Brigadoon Weekend
Emerging issues shaping commerce and culture.
September 19, 2020
Sleep only.
SLEEP ONLY DEEP DIVE FIVE
The importance of sleep for your body: The benefits of sleep go beyond brain health. Your body also depends on a good night’s rest to function properly.
Discover
Scientists discover why we need sleep – “important work is being done”: In very early life, sleep helps build the brain’s infrastructure, but it then takes on an entirely new decluttering role.
SciTechDaily
It started as a nightmare. Now COVID-19 has turned us into a nation of dreamers: Whether we are stressed out, confused or simply sleeping longer, our lockdown dreams have been getting more vivid — and a lot weirder.
The Times
Penguin Random House to release audiobooks to send listeners to sleep: Guardian reports, the Sleep Tales collections aimed at listeners with chronic insomnia, thought to affect 10-15% of adults.
Guardian
To help children sleep, go dark: Light exposure has huge biological effects, so if you’re reading this in bed just before you go to sleep, shut off your phone right now and just read the rest in the morning. A study has found that exposure to light messed with the circadian rhythms of several children who were shown a light table prior to going to sleep. Normally, with an average bedtime of around 8:30 pm, the kids began secreting melatonin on average at 7:47 p.m. Looking at that bright light, however, suppressed melatonin by almost 90 percent, and close to an hour after the exposure to light the melatonin level was still not yet at 50 percent of where it usually was.
New York Times
ROSS RANT
The future intersection of sleep and automobiles
Is this the end of the motel and the beginning of the cartel?
Sven Schuwirth, vice president of brand strategy and digital business at Audi, thinks this will be the case in 20 years.
As cars increasingly become to resemble mobile apartments and work-stations, self-driving vehicles will allow people to sleep and work in their vehicles as they motor down the road. This efficiency will force any short-haul travel activity to be transformed for both vehicle and driver as people will look for opportunities to reduce the hassle of getting to and from airports.
In the future, you can see an environment where business travelers will be able to avoid taking domestic flights and will sleep and work in their cars en route instead of checking into city-center hotels and roadside motels.
This disruption will force service stations and motels along highways to evolve as well. Future facilities will handle washing, dining, shopping, and refueling to support vehicles and drivers equally.
Think more pit-stops, as drivers will seek facilities that allow them to freshen-up so that they can return to their cars to sleep.
Describing a scenario in the not-too-distant future, speaking with Deezen, Schuwirth said: "Your car wakes you up at four o'clock in the morning, picks you up and drives you autonomously the entire way from Munich to Berlin. You can sleep, you can prepare for your meeting, you can call your friends and family, do whatever you want, and you enter Berlin in a very relaxed mood."
He added: "The car becomes something different. Not just something to get you from A to B, but something more."
BRIGADOON EVENT
Brigadoon Monthly | Member Call with Kirk Cheyfitz
Wednesday, October 21, 2020
2:00 pm ET
Kirk is an award-winning journalist, author, editor, publisher, and innovator in nontraditional advertising, marketing, and content creation. Kirk was CEO+Chief Editorial Officer at Story Worldwide, the full-service, global ad agency he co-founded. He is the author Thinking Inside the Box: The 12 Timeless Rules for Managing a Successful Business
Brigadoon Member | Monthly Calls are 45-minute moderated discussions with fellow Brigadoon Members led by a subject matter expert in an emerging issue shaping commerce and culture.
The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.
All calls happen using Google Meet and are limited to Brigadoon Members with a few handpicked guests.
Just like all Brigadoon gatherings, Brigadoon House Rules govern the session. The call is powerpoint free, the recording is private, and participants are free to use data from the discussion but are not allowed to reveal who made any comments or participated.
Want to join - click here
SLEEP DATA POINTS
There’s a lot to be anxious about right now. About 18% of Americans struggle with anxiety during regular circumstances, and that number rose to 30% in late May due to COVID-19.
REM sleep decreases with the growth in brain size throughout development, the scientists found. While newborns spend about 50% of their sleep time in REM sleep, that falls to about 25% by the age of 10 and continues to decrease with age. Adults older than 50 spend approximately 15% of their time asleep in REM.
Chronic insomnia, in which individuals have difficulties dropping off or staying asleep at least three nights a week for three months or more, is thought to affect about 10-15% of adults.
It’s no myth — the full moon may be affecting how well you sleep. On nights where there was a full moon, it took 9% more time for people to fall asleep, and they experienced 7% less deep sleep.
PepsiCo is launching its newest beverage, the de-stressing, and relaxation-promoting Driftwell. The calorie- and sugar-free noncarbonated water, flavored with a hint of blackberry and lavender, contains 200 milligrams of L-theanine and 10% of the daily value of magnesium. Driftwell sprouted from an employee incubator program in January.
Our body has to lower its core temperature to sleep well. Turn down the thermostat and adjust your bedding, such as using breathable natural fabrics that can also wick away sweat. The National Sleep Foundation says 65 degrees is optimal.
A new study out of Baylor University finds that 73% of atheists and agnostics sleep at least seven hours a night, compared to only 55% of Baptists and 63% of Catholics. Atheists and agnostics also reported fewer difficulties falling asleep at night. The findings held even after controlling for details like age and socioeconomic status.
The time of day affects the tendency to sleep if sleep is needed. Such pressure to sleep is greatest at 4 am to 6 am and 2 pm to 4 pm, at which point in time traffic accidents that are sleep-related peak.
TWEET
When we try very hard to sleep, we mostly remain awake. When we push very hard for an answer, we mostly remain confused. In letting go, we create the space for what’s needed.
@andypuddicombe
Former Buddhist monk. @Headspace co-founder.
Have a great weekend. See you next week.
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