Watch: Cold water slabs of the great north with Mathea Olin

Canadian surfer Mathea Olin isn’t just satisfied surfing the friendly waves of her hometown, she’s passionate about chasing the best barrels her beloved homeland has to offer. Traveling by boat and sleeping under tents, Olin proves that when searching for perfection, the hard-yards always pay off. She finds exactly what she's looking for with just the snow-capped mountains and a couple of Canada’s best surfers for company.

Motivated by Pete Devries and Noah Cohen, Olin pushes herself like never before to overcome her fears and take on the great north’s most notorious slab, and the result are shown here, in Wild Beauty. Get to know one of North America’s most underrated future surf stars are she strives to better herself in the frozen and rugged yet stunning land and seascapes of Canada.

Brigadoon ITK | Sep. 27

1. US botched the response to COVID-19, McChrystal says: Retired Army Gen. Stanley McChrystal is about to have a new book out, and it has a big takeaway: We're not doing a great job of protecting ourselves. "Risk: A User's Guide," out Oct. 5, takes a look at how leaders approach and handle risk. McChrystal has found they focus more on the likelihood that something will or won't happen and less on what to do when even the unlikely happens.

2. Forget COP26 boasts — decarbonizing takes thousands of tiny, boring steps: Truly green companies redesign their products rather than buying offsets or planting trees. Brooke Masters writes: "Stunts and pious pledges won't save the planet. Manufacturers and retailers must rethink their entire design, manufacturing, and sales processes. Those that have are discovering that change is either very expensive or an unglamorous, iterative process that involves thousands of tiny improvements. Neither makes for good press releases."

3. Gap and Benetton once ruled fashion—and their success ultimately led to their demise: With the announcement this summer that Gap would close all its stores in the UK and Ireland, and with Benetton no longer at the frontier of cool, the idea of these brands once being so dominant seems fairly strange. New successful fashion brands are likely to mix online with brick-and-mortar retailing and make sustainability a core part of their offering.

4. Ancient footprints push back the date of human arrival in the Americas: Human footprints found in New Mexico are about 23,000 years old, a study reported, suggesting that people may have arrived long before the Ice Age's glaciers melted.

5. How Pappy Van Winkle became wildly expensive: Maybe Pappy Van Winkle became a household name when Anthony Bourdain first drank it in a 2012 episode of The Layover. He proclaimed, "If God made Bourbon, this is what he'd make."

Chef Sean Brock may have stoked the flames when he touted the Bourbon at his acclaimed restaurant, Husk, in Charleston, South Carolina.

Wine Enthusiast writes that the fact of the matter is, there wasn't just one thing that turned Pappy Van Winkle into an impossible-to-find unicorn. As more people started to talk about it, Pappy became famous for being famous.

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Kelly Wearstler, William Goldman, Norm Macdonald, Inspiration4 | Brigadoon Weekend

Brigadoon Weekend

Your weekly dose of the emerging issues + independent thinkers shaping commerce + culture

September 25, 2021

Get to Know:

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Kelly Wearstler

Kelly Wearstler is an American designer.

She is the founder and principal of Kelly Wearstler, focusing on creating multi-faceted, experiential residential, hospitality, commercial, and retail environments and expansive collections of lifestyle product designs.

Through exploring materiality, color, forms, and an intuitive juxtaposition of contemporary and vintage, architectural and organic, graphic and instinctual, she curates a wealth of experiences into every space. She believes that honoring history, location, and architecture is imperative to pushing the boundaries and challenging the rules.

A native of South Carolina, she received her academic training in interior, architectural, and graphic design at the Massachusetts College of Art and Design and is the author of five design books, including Rhapsody.

Accolades include Elle Décor’s A-List, Architectural Digest’s AD100, AD France AD100, AD Spain Top International Designer, Wallpaper Magazine Top 20 Designers, and Time Magazine The Design 100. She is the first interior designer to teach a MasterClass and is a board member for Desert X.

Three reasons why Kelly Wearstler inspires and motivates the Brigadoon network:

+ Founder and principal of Kelly Wearstler, an American designer creating multi-faceted, experiential residential, hospitality, commercial and retail environments

+ Internationally recognized with distinctive design awards and numerous publications and a board member for Desert X

+ Notable projects are San Francisco Proper Hotel, Four Seasons Anguilla, BG Restaurant at Bergdorf Goodman, the Viceroy Hotels and Residences, and Tides Miami


Five Weekend Reads:

The scientist and the AI-assisted, remote-control killing machine: Israeli agents had wanted to kill Iran’s top nuclear scientist for years. Then they came up with a way to do it with no operatives present.
NYT

Lessons from the rise and fall of the pedestrian mall: Car-free shopping streets swept many US cities in the 1960s and ’70s, but few examples survived. Those that did could be models for today’s “open streets.”
Bloomberg

With one line, William Goldman taught Hollywood everything it needed to know: By writing scripts he believed in, rather than the flavor of the day, the late, great William Goldman left a legacy that will endure for decades to come. Goldman, the Oscar-winning writer of screenplays for “All the President’s Men” and “Butch Cassidy and the Sundance Kid” coined the best line in the history of Hollywood, and it wasn’t even for one of his movies. “Nobody knows anything.”
Variety

Norm Macdonald was Tolstoy in sweatpants. Even when he texted you in the middle of the night.
WP

Inspiration4: Why SpaceX’s first all-private mission is a big deal: Is it finally time to be cautiously optimistic about the future of crewed space travel?
MIT Technology Review


Quote of the Week:

"If you want to launch a world revolution, then don’t try to control the damn thing." -- Kalle Lasn founder of Adbusters

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Brigadoon October Call:

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Do one thing well

David Hieatt | Co-Founder of Hiut Denim Co + The Do Lectures
2:00 pm ET | Wednesday, October 20, 2021
$45 | Brigadoon Members attend free

David Hieatt is the Co-Founder of Hiut Denim Co and The Do Lectures.

He is active in building them into influential global brands.

The quest for Hiut is to get 400 people their jobs back in a small town that used to have Britain's biggest jeans factory. To have the biggest impact on its community while seeking to have the lowest impact on the planet.

The Do Lectures is a network that exists to encourage people and their businesses to do amazing things. The talks are given to the world for free. That is paid for by attendees at the global Do Lectures event and workshops around the globe.

The talks have been viewed over 150 million times. Plus, the Do Book Co publishes a series of books from speakers at The Do Lectures. They are available throughout the world.

These are two of my favorite Do Books: Do Open and Stay Curious.

David is a highly sought after public speaker. He has spoken at Apple, Red Bull, Facebook, Google, John Lewis, and Waitrose.

It is fantastic he said yes to speak with Brigadoon.

More about David @ Hiut Denim Co + The Do Lectures + @davidhieatt.

Clear your calendar and put this call on your agenda.

Wednesday, October 20, 2021 @ 2:00 pm ET.

Sign up today.


Have a great weekend. See you next week.

-Marc

Marc A. Ross | Founder + Chief Curator @ Brigadoon

Brigadoon is Global Street Smarts.

Curating the emerging issues + independent thinkers
shaping commerce + culture

More @
thebrigadoon.com

Brigadoon ITK | Sep. 24

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1. China's military has an Achilles' heel: Low troop morale: 'One-child army' more inclined to add crewless aircraft and ballistic missiles.

2. The messy truth about carbon footprints: Personal lifestyle choices are important in the effort to stem climate change — but not for the reasons you might think. Lifestyle choices need to be seen as acts of strategic mass mobilization. And they should be considered as one part of a broader toolbox of tactics that also includes advocacy, organizing, and protest.

A recent report from Oxfam found that the wealthiest 10 percent of the global population — which includes the vast majority of people reading this post — were responsible for more than 50 percent of global emissions between 1990 and 2015.

3. If your CEO talks like Kant, think twice before investing: Quantitative research by Nomura shows that companies whose executives use the most complex language on earnings calls produce lower returns.

Since 2014, the 100 companies whose officers used the most complex language averaged a return of 9.45% per year. The companies in the simplest language decile returned 15.4% per year.

When people start to waffle like this in earnings calls, it should be no surprise that their subsequent share price performance is bad. The converse is true of clarity. Those who know exactly what they want to do are likely to be able to express it clearly, and then do it.

4. George Lucas' new LA museum moves ahead: The $1-billion Lucas Museum of Narrative Art is on track to premiere in 2023. The galleries will feature works from Lucas' personal collection of more than 100,000 pieces of fine and popular art and "Star Wars" ephemera.

5. Why is everyone talking to Ibai Llanos? A 26-year-old Spanish streamer counts Lionel Messi as an admirer and Gerard Piqué as a business partner. His interviews might be a glimpse into the future of sports media.

The NYT reports that Llanos has interviewed a succession of soccer's biggest names over the last couple of years, from Sergio Ramos to Paulo Dybala. He now counts some stars, like Sergio Agüero, as friends, and others, like Gerard Piqué, as business partners. Players who habitually distrust the news media have been happy to spend as much as a couple of hours talking to Llanos on Twitch.

That is turning him into a breakout star of the internet age in Spain and, at times, occasionally invoking the wrath of journalists from more traditional outlets who envy the access he enjoys and disdain his lack of training.

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