Brigadoon Weekly = Commerce + Culture
June 30, 2019
Curation and commentary from Marc A. Ross
Reporting from Alexandria, Virginia
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*** FLASH SALE ***
This week only.
$200.00 off all tickets to Brigadoon Sundance 2020.
Your ticket is here.
Psychological Achievement, 2020 Topics, Robert Redford, Generosity, Skate, Solo
ROSS RANT
Want do you want?
"It isn't normal to know what we want. It is a rare and difficult psychological achievement." -- Abraham Maslow
I am not sure I have ever known what I want.
I have set goals.
I have mapped road trips.
I have pursued achievements.
But knowing what I want, not so much.
Laissez-faire is for me.
There are so many choices and so many opportunities. Many of us are blessed with abundance and expansion.
I am easily distracted, tempted, fascinated, and interested.
Earth is an endless playground of adventure and shenanigans.
Frankly, it's a relief to know this is not an abnormal condition. Plus, I am not sure it really matters to know precisely want I want.
I have always performed better in short time frames. For me, a season is an ideal format.
When I was coaching elite soccer players I loved looking at the schedule. The schedule set the practices, the flow, the periods of intensity, and the periods of rest.
Today working with global policy experts I use a similar system. Using inflections points like dropping a white paper, hosting a press conference, speaking at Davos, grinding on the campaign trail helps to set the work, the flow, the periods of intensity, and the periods of rest.
At the halfway point of 2019, it is a good time to take inventory and decide what I want for the next six months or say the next 100 working days give or take.
- Commit to executing simple, high-touch marketing each day
- Learn something new, challenging, and valuable
- Cut fewer corners
- Think deeper and write more
- Generate more bad ideas
- Listen to more music and spend less time on social
- Say thank you more and randomly
- Create content that tickles, tantalizes, and thrills
- Say no more, curate better, and simplify
- Embrace custom-made and bespoke
Just putting this out there feels like I am making a difficult psychological achievement.
Want to know a secret?
Here are the Brigadoon Sundance 2020 topics:
Space Exploration
Ocean Adventure
Internet of Things
Immigration + Border
Robots + Automation
Modern Monetary Theory
Architecture
Mental Wellness + Performance
- Marc
FIVE TO READ
Bob wants you to see his house: From the April 1989 issue of Architectural Digest, tour Robert Redford's house in Sundance, Utah. The house and grounds at Redford’s compound showcase the director’s expansive collection of contemporary Native American art.
Generosity can be a powerful sales method: John Moore at Brand Autopsy writes, tasting is more than believing at Starbucks, it’s also sales-driving. An internal company study revealed for every five beverages Starbucks sampled to customers, it triggered a purchase. That’s an impressive 20 percent conversion rate.
The world depends on you throwing a party: Ben Steverman at Bloomberg writes, more connected than ever, we are also lonelier than before. The case for being a host.
Profile of Brigadoon Sundance 2018 speaker Skate Noftsinger: She says she swore off ever working in soccer again, moving into venture capital then non-profit work. But you can travel the world and never get far from the beautiful game. Skate was doing community work in South Africa when she re-found her love of the game – only this time, more for its effect off the field than on it.
Traveling alone when life gets real: Conde Nast Traveler asked their readers to share their first-hand accounts of what happened to them in those very circumstances, and how that trip has affected them since then.
BRIGADOON RADIO
Episode 1: ATL to SLC: Recorded in Atlanta, Georgia, Brigadoon Founder Marc A. Ross speaks with Brigadoon Professional + Ambassador Dr. Mark Stellingworth on the state of thought leader communications, sports marketing, and the future of the Brigadoon project.
EVENTS
From salon dinners to excursions and multi-day retreats, Brigadoon organizes a number of powerpoint free, conversation focused events in distinctive settings that involve all participants and foster deeper connections.
This fall Brigadoon will organize salon dinners in four cities, a sailing cruise on the Chesapeake Bay, a tour of one of the top design schools in the world, and take full control of a country estate in Fife, Scotland.
Here are the upcoming Brigadoon conclaves designed to improve your individual and organizational performance:
Brigadoon Annapolis 2019 | Salon Dinner + Sailing
September 12-13
Brigadoon Los Angeles 2019 | Salon Dinner
September 26
Brigadoon Detroit 2019 | Salon Dinner + Tour
October 3-4
Brigadoon Cincinnati 2019 | Salon Dinner
October 24
Brigadoon Remote 2019 | Scotland
November 11-15
Brigadoon Sundance 2020
February 23-25
More details and tickets - here.
Enjoy the ride + plan accordingly.
-Marc
Marc A. Ross
+1 (703) 598-3242
marc@thebrigadoon.com
@the_brigadoon
Marc A. Ross is an advisor and connector working at the intersection of globalization, disruption, and politics. Ross specializes in helping entrepreneurs and thought leaders make better connections and better communications. He is the founder of Brigadoon.
