Brigadoon Daily | Nov. 8

Brigadoon Daily

Your daily dose of the emerging issues + independent thinkers shaping commerce + culture

November 8, 2021

TOP FIVE

1. Rebel advance to within 200 miles of Ethiopia’s capital

2. How the Marshall Plan sold Europe to Americans

3. Democrats thought they bottomed out in rural, white America. It wasn’t the bottom.

4. Is Uber over?

5. How much longer can Formula 1 drive to survive?


GLOBALIZATION + STATECRAFT

Rebel advance to within 200 miles of Ethiopia’s capital puts the city and wider region on edge: WP reports the Ethiopian government has called the fight against former government soldiers and volunteers from the country’s Tigray region an “existential war,” and Prime Minister Abiy Ahmed, who won the Nobel Peace Prize two years ago, has vowed to “bury this enemy with our blood and bones.”

How the Marshall Plan sold Europe to Americans: Department-store bazaars let consumers see how glamorous and sophisticated imported goods could be. Ooh, la la!
Erin Blakemore

Bloomberg: Macron leads in first-round polling with 25%, LCI poll shows

Leftwing journal capitalizes on growing interest in UK politics overseas
: The New Statesman embarks on biggest expansion in 108-year history, led by US and EU markets.
FT

Owen Paterson case: You thought last week was bad, PM? Just look ahead: The latest sleaze scandal has triggered a deep crisis for Boris Johnson. Yesterday John Major said the government was politically corrupt; tomorrow, the Commons will launch a new attack.
The Times

New Tory sleaze row as donors who pay £3m get seats in House of Lords: An Insight investigation has revealed that party treasurer is the most ennobled job.
The Times

AFP: Boris Johnson’s govt is mired in corruption scandals, but do Britons care?

To steer China’s future, Xi is rewriting its past
: A new official summation of Communist Party history is likely to exalt Xi Jinping as a peer of Mao and Deng, fortifying his claim to a new phase in power.
NYT

Xi set to unveil new doctrine that could let him rule for life: The Chinese Communist Party’s first official declaration on history in 40 years is expected at its biggest event of this year.
Bloomberg

China turns inward: Xi Jinping, COP26, and the pandemic: Responding to acute domestic pressures and hostility abroad, Beijing appears to be slowly decoupling from the west.
FT

How China’s tech bosses cashed out at the right time: Sales of US-listed shares came ahead of significant moves in price.
FT

China’s zero-COVID policy under strain as new cases spread: FT reports the country faces ‘complex and grave challenge’ because the virus has not been controlled internationally.

Japan reopens borders, but not for tourists: Nikkei reports Japan will allow businesspeople, international students, and technical trainees to enter the country, lifting a de facto entry ban on foreigners imposed since January.

South Korea chases global ambitions in space and defense: Nikkei reports Seoul builds up military tech from homegrown rockets to sub-launched missiles.

Saudi Arabia chases $64 billion Hollywood dream: Bloomberg reports the desert kingdom’s becoming a destination for filmmakers after ending a decades-long ban on cinema.

Tale of gym bag stuffed with cash ensnares top opponent of Mexico’s president: Conservative politician Ricardo Anaya says López Obrador is prosecuting him on fabricated charges. He has plenty of company.
WSJ

POLITICS + CAMPAIGNS

Democrats thought they bottomed out in rural, white America. It wasn’t the bottom. Republicans ran up the margins in rural Virginia counties, the latest sign that Democrats, as one lawmaker put it, “continue to tank in small-town America.”
NYT

Democrats again lament their weakness in rural areas, but they don’t have an answer to the problem
WP

Lesson from Virginia is the Democrats are losing the culture war
Sarah Baxter

Wokeness derails the Democrats
Maureen Dowd

Biden’s in deep trouble. He can still bounce back
Doyle McManus

Biden job approval:

Approve 38%
Disapprove 59%


Harris job approval:

Approve 28%
Disapprove 51%

HT USA Today / Suffolk University


Biden seeks course out of doldrums after US legislative victory: The Democratic party remains divided over how to respond to electoral backlash and low poll ratings.
FT

Bloomberg: Biden to visit Port of Baltimore to tout infrastructure win

Americans are flush with cash and jobs. They also think the economy is awful.
The psychological effects of inflation seem to have the upper hand.
NYT

New York Mayor-elect Eric Adams said schools should teach about cryptocurrency and its technology, as he vows to build a crypto-friendly city when he takes office in January.

DISRUPTION + INNOVATION

Meet me in my office, in men’s underwear on 5: Department stores have failed; co-working spaces have foundered. Does combining the two make sense?
NYT

COMMERCE

How to invest in Bitcoin without buying Bitcoin: For those who aren’t quite ready to acquire cryptocurrencies but still want some exposure to the market, there are more ways than ever to get it.
Claire Ballentine

Bloomberg: Twitter has spoken: Musk should sell $21 billion Tesla stake

+ Majority of Twitter poll respondents support the theoretical sale

+ Tesla shares may fall Monday, cryptocurrency trading suggests


Is Uber over? The firm once hailed as the future of city transport is battling a driver shortage and rising fares, leaving disgruntled passengers stranded on the pavement. Is this the end of the road?
The Times

US flights reopen, handing British Airways $1 billion lifeline: Bloomberg reports before Covid-19, there was the $1 billion connection. That’s the revenue that British Airways generated each year linking its London Heathrow hub and New York John F. Kennedy International Airport, where a healthy mix of tourist and business customers made it the most lucrative route on the planet. More than 18 months after aviation was plunged into crisis, the corridor is finally reopening to Europeans, marking a major step in the return of long-haul travel.

+ Flights for fully-vaccinated travelers from Europe to the US begin Monday, though the lucrative market will be very different from the one before the pandemic.

How men’s wardrobes prove constraints can be good for us
Rory Sutherland

What Nutella teaches us about global supply chain risks: After COVID-19 and COP26, multinationals should realize it’s in their own interest to lift the lid on how they do business.
Lionel Laurent

How the super-rich buy their homes: Step inside a world of private banks, billionaires’ trade fairs, zero deposit mortgages, and multiple loans that extend to hundreds of millions.
FT

MARKETING + COMMUNICATIONS

If your CEO talks like Kant, think twice before investing: Quantitative research by Nomura shows companies whose executives use the most complex language on earnings calls produce lower returns.
John Authers

SPACE + SCIENCE

What Neil Armstrong got wrong: Space technology has changed the world—but not in the way the dreamers of the 1960s imagined it would.
TR

PERFORMANCE

How to talk your way to the top: Modern habits of speech radiate weakness. Avoid them to get on.
Janan Ganesh

CULTURE

The untold story of sushi in America
NYT Mag

SPORT

‘They did everything, but nothing could ever save him’: The excruciating struggle to break Colt Brennan’s endless cycle of addiction: drinking and drugs, arrests and alienations, apologies and promises. Repeat.
SI

Watch: Markus Eder's The Ultimate Run: The most insane ski run ever imagined.
RB

How much longer can Formula 1 drive to survive? There is much excitement around Formula One at the moment, but behind the new success of the sport lies a troubling impact on the world. How much longer can it justify its cost to the planet?
DW

Enjoy the ride + plan accordingly.

-Marc

Curation and commentary by Marc A. Ross | Founder @ Brigadoon

Get Brigadoon Daily in your inbox.

Subscribe here.

Brigadoon Daily Email.

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Brigadoon Daily | Nov. 5

Brigadoon Daily

Your daily dose of the emerging issues + independent thinkers shaping commerce + culture

November 5, 2021

‘All Things Must Pass’

TOP FIVE


1. COP 26: 'One of the whitest' climate conferences in years

2. NYC has a crypto-bro mayor

3. How restaurants can win back customers

4. A new 10-year plan for the cosmos

5. Who wants to be GM of the New York Mets?


ROSS RANT

More BS from me!

Part two of my conversation with Daniel Ross on A Load of BS: The Behavioural Science Podcast.

We chat campaigning, polling, and political self-sabotage.

Listen here.

Books referenced:

+ The Clustering of America, by Michael J. Weiss

+ American Nations: A History of the Eleven Rival Regional Cultures of North America, by Colin Woodard

+ Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland

+ The Win Without Pitching Manifesto, by Blair Enns

+ Confessions of an Advertising Man, by David Ogilvy

+ What It Takes: The Way to the White House, by Richard Ben Cramer

+ The Power Broker: Robert Moses and the Fall of New York, by Robert A. Caro

+ Working: Researching, Interviewing, Writing, by Robert A. Caro

+ All Out War: The Full Story of How Brexit Sank Britain’s Political Class, by Tim Shipman


Listen here.

GLOBALIZATION + STATECRAFT

COP 26: 'One of the whitest' climate conferences in years, say environmentalists: The countries hit hardest by climate change are struggling to attend a UN climate summit that has been hailed as the "best last chance" to stop global warming. What are the implications?
DW

More than 40 countries agree to phase out coal-fired power: Guardian reports critics say the pledge to end use of dirtiest fuel source in the 2030s and 40s does not go far enough.

130 trillion: A group of the world's top banks, insurance companies, and asset managers will raise an astounding $130 trillion worth of private capital to help the world achieve Net Zero carbon emissions by 2050.

Politico: COP26’s key task: Stamping out climate cheating

White House says OPEC risks imperiling economic recovery
: FT reports the cartel and allies reject US call to help tame rising oil prices.

AFP: 'Grave concern' over COVID in Europe as German cases soar

Axios: US COVID cases fall by 20%, deaths down 15%


+ The White House on Thursday unveiled rules requiring people working for private companies with at least 100 employees to be either fully vaccinated or tested weekly for COVID-19.

WP: Britain authorizes Merck’s molnupiravir, the world’s first approval of oral COVID-19 treatment pill

You’re boosted! Now what? No one knows exactly what the rules are for post-booster behavior.
Katherine J. Wu

Chile’s presidential race goes virtual with 6 candidates in quarantine: Bloomberg reports almost two weeks before Chile’s presidential election, one of the candidates has contracted Covid-19, sending five of his opponents into quarantine and forcing campaigning to go virtual.

EU hints at resolution to post-Brexit fishing dispute: Politico reports France and UK are at loggerheads, but technical talks have created a ‘positive dynamic,’ says European Commission.

The Times: Owen Paterson resigns as MP after sleaze row backlash

+ Former minister says he will leave ‘cruel world of politics’

Let’s call out the Tories’ behavior for what it is: corruption: Conservative support for Owen Paterson is a disgrace. Politics needs to be cleaned up.
Keir Starmer

A new book casts Winston Churchill as a racist imperialist. This is misguided history.
Michael Gerson

US and China must heed Kissinger’s stark warnings: Cold war strategist says artificial intelligence poses a far greater challenge than nuclear weapons.
Edward Luce

By falsifying history, China’s leaders risk repeating past mistakes: To learn from the past, one must study it dispassionately.
Economist

North Korea can make more uranium for nuclear bombs than previously thought: WSJ reports the Kim regime is making a fraction of potential fissile material that could be used for bombs, according to new research based on satellite imagery analysis.

Axios: US embassy in Ethiopia allows some staff to leave amid deepening conflict

Tigray conflict: EU calls for immediate Ethiopian cease-fire: DW reports African and Western nations have called for an urgent halt to fighting in Ethiopia as the conflict in Tigray marks one year. The US has sent a special envoy to the capital to push for cease-fire talks.

Ethiopia at risk of Balkanization: Two years after Ethiopian Prime Minister Abiy Ahmed was awarded the Nobel Peace Prize, his country is engulfed in a war with the potential to destabilize the whole region for decades to come.
Ludger Schadomsky

POLITICS + CAMPAIGNS

Why Biden donors are frustrated: Hurt feelings and voting rights alarm: Some of the top Democratic contributors have become increasingly dissatisfied with a lack of communication from the White House — and impatient with inaction on voting rights.
NYT

New Jersey pollster admits to a big miss in governor vote: ‘I blew it’: Bloomberg reports the director of a New Jersey poll that had Governor Phil Murphy with an 11 percentage-point lead over Republican Jack Ciattarelli apologized on Thursday to both campaigns and voters, saying it may be time to get rid of pre-election polling. “I blew it,” Patrick Murray, director of the Monmouth University poll, said in a guest column published by NJ.com.

The Hill: Republicans see Youngkin win as blueprint for midterms

+ Kamala Harris said the Democratic Party “had great wins” in Tuesday’s elections

WP: Congressional Democrats say passing their agenda is the only path forward. History says that might not matter for 2022.

The powerful GOP strategy Democrats must counter if they want to win
Tory Gavito + Adam Jentleson

+ Liz Cheney says Jan. 6 committee has interviewed more than 150 people as part of its investigation.

Indictment of Igor Danchenko casts new doubts on sourcing of Steele dossier: WSJ reports special counsel John Durham alleges a key source lied to the FBI about how he collected information about former President Donald Trump and Russia, getting some of it from a Democratic operative.

Edward Durr Jr., Republican truck driver and political novice, defeats longtime New Jersey state Senate president Steve Sweeney
WP

+ Top NJ lawmaker Steve Sweeney defeated by GOP newcomer Edward Durr, who spent just $153 on his campaign

+ Nearly half his campaign spending ($66.64) was at Dunkin Donuts


AFP: Matthew McConaughey weighs 'outlaw' bid for Texas governor

WP: Muriel Bowser will seek a third term as DC mayor

We finally have our first crypto-bro mayor

Benjamin Hart

+ @ericadamsfornyc: In New York we always go big, so I’m going to take my first THREE paychecks in Bitcoin when I become mayor. NYC is going to be the center of the cryptocurrency industry and other fast-growing, innovative industries! Just wait!

Corporate America: Stop hiding behind the Chamber of Commerce and Business Roundtable
Ryan Gellert

+ Ryan Gellert is CEO @ Patagonia

DISRUPTION + INNOVATION

That electric car is not as green as you think: Those things don’t just grow on trees, you know.
Mark Gongloff

COMMERCE

Bloomberg: Peloton plunges after pandemic sales boom turns to bust

+ MR: Peloton's public aim is to reach 50 million people in new markets. But consider, the current market for bike/treadmill owners is believed to be 34 million. So Foley and his team need to acquire 100 percent of this current market and still add 16 million more people.

DeFi — the ‘wild west’ of crypto — is next on regulators’ hit list
CNBC

How restaurants can win back customers: What research reveals: Among the strategies: Use the scent of peppermint, carefully place bookcases—and try some blue food.
WSJ

+ CPG sales and marketing firm Acosta found that 92% of American families want to eat at home as much (72%) or more often (20%) than they do now, even after the pandemic.

‘From un-investable to generational wealth in 5 years’: What you can learn from Rob Dyrdek’s MFM appearance.
Trends

+ "Nothing makes me crazier than when someone says AI is better than human intelligence. It is a subset of human intelligence." -- Cathy Bessant, Bank of America Chief Operations Officer

MARKETING + COMMUNICATIONS

Watch: Bridge the divide: How to overcome obstacles and attract customers
Leigh George

SPACE + SCIENCE

+ An artist’s rendering of the Giant Magellan Telescope in Chile. Astronomers propose linking it with another giant telescope, the Thirty Meter Telescope, to create the Extremely Large Telescope project.

A new 10-year plan for the cosmos: On astronomers’ wish list for the next decade: two giant telescopes and a space telescope to search for life and habitable worlds beyond Earth.
NYT

Tom Hanks says Jeff Bezos invited him to go on Blue Origin’s spaceflight last month — but asked the actor to pay $28 million.

PERFORMANCE

How studying the lives of others can jolt you out of your rut: A private investigator’s tips: Build networks, clear your mind, and stay off social media.
Arianne Cohen

+ @DanSullivanSC: Surround yourself with people who remind you of the future more than the past.

CULTURE

Why Thanksgiving is the best time to travel internationally: A perennial tradition for some travel insiders, heading abroad in late November comes with extra benefits in 2021.
Nikki Ekstein

After 14 years, Robert Plant and Alison Krauss finally reunite: The duo worked with T Bone Burnett on the million-selling triumph “Raising Sand,” in 2007. Its sequel is once again an alternative to nearly all of its pop contemporaries.
NYT

The unmaking of a Beatle: George Harrison’s widow and son on the legacy of ‘All Things Must Pass’
LAT

SPORT

Fox acquired US rights to broadcast Europe’s UEFA soccer matches, deepening its commitment to live sports.

Who wants to be GM of the New York Mets? No, seriously, they’re looking. Top candidates are proving elusive.
Jason Gay



Enjoy the ride + plan accordingly.

-Marc

Curation and commentary by Marc A. Ross | Founder @ Brigadoon

Get Brigadoon Daily in your inbox.

Subscribe here.

Brigadoon Daily Email.

Your daily dose of the emerging issues + independent thinkers shaping commerce + culture

Subscribe now | Brigadoon Daily Email

Listen: Marc Ross on A Load of BS: The Behavioural Science Podcast | Part 2

"Part 2 of my conversation with Washington based political strategist Marc A. Ross.

"For those of you who tuned in to Part 1, you'll remember Marc's exuberant, ebullient and entertaining style; his infectious enthusiasm for his subject. And you'll also remember that we covered a lot of ground. Marc shared his great anecdote about Clinton's candy shop in regard to exerting power and influence, we discussed the delusions required to make it as a politician and we talked a lot about the reality of the Hill (and indeed political affairs in general) beyond the media hysteria."


Marc dropped so much BS; Daniel broke their discussion into two parts.

In this second part, they discuss:

+ Sanders, Corbyn and political self-sabotage

+ The illusion of similarity

+ Floundering Kamala Harris

+ Rory Sutherland's 'make it pink' boardroom strategy

+ Problems with the polling industry

+ Campaign school: The mathematics behind the US election

+ Diversity in politics

+ Trump's pirate ship of rejects

+ Will Trump run again?


Books referenced:

+ The Clustering of America, by Michael J. Weiss

+ American Nations: A History of the Eleven Rival Regional Cultures of North America, by Colin Woodard

+ Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland

+ The Win Without Pitching Manifesto, by Blair Enns

+ Confessions of an Advertising Man, by David Ogilvy

+ What It Takes: The Way to the White House, by Richard Ben Cramer

+ The Power Broker: Robert Moses and the Fall of New York, by Robert A. Caro

+ Working: Researching, Interviewing, Writing, by Robert A. Caro

+ All Out War: The Full Story of How Brexit Sank Britain’s Political Class, by Tim Shipman


For even more BS, make sure to subscribe to the Sunday BS email - sign up today.

Brigadoon Daily | Nov. 4

Brigadoon Daily

Your daily dose of the emerging issues + independent thinkers shaping commerce + culture

November 4, 2021

The battle to control the metaverse

TOP FIVE


1. How South Korea became a cultural juggernaut

2. Havana Syndrome demonstrates the power of suggestion

3. NASA’s new rovers will be a fleet of mobile robots

4. Did Lady Gaga really stay in character for 18 months?

5. Dusty Baker still not ready to walk away


BRIGADOON EVENT

Brigadoon Author Talk | November Call

Why nature makes us happier, healthier, and more creative

When: 2:00 - 2:45 pm ET | Wednesday, November 17, 2021

Speaker: Florence Williams | Author of The Nature Fix

Watch: What happens when you spend just 5 minutes in nature?

Go outside. Go often. Bring friends. Breathe.

An intrepid investigation into nature’s restorative benefits by prize-winning author Florence Williams.

Click here.

GLOBALIZATION + STATECRAFT

Introducing the chokepoint economy, when shortages start to matter
Bloomberg

China is rapidly accelerating the expansion of its nuclear stockpile and is likely seeking to quadruple its number of nuclear warheads by 2030, according to the Pentagon's annual report to Congress on China's military power.

Bloomberg: China’s latest Delta outbreak its most widespread since Wuhan

Analysis: Xi's 'common prosperity' feels the heat as economy fizzles
: Divide the cake or make it bigger? Debate returns to China.
Nikkei

Bipartisanship on Chinese tech hits a snag: Consensus on Congress’s flagship bipartisan issue looks increasingly elusive, as the GOP expresses frustration over Democratic reluctance to tighten restrictions on research and technology flowing to China.
NJ

What the new China focus gets wrong: Competition requires balance
Richard Fontaine

+ A European Parliament group landed overnight in Taiwan, in a move likely to provoke fury in Beijing and refocus attention on EU-China relations

+ The trip comes days after Taiwan’s Foreign Minister Joseph Wu visited Brussels, where he met with members of the European Parliament and Belgian parliamentarians, having earlier in the week visited the Czech Republic and Slovakia.


OTD: In 1839 the first Opium War between China and Britain began, with the Battle of Chuenpi. HMS Volage and HMS Hyacinth defeated 29 Chinese vessels.

Japan’s voters endorse getting tough on China: The weekend elections defied predictions—and gave Prime Minister Kishida room to step up defense spending, regional exercises, and more.
Bruce Klingner

Japanese Prime Minister Fumio Kishida said Wednesday he will try to arrange a meeting with Biden soon, possibly by year-end, following up a chat on the sidelines of the United Nations climate conference.

From BTS to ‘Squid Game’: How South Korea became a cultural juggernaut: The country was once largely known for cars and smartphones, but a global audience has become mesmerized by its entertainment, and creators say success didn’t happen overnight.
NYT

France's Macron pays tribute, bids 'adieu' to Merkel: DW reports French President Emmanuel Macron took Germany's Angela Merkel to the Burgundy town of Beaune as part of her farewell visit. He was also to present her with France's highest award, the Grand Cross of the Legion of Honor.

OTD: In 1985 two French secret service agents pleaded guilty to manslaughter related to the bombing of the Greenpeace ship Rainbow Warrior in Auckland Harbour, New Zealand, on July 10, 1985. The ship was in the area to protest about nuclear testing in the Mururoa atoll, French Polynesia.

Ethiopia declares state of emergency as conflict escalates: FT reports authorities in Addis Ababa prepare for a possible military assault by forces from Tigray.

Bloomberg: How Ethiopia PM Abiy Ahmed went from Nobel Peace Prize to Tigray crisis

+ Failure to manage ethnic tensions at the root of Abiy’s troubles

+ Bond yields soar as rebel troops threaten the capital city


Born in Blackness by Howard W French review – Dehumanised in the age of discovery: The scale of the west’s exploitation of Africa and Africans in the pursuit of economic power is laid bare in this painful, passionate retelling of Eurocentric history.
Guardian

Havana Syndrome demonstrates the power of suggestion: Researchers are finally learning why US spies and diplomats are suffering from noise-related illnesses. The explanation seems to lie with neuroscience, not fiendish weaponry.
Faye Flam
https://www.bloomberg.com/opinion/articles/2021-11-03/havana-syndrome-demonstrates-the-power-of-suggestion

Marines will overhaul recruiting, retention in shift away from a young, ‘replaceable’ force, general says: The service is going to have to “treat people like human beings instead of inventory,” said the Marine Corps commandant, Gen. David H. Berger.
WP

POLITICS + CAMPAIGNS

AP: Democratic Gov. Phil Murphy of New Jersey narrowly won reelection

AP: Biden says Virginia race wasn’t blowback against him


The next Democrat reckoning
Gabriel Debenedetti

Democrats need to face up to their public school problem: Education should be helping Democrats, not hurting. What happened?
Jonathan Chait

Terry McAuliffe bet on voters hating Trump. Turns out they dislike Democrats more. Glenn Youngkin’s victory should send shock waves through the Democratic Party, which continues to alienate once-dependable members of its base.
Charlie Sykes

One simple reason for the Republicans’ good day: Political parties always struggle in off-year elections when led by an unpopular president like Biden. But politicians will draw more complicated conclusions, and these will guide future behavior.
Jonathan Bernstein

A sobering reality hits Democrats after election losses
Dan Balz

The Hillary playbook does not work
Sarah Jones

Youngkin’s win in Virginia started with Biden’s debacle in Afghanistan
Marc A. Thiessen

Fortune: Oddsmakers: Republicans are now the clear favorite to win the House and Senate in 2022

WP: US hits another wrenching milestone in the pandemic: 750,000 deaths

+ A new Gallup Poll finds 51% of Americans say the coronavirus situation is getting better, up from 20% in September.

+ However, 51% think pandemic disruption will continue throughout 2022.


DISRUPTION + INNOVATION

Pentagon wants AI to predict events before they occur: Haven’t we seen this film before?
IEEE Spectrum

COMMERCE

Kirsten Lynch, a Chicago city kid, is ready to run Vail Resorts: The resort operator’s new CEO on the importance of data, diversity, and little-known ski areas.
Bloomberg

They started with $10,000. Now they're taking on ESPN: How the brothers behind the scrappy startup FloSports are going big by going small. For now, at least.
Inc.

Amazon’s new TV sets are about more than selling hardware
Variety

Facebook wants to build a metaverse. Microsoft is creating something even more ambitious: FC reports rather than ruling one metaverse, Microsoft wants its Mesh platform to be the glue that holds a multiverse of many worlds together.

The battle to control the metaverse: Microsoft vs Meta: Office workers will decide which tech giant dominates the more immersive virtual world.
FT

Why Facebook is more worried about Europe than the US: Whistleblower Frances Haugen’s revelations aren’t sparking a European move to regulate the social media giant — they’re sealing it.
Politico

Google to pursue Pentagon cloud-computing contract: WSJ reports the company pulled out of bidding for a similar project three years ago amid employee complaints about doing military work.

Axios is now worth $430 million.

Black Rifle Coffee, which aspires to become a right-wing Starbucks, will go public via a SPAC.

Allbirds raised $303 million at a $2.4 billion valuation in its IPO.

The crypto exchange FTX hired Mark Wetjen, a former CFTC commissioner, to run its policy and lobbying operations.

Nike wants to sell sneakers in the metaverse.

Considering a ‘neobank’ or fintech? The lowdown on the fees, perks, and long-term prospects of challenger banks
Fortune

Gallup: Early US holiday spending plans look similar to 2020

+ Americans expect to spend $837 on gifts, similar to last year's estimate

+ Nearly two-thirds say their holiday spending will be the same as last year

+ Metrics point to an average year for holiday retail sales


‘The Great Resignation’ misses the point: The phrase has come to describe record levels of job turnover. But it overlooks the bigger story: a radical rethinking of our relationship to work.
Wired

SPACE + SCIENCE

NASA’s new rovers will be a fleet of mobile robots that work together: Deploying autonomous mini-rovers could help us explore places where conventional ones can’t go.
TR

PERFORMANCE

Lessons in constructive solitude from Thoreau: The writer used his self-quarantine at Walden to pursue an intensive course in self-education. In the present pandemic moment, there’s plenty to learn from standing still.
NYT

CULTURE

Damon Galgut wins 2021 Booker Prize for fiction: DW reports it was third time lucky for the South African author, who was also shortlisted in 2003 and 2010. His book "The Promise" was the overwhelming favorite for the prize.

AFP: For Stella McCartney, fashion must ditch leather or die trying

Gucci’s Hollywood romp
: The brand takes over a tourist block for glamour with a seedy edge.
Cathy Horyn

Madness in her method: Did Lady Gaga really stay in character for 18 months? Lady Gaga inhabited her role in the upcoming drama House of Gucci off-screen and on for a year and a half. Was the ‘psychological difficulty’ she suffered as a result worth it?
Guardian

Water bear fossil and grizzly bear selfie — October’s best science images: The month’s sharpest science shots, selected by Nature’s photo team.

SPORT

DFP: Detroit Grand Prix to return downtown in 2023 under contract approved by City Council

Dusty Baker has devoted his life to baseball. He’s still not ready to walk away. By almost any measure, Dusty Baker is one of the great managers in baseball history. But he is still known as much for what he hasn’t done as for what he has.
WP

Enjoy the ride + plan accordingly.

-Marc

Curation and commentary by Marc A. Ross | Founder @ Brigadoon

Get Brigadoon Daily in your inbox.

Subscribe here.

Brigadoon Daily Email.

Your daily dose of the emerging issues + independent thinkers shaping commerce + culture

Subscribe now | Brigadoon Daily Email