Next Brigadoon Call: The Poetry of Leadership

Title: The Poetry of Leadership

Time + Date: 2:00 pm ET | Wednesday, May 19, 2021

Speaker: Fateme Banishoeib | heARTist + Founder @ ReNewBusiness

Fateme is the heARTist and founder of ReNEW Business GmbH, where they create work culture like a piece of art.

After overseeing quality and operations in Fortune 500 corporations globally - from the United States to Europe and Asia she founded in 2017 a creative laboratory, ReNEWBusiness, to support leaders and organizations to make a business a human experience. Storytelling, poetry, and heART are the pillars of her work. ReNEWBusiness executes innovative and yet practical methodology fully customized to their client's business's needs and desires.

She brings the heART and the mind of a polymath to organizational development: a trained chemist's capacity to understand and work with complexity with a poet's human sensibility to sense what is emerging and evoke the heART of a human being.

Her work has always been at the intersection of fields, cultures, disciplines creating bridges and harmonious, re-generative new paradigms.

Just twenty-five bucks to attend.

Unseen opportunities happening this Wednesday @ 2:00 pm ET

Brigadoon April Call with Rory Sutherland

Less Logic. More Magic.

2:00 pm ET | Wednesday, April 21, 2021

Rory Sutherland - Vice Chairman @ Ogilvy UK | Author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior - these are the very small contextual changes that can have enormous effects on the decisions people make - for instance tripling the sales rate of a call center by adding just a few sentences to the script.

Put another way, lots of agencies will talk about "bought, owned and earned" media: they also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.

It is a hugely valuable activity - but, alas, not particularly lucrative.

This is because clients generally do not have budgets for solving problems they have not noticed.

Rory was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988.

He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global.

He writes regular columns for the Spectator, Market Leader, and Impact, and also occasional pieces for Wired.

He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense.'

Rory is married to a vicar and has twin daughters.

He lives in the former home of Napoleon III - unfortunately in the attic.

He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.

Just twenty-five US dollars gets you on the call.

Sign-up here.

-Marc

Understanding speed and velocity: Saying “NO” to the non-essential

It’s tempting to think that in order to be a valuable team player, you should say “yes” to every request and task that is asked of you. People who say yes to everything have a lot of speed. They’re always doing stuff but never getting anything done. Why? Because they don’t think in terms of velocity. Understanding the difference between speed and velocity will change how you work. Thinking in multiple dimensions is one of the crucial thinking skills that no one ever taught you.
Farnam Street

How do you write an Anthony Bourdain book without Anthony Bourdain?

After the author and TV personality’s death, his longtime assistant was left to finish his last book, a world travel guide.
Sebastian Modak - NYT