The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
+ Don Thompson
Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else
+ Chrystia Freeland
Christina Alexandra Freeland PC MP is a former journalist for Reuters and is currently the deputy prime minister of Canada as well as the minister of finance.
Seven Days in the Art World
+ Sarah Thornton
Big Bucks: The Explosion of the Art Market
+ Georgina Adam
I Sold Andy Warhol (Too Soon)
+ Richard Polsky
I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion
+ Alyson Stanfield
The Art of Forgery: The Minds, Motives, and Methods of Master Forgers
+ Noah Charney
Rogues’ Gallery: The Rise (and Occasional Fall) of Art Dealers, the Hidden Players in the History of Art
+ Philip Hook
100 Secrets of the Art World: Everything You Always Wanted to Know from Artists, Collectors, and Curators but Were Afraid to Ask
+ Thomas Girst + Magnus Resch
Brand marketing vs. Direct marketing
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." -- John Wanamaker
The radio was created to sell ads.
The television was created to sell ads.
Both are the platforms of a brand marketing world.
The internet was not created for ads.
The internet is not mass media.
The internet is the platform of a direct marketing world.
The internet is a micro-media
The internet is a personalized media.
John Wanamaker would have liked the internet.
Examples = Brand marketing
Mass + Passive
Low ability to measure
Professional editorial environment
Super Bowl ad
Pay upfront for space/audience
Fortune 500s
Vogue + Atlantic magazines
"Cool Kids"
Examples = Direct marketing
"Call To Action" = Buy Now
High ability to measure
Amateur editorial environment
Targeted audience
Infomercials
Pays for itself
No Fortune 500s
Patreon + Subscriptions
"Rebel Kids"
* BTW: Born in Philadelphia in 1838, John Wanamaker pioneered the department store concept, invented the price tag, and was known as a pioneer in marketing.
-Marc | Founder @ Brigadoon
Brigadoon Watches | Videos on Art Auctions
The Art Market Explained: What you need to know about auctions: Auctions launches a four-part documentary series, followed by Galleries, Patrons, and Art Fairs, released weekly through mid-June. Together, the four segments will tell a comprehensive story about the art market’s history and cultural influence, providing an approachable yet nuanced introduction to an extraordinary subject.
+ Artsy
The Price of Everything: With unprecedented access to pivotal artists and the white-hot market surrounding them, The Price of Everything dives deep into the labyrinth of the contemporary art world. It examines the role of art and artistic passion in today’s money-driven, consumer-based society — where everything can be bought and sold. In January 2018, The Price Of Everything premiered at the Sundance Film Festival.
+ The Price of Everything
Ways of Seeing: We’ve been coming to terms with technology’s effect on art for more than a century, and the issue seems particularly salient now that we are depending on the internet for all of our social and aesthetic needs. But there’s still no better guide to the way modernity has upended our experience of the world than the critic, novelist, and screenwriter John Berger in his groundbreaking 1972 BBC series.
+ BBC
F for Fake: Orson Welles’s idiosyncratic master class on the philosophical underpinnings of art, the art market, performance, and self-consciousness focuses on a prolific art forger, Elmyr de Hory, and begins with a mind-bending quotation from the French magician Jean-Eugène Robert-Houdin: “A magician,” Welles says that Houdin said, “is just an actor playing the part of a magician.”
+ Amazon
American Animals: Based on the unbelievable true story of four middle-class college kids who hatched a harebrained scheme to stage a daylight robbery of several rare, multi-million dollar books from a university campus in Kentucky. In 2004, the thieves tried to pull off the audacious theft of four double-sized volumes of John James Audobon’s Birds of America from Transylvania University’s Special Collections Library. Although they failed in their initial goal, they nabbed some Audobon drawings and other rare books, which they then took to Christie’s as (supposed) representatives of a private collector. Police caught up with the gang in 2005 and they were later each sentenced to seven years in prison.
+ Trailer
Art Auctions Data Points
The fine art auction business has remained a duopoly over its 250-year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this platform business.
Global sales: Showing a second consecutive year of positive growth, the global art market in 2018 reached $67.4 billion, up 6% year-on-year. This brings the market to its second-highest level in 10 years, with values advancing 9% over the decade from 2008 to 2018.
Sales at public auction of fine and decorative art and antiques reached $29.1 billion in 2018, up 3% year-on-year. Works of art selling at prices in excess of $1 million accounted for 61% of total sales value in the fine art auction market in just 1% of lots.
North America held the highest share of the global art market, with Europe placing second. The United States was again the largest market by value with an estimated market share of 44%, up 2% in 2018. Sales reached $29.9 billion in 2018, their highest recorded level to date.
Art fairs: Art fairs continue to be a central part of the global art market, with aggregate sales estimated to reach $16.5 billion in 2018, up 6% year-on-year. The share of the total value of global dealer sales made at art fairs has grown from less than 30% in 2010 to 46% in 2018, stable year-on-year
Online sales: The online art market reached an estimated new high of $6 billion in 2018, up 11% year-on-year. This represents 9% of the value of global sales. Online sales gathered pace at the major auction houses in 2018, while second-tier houses reported making 19% of their annual sales online, with 74% through third-party platforms.
A plastic crown worn by rapper Biggie during a photoshoot just days before his murder has sold at auction for $594,750 in New York. The crown headlined Sotheby's first-ever sale devoted to hip hop that featured more than 120 lots including jewelry, art, and other ephemera of the genre born in the Bronx.
In December 2020, Sotheby's will auction off a pair of Air Jordan worn by Michael Jordan during the 1991 NBA finals. Jordan himself wore and signed (twice) these black sneakers. They come from the personal collection of a former Nike executive called Sonny Vaccaro. The Air Jordan High Top Sneakers could fetch between $500,000 and $700,000 and could become the most expensive sports shoes in history. A pair of Air Jordans 1 Chicago sold for $615,000 dollars in August 2019 at Christie's, setting a new record for the basketball legend.
@Banksy: "The urge to destroy is also a creative urge" - Picasso
#ArtAuctions #BrigadoonWeekend