According to a study published this week in the journal Nature Scientific Reports, spending 120 minutes a week strolling a tree-lined street or sitting by a lake can greatly enhance a person’s overall sense of well-being.
Spending time outdoors is linked to a serious boost in well-being, the kind that lasts a lifetime.
Brigadoon DC | Aperitivo on June 27, where the big question will be answered, is the Aperol Spritz a rubbish drink?
An aperitivo is often described as being similar to the American happy hour, but when it's a Brigadoon gathering, it’s much more than that.
Brigadoon is bringing together a peerless group of entrepreneurs and thought leaders for our first aperitivo in Washington, DC.
We will gather for cocktails and conversation at Woodward Table on Thursday, June 27.
This is a free to attend, cash bar gathering designed for meeting old friends and making new friends.
✔️ This will be an intimate event limited to only 100 attendees and provides open and frank discussions with all participants. Plus, you feel like a guest rather than a delegate.
✔️ Brigadoon gatherings are all powerpoint free and governed by Chatham House rules to ensure maximum conversations.
✔️ There are no lanyards or apps involved – by the end of the gathering you’ll be on first-name terms with subject matter experts from numerous industries including finance, government, business, media, architecture, design, retail, and hospitality.
✔️ Enjoy a discussion with fellow attendees on topics shaping commerce and culture in an informal and relaxed setting. Alongside the conversations and discussions, there is joyful, relaxed hospitality.
✔️ Regardless of your profession or skill set, you will be exposed to people who will inspire you to think about your work, life and home.
✔️ Brigadoon gatherings are transformational, not transactional.
Frequently I am asked to help an organization with creating a logo or updating a logo - some paid gigs, many seeking a free consultation.
Based on years of experience and repeated patterns, here are some quick thoughts:
1. A logo is important, but it isn't that important: Having a stellar product and world-class service is far more important. I have worked with numerous executives who fret more over the shades of blue then how they are delivering their service and making sure their products do what it says it will do. Frankly tweaking colors and designing a logo is more fun and easier than building a global supply chain or executing superior customer service.
2. Think small and impactful: A logo is a tool to quickly provide a recognizable symbol of your organization - it's even more important as consumers are spending more and more time looking at small screens. Logos no longer enjoy the mass of a box or a bag - now they need to make an impact that works for Instagram and Twitter. Think small and impactful - you are now competing for attention on a crowded smartphone screen.
3. The Eiffel Tower test: Remember, when the tower was unveiled in 1889 nobody liked it and experts criticized it as a blight on the Paris sky. Now years later it is an iconic, instantly recognized, and a symbol of a nation. So think long-term and don't listen to experts - your logo isn't for them.
4. Your name and the associated letters are powerful: Beyond a logo or brand stamp is your name. And your name is your name. You own it. Take advantage of it. Embrace it. Repeat it. Use it.
5. Keep it simple: You are not some avant-garde artist. Keep your logo simple and remember what matters = a stellar product and world-class service matters more deserve more of your attention and energy.
-Marc
Marc A. Ross specializes in thought leaders communications for global business working at the intersection of globalization, disruption, and politics. He is the founder of Brigadoon and Caracal Global.
