - Taylor Rooks

What is mimetic theory? COV&R

Read: Wanting: The Power of Mimetic Desire in Everyday Life - Luke Burgis

Explore vs. Exploit

How people decide what to buy lies in the 'messy middle' of the purchase journey Google

Google's new 'messy middle' — what's it all about? Nick Barthram

Monty Python: The upper-class twit of the year YouTube

Veblen good: Type of luxury good for which the demand for a good increases as the price increases, in apparent (but not actual) contradiction of the law of demand, resulting in an upward-sloping demand curve. The higher prices of Veblen goods may make them desirable as a status symbol in conspicuous consumption and conspicuous leisure practices.

The Theory of the Leisure Class: An Economic Study of Institutions (1899) is a treatise of economics and sociology written by the Norwegian-American economist and sociologist Thorstein Veblen.

The 1855 Bordeaux Classification: The ranking system put in place by Napoleon III still influences today's market. Wine Spectator

Decanting the meteoric rise of Whispering Angel: Sacha Lichine teaches us all to embrace La Vie En Rosé. Gentleman's Journal

Brigadoon Weekend | March 19, 2022

Brigadoon Weekend | Global Street Smarts

Brigadoon Weekend curates 25 emerging issues shaping commerce + culture so you can make intelligent + innovative decisions.

March 19, 2022

IDEAS + INSIGHTS:

1. 52% of Americans don’t think Biden will run for re-election in two years, while 29% do expect him to pursue a second term. Nineteen percent are undecided about his future, according to a WSJ poll.

2. The war in Ukraine is triggering a global food crisis: 50 countries depend on Russia and Ukraine for 30%+ of their wheat.

3. NFZ support: A Quinnipiac poll finds Americans approve of NATO’s decision not to enforce a no-fly zone, 54% to 32%.

4. USA-UKR weapons: The US will send 100 Switchblade drones to Ukraine as part of the Biden administration’s new $800 million weapons package.

5. CNBC: Global tech firms are lining up to hire Ukraine’s world-renowned coders

+ Dozens of companies have posted job ads for tech roles on a website called Remote Ukraine that’s been set up to help firms around the world hire Ukrainians

+ WhatsApp, Grammarly, Gitlab, and Solana were all founded or co-founded by Ukrainians, while Google, Samsung, and Amazon all have research and development centers in the country

6. Foxconn in talks to build $9 billion factory in Saudi Arabia: WSJ reports the biggest assembler of the iPhone is discussing a potential facility that could make microchips, electric-vehicle components, and other electronics, according to people familiar with the matter.

7. Saudi Arabia has invited Chinese President Xi Jinping to visit the kingdom on a trip that could happen as soon as May.

8. Macron proposes increasing France’s retirement age to 65: WSJ reports the proposal by the French president comes three weeks before national elections.

9. Making chips: The chief executives of Intel and Micron are set to testify on March 23 before the US Senate Commerce Committee on boosting semiconductor manufacturing and competitiveness.

10. NYT: Fed raises rates and projects six more increases in 2022

11. Barack Obama features in Netflix’s trailer for its new docu-series “Our Great National Parks,” which will feature narration from Obama and is set to release on April 13.

12. 68% of the world’s population is expected to live in urban areas by 2050.

13. Online dating is responsible for connecting 4 in 10 American couples.

14. Art auctions saw a record year in 2021 with $17.1 billion (15.6 billion euros) in sales as the market continued its rapid growth in Asia and recovered from its coronavirus slump, experts Artprice said.

15. CNBC: Hypersonic aircraft start-up Hermeus raises $100 million to finish prototype, build out fleet

16. TikTok has become the official partner of the Cannes Film Festival.

17. Amazon closes deal to acquire MGM: WSJ reports the tech giant closed on its $6.5 billion deal for the MGM movie and television studio, adding 4,000 films including the James Bond franchise and thousands of TV episodes to its holdings.

18. Netflix to make five new Dr. Seuss animated shows.

19. Apple is crypto’s biggest wild card: Trung Phan writes that crypto applications for the iPhone could attract more than 1 billion new users.

20. Honda plans a $1.38 billion plant upgrade in Ontario.

21. Tesla hikes prices twice in a week due to rising costs - its cheapest car now starting at $46,990.

22. Volvo + ChargePoint will build EV charging stations at Starbucks in 5 states.

23. Former Starbucks CEO Howard Schultz to return: WSJ reports in leading the coffee giant for the third time, he is expected to set innovation strategy and weigh in on a successor.

24. Foxconn forecasts tough operating environment from pandemic, inflation, war: WSJ reports the iPhone assembler resumed some production in Shenzhen by setting up a bubblelike environment and keeping workers inside.

25. WP: Christian Eriksen, whose heart stopped during Euro 2020, named to Denmark’s national soccer team


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BRIGADOON RADIO:

Endurance + Obi-Wan Kenobi: On this episode of Brigadoon Radio, Chad Munitz and Marc Ross discuss GQ's 50 holy grails of modern menswear, the appeal of ‘post-industrial parks, the new office and the end of the five-day workweek, Ernest Shackleton’s lost ship, and what they are reading and watching. Watch + listen here.


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Carlo Navato | Founder @ Haxted

April 20 @ 2:00 - 2:45 pm ET


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Brigadoon Monthly Call

Finn Brunton |Author of Digital Cash: The Unknown History of the Anarchists, Utopians, and Technologists Who Created Cryptocurrency

May 18 @ 2:00 - 2:45 pm ET

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Brigadoon Weekend | March 12, 2022

Brigadoon Weekend | March 12, 2022

Brigadoon Weekend curates ten emerging issues shaping commerce + culture so you can make intelligent + innovative decisions.

ONE

A vast majority of Americans say ban Russian oil.

A new Quinnipiac University poll finds that Americans would support a ban on Russian oil even if it meant higher gasoline prices in the US, 71% to 22%.

"Americans are ready to put a chokehold on Russia's key financial lifeblood, oil, no matter what the consequences are at the pump." -- Quinnipiac University Polling Analyst Tim Malloy.

As for the steps that the Biden administration has taken so far to punish Russia for the invasion of Ukraine, 56 percent say they are not tough enough, while 30 percent say they are about right, and 3 percent say they are too tough.

TWO

Bitcoin surges on President Biden's crypto executive order.

The order, titled "Ensuring Responsible Development of Digital Assets," directed agencies across the federal government to produce reports on digital currencies and consider new regulations. It outlined the risks cryptocurrencies pose to the economy, national security, and climate while noting their possible benefits.

According to the Wall Street Journal, the newly signed measure asked the Treasury Department, the Commerce Department, and other central agencies to publish reports on "the future of money" and the role crypto plays in this.

THREE

The future of work is hybrid.

A report by Accenture found that 83% of workers surveyed preferred a hybrid model where they can work remotely at least 25% of the time.

Why is a hybrid model so appealing?

It brings together the best of both worlds. Those who had a hybrid work model during COVID-19 had better mental health, more meaningful work relationships, and were more likely to feel better off due to working for their organizations. They also experienced less burnout than those who worked entirely onsite or remotely.

FOUR

Amazon jumps into the live audio space.

Amazon launched Amp, a live audio app that makes DJs of users' radio shows.

The app comes as the live audio space continues to heat up, with companies like Twitter and Spotify featuring new content.

CNBC reports Amazon has signed up famous artists including Nicki Minaj, Pusha T, and Tinashe, and social media influencers and radio hosts to create content for the app.

FIVE

Instagram adds new tagging options to credit creators.

In announcing the updated tagging options, the company acknowledged that many collaborators' work creates the content users see on the app.

"For many Black and underrepresented creators, crediting is an entryway to building a sustainable career as a creator, while combating cultural appropriation and ensuring the world knows who is driving culture," Instagram says in its announcement.

According to The Verge, Instagram suggests the feature will be used to highlight behind-the-scenes creators who sometimes go unnoticed or unacknowledged, like makeup artists or songwriters.

SIX

EVs powering homes during a blackout.

General Motors is working with Pacific Gas and Electric Company to turn EVs into a virtual power grid in California.

GM is the latest automaker to team up with a utility around the idea of "vehicle-to-grid" technology.

The idea is to use bi-directional charging equipment to push and pull energy from electric vehicles at any given time. In essence, it treats high-capacity batteries as not only tools to power EVs but backup storage cells for the electrical grid, according to The Verge.

SEVEN

China led the world with 500,000 EV exports in 2021.

According to the General Administration of Customs of China, the number of passenger EVs exported in 2021 increased 2.6 times to 499,573 units.

+ China accounted for more than half of the electric vehicles exported globally in 2021 due to its intense concentration on EV manufacturing.

Meanwhile, Germany doubled its exports to about 230,000 units. In comparison, the US fell 30% to around 110,000 units, and Japan increased 24% to 27,400 units -- according to data compiled by the German Association of the Automotive Industry and the Japan External Trade Organization, according to Nikkei.

EIGHT

Bundesliga launches stickers, trading cards, and NFT tender.

Bundesliga International, the international media rights sales and commercial arm of the German Football League (DFL), is inviting proposals for the licensing rights to stickers, trading cards, and non-fungible tokens (NFTs) for the Bundesliga and 2. Bundesliga from the 2023-24 season onwards.

The invitation to tender allows interested parties to acquire the global licensing rights to the collectibles categories together as a single bundle or bid for them individually. According to Sports Business, the respective packages potentially include the rights to both physical and digital products.

NINE

An athlete 'stock market' app drops.

Alex Rodriguez and business partner Marc Lore are investing in Mojo, an app serving as a "stock market" for pro athletes through which fans can buy and sell players at values based on performance.

According to Bloomberg, Mojo wants its product to work like more established trading apps like Coinbase or Robinhood. Arrangements with state gaming commissions, regulators, and sports leagues are reportedly still in progress.

The company plans to debut by the end of 2022 and will have football as its first sport. Mojo has also raised $75 million in a funding round led by Thrive Capital and included Tiger Global Management. Bloomberg adds that the capital will be used to hire engineers, data scientists, and market makers, with additional funds used for marketing.

TEN

NFL sets salary cap at $208.2 million per team.

The National Football League (NFL) has set its salary cap for all 32 teams at $208.2 million for the 2022 season - the first time the cap has exceeded $200 million.

It marks a significant increase from the 2021 cap, set at $182.5 million per team because of projected revenue for last season and lost revenue during the 2020 season because of the COVID-19 pandemic. That figure was a drop from the 2020 salary cap, which was set at $198.2 million, per ESPN.

Brigadoon Weekend | March 5, 2022

Brigadoon Weekend | March 5, 2022

Brigadoon Weekend curates ten emerging issues shaping commerce + culture so you can make intelligent + innovative decisions.

ONE

European Space Agency claims joint Russian Mars rover won't launch this year.

A joint Russian-European mission to Mars will likely be delayed in light of new sanctions against Russia and the country's ongoing assault on Ukraine.

Known as ExoMars, the mission entails sending a series of robotic spacecraft to Mars, culminating in the launch of a robotic rover to explore the Red Planet's surface.

The European Space Agency and Russia's state space corporation Roscosmos have worked together on the program for the last decade.

The rover was initially supposed to launch as early as 2018 but was pushed back because the equipment wasn't ready in time.

Look for the mission, if it ever happens at all, to be delayed until 2024, when Earth and Mars are closest together on their orbits around the Sun again.

TWO

Europe gets about 40% of its natural-gas imports from Russia.

Europe's reliance on imported natural gas from Russia has again been thrown into sharp relief by Russia's invasion of Ukraine.

According to the IEA, the European Union could reduce its imports of Russian natural gas by more than one-third within a year through a combination of measures that would be consistent with the European Green Deal and support energy security and affordability.

Look for the European Union to make significant policy moves to limit Russia's use of its natural gas as an economic and political weapon.

THREE

People are booking Airbnbs in Ukraine without the intention of using the space.

Curbed reports that as people outside Ukraine search for ways to support those trapped by the current crisis, an odd trend has emerged: booking Airbnb rentals in the country without intending to stay there.

The Guardian reports that Airbnb is waiving its fees in Ukraine, and Airbnb CEO Brian Chesky tweeted out the trend, framing the donations as an effort to help "Hosts."

Look for the rise of "ghost" service transactions as a quick tool to send money and support for future natural disasters and war-torn regions.

FOUR

Obama to keynote misinformation event.

Axios reports that former President Barack Obama will give the keynote on April 21 at a forum on disinformation at the Cyber Policy Center at Stanford University's Freeman Spogli Institute for International Studies.

Look for more political, business, and civic leaders to address the spread of disinformation now burgeoning in the United States and abroad.

FIVE

UN moves towards a historic plastic treaty.

The United Nations took the first step towards a historic plastic treaty with the formal launch of negotiations to address a plastic trash epidemic.

The amount of plastic trash entering the oceans is forecast to triple by 2040, and governments have been under pressure to unite behind a global response to the crisis.

According to sources close to the negotiations, AFP reports that the framework for a comprehensive treaty has been approved by UN member states, including significant plastic producers like the US and China.

Look for treaty negotiators to consider new rules that target plastic pollution from its birth as a raw material to its design, use, and safe disposal.

SIX

Netflix names the company's fourth marketing chief in just three years.

Former Spotify executive Marian Lee replaces Bozoma Saint John as Netflix CMO.

Saint John first joined the streamer in 2020 after holding executive roles at Uber and Apple. Lee arrived at Netflix in July 2021 as VP of marketing in the US and Canada.

The average tenure for CMOs is 43 months.

CMOs more likely to move up and out of positions between 30 and 45 months, according to a report by Winmo provided to Marketing Dive.

CMO tenure is less than half that of a CEO, which averages 7.2 years compared to a CMO's 3.6 years.

Look for the tenures of chief marketing officers to continue to shrink as companies face growing global and disruptive competition.

SEVEN

NFT sales continue to slide.

NFT daily sales have been down 83% since January 31, and the selling price of NFTs has dropped to below $2,000, according to NonFungible data.

Bloomberg reports Nonfungible tokens -- most often digital art such as cartoonish-looking apes and penguins -- saw their daily average price last year go from $128 to nearly $4,000, according to NonFungible. OpenSea, the biggest NFT marketplace, recorded its best month ever in January.

Since then, prices have steadily retreated as concern about easing pandemic era stimulus, and geopolitical tensions weighed on the entire crypto market. The decline has only accelerated since Russia invaded Ukraine.

Look for further price declines due to the likelihood of increased regulation as the US Securities and Exchange Commission is scrutinizing creators of NFTs.

EIGHT

TikTok goes longer.

TikTok now lets users upload videos as long as 10 minutes in a challenge to YouTube.

TikTok, owned by ByteDance in China, launched with a one-minute limit on uploaded videos but bumped the cap to three minutes last year.

As TikTok evolves into longer-form videos, look for YouTube and Instagram to expand their use of short-form videos.

NINE

Chevron raises clean energy bet.

Chevron announced its intention to acquire Renewable Energy Group, an Iowa-based manufacturer of renewable fuels, for $3.15 billion.

REG, which is known for making sustainable biodiesel fuel out of byproducts such as animal fat and corn oil, will remain in Ames, Iowa, as a branch of Chevron after the merger.

Major oil firms are facing increasing pressure from governments and investors to shrink their carbon footprint and join the fight against climate change, given their extensive contributions to global emissions.

Look for US refiners to take advantage of increased state and federal subsidies to decarbonize their fuels with renewable diesel production.

TEN

Ligue 1 is the next major league to sell a stake to private equity.

Front Office Sports reports France's top soccer league is taking bids for shares in a new entity that would hold its media rights business.

The league is looking to raise $1.7 billion through the investment and reportedly asking bidders how large a stake they seek for that amount, rather than how much they would like to invest price-wise.

In March 2021, France's National Assembly voted in favor of a bill to allow professional sports leagues to create a commercial entity and sell a stake to external investors.

Look for European sports leagues to seek foreign direct investment with rules ensuring that leagues maintain control of any entity's voting and economic rights.

Look for more athletes to embrace the knowledge that bodies need to adjust based on environments and altitudes, focusing on how athletes should eat and hydrate in unfamiliar conditions.