From my participation in the halls of power in Westminster and Capitol Hill, on the campaign trail from Des Moines to Manchester, inside multinational boardrooms and trade association meetings, I find underperforming communications.
Based on this experience, these are the seven reasons communication efforts fail:
1. No clear and consistent strategy
2. Over-indexing on tactics
3. Poor organization and staffing
4. No consistency or editorial calendar
5. Know-how is not shared and made available
6. Efforts are reactive and by chance
7. Online activities not in sync with offline activities
-Marc
Marc A. Ross is the founder of Brigadoon and specializes in communications for thought leaders working at the intersection of globalization, disruption, and politics.
