Plastics + Coffee Cues + Neuromarketing + Creativity + Decision-making + Juul

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Virgin plastics: As the EU waves through the single-use plastics ban, broadly shuns fracking and pushes for decarbonization by 2050, plans for a wholesale contradiction involving INEOS and US ethane are underway in the city of Antwerp.

Roger Dooley: Does Starbucks make you smarter? One thing the coffee giant has been very smart about is preserving the powerful aroma of roasted coffee beans. Research shows that the mere smell of coffee can improve some cognitive functions. University of Toronto researchers recently published results which verified the concept that coffee cues prime the brain with an expectation of increased sharpness. Subjects from cultures where coffee drinking is common experienced higher levels of alertness and attention when primed with coffee cues than those from tea-oriented cultures.

One sign that neuromarketing has transcended its era of hype and hucksterism: Nielsen now has 16 neuro labs globally, including five in the US. One opened late last year in Cincinnati, Ohio, the heart of client country and home to Procter & Gamble, which is among the marketers that now have neuroscientists in-house.

"I think the industry is still a little bit of wild, wild west. It's still got plenty of snake oil in it," says Duane Varan, CEO of MediaScience.

Creativity peaks in your 20s and 50s: BBC reports, New research from Ohio State University found that our mid-20s is when our brains first become fertile ground for innovation. The study looked at previous winners of the Nobel Prize in economics. It found that those who did their most groundbreaking work in their 20s tended to be "conceptual" innovators. So basically they had a light bulb moment and acted upon it. But don't panic if you've gone past your mid-20s without a flicker of an idea - some of us won't hit our inspirational stride until our mid-50s.

The anatomy of a great decision: Making better decisions is one of the best skills we can develop. Good decisions save time, money, and stress. Here, Shane Parrish breaks down what makes a good decision and what we can do to improve our decision-making processes. http://bit.ly/2L8vMf7

Starbucks, Dunkin race against bans, taxes on disposable cups: Bloomberg reports, inspired by plastic bag bans, jurisdictions have set their sights on a much bigger target: the to-go coffee cup

"There are some big structural changes in manufacturing. The world will make relatively fewer things in the future as digitization replaces goods with services." -- Paul Donovan @ UBS

Bloomberg: Teens say they don't vape, they Juul, making e-cigarette use hard to track

For the first time, public health officials will ask about Juul by name in an annual youth tobacco survey.

Brigadoon Radio: Episode 12: Brigadoon as an idea generator

Recorded at the lounge inside the Robert Redford Center at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Mike St. Clair during Brigadoon Sundance 2019.

Mike is a 4x Brigadoon Sundance participant and talks about how the conversations at the gathering stimulate ideas and habits which have helped him grow professionally and personally.

Michael is the owner of Capital Edge based in Des Moines, Iowa. Mike specializes in government relations for large national corporations, small Iowa businesses, as well as trade associations serving national and local constituencies.

Brigadoon Radio: Episode 11: Why Brigadoon works

Recorded Pinehaven House at Sundance Mountain Resort, Brendan Kownacki speaks with Marc A. Ross during Brigadoon Sundance 2019.

Marc is the founder of Brigadoon and has curated seven multi-day gatherings at Sundance, Utah starting in 2013. Marc explains the magic of connecting subject matter experts at a venue tucked in a magical canyon in the Utah mountains.

Marc specializes in communications for thought leaders working at the intersection of globalization, disruption, and politics

Brigadoon Remote, Democracy, Barkley Marathons, Billions

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Brigadoon Remote, Democracy, Barkley Marathons, Billions

Brigadoon Weekly
April 28, 2019
Curation and commentary from 
Marc A. Ross

Reporting from Alexandria, Virginia 

Brigadoon Weekly  = Global Emerging Issues


ROSS RANT


21 ways to not have the right network

1. Same backgrounds - think homophily.

2. Lack of mission statement.

3. Thinking small.

4. Too much self-reliance.

5. Same skills. Same talents. Same ideas.

6. Too provincial.

7. Limited perspective.

8. Choosing personality over purpose.

9. Reactive. 

10. Not stubborn enough.

11. Easily swayed.

12. Over-reliance on cash and class as the connection.

13. Spending not investing.

14. No reboot.

15. Too many jerks.

16. More campaign, not cause.

17. Comfortable and content.

18. Thinking the hype is real.

19. Lack of moxie.

20. Don’t do the work.

21. Many ideas, no execution.

Brigadoon Remote 2019 | Scotland

One of my most exciting ideas to date, Brigadoon Remote.

Think of four days where you can work remotely in the countryside, spend the day as you want, work on your book, strategize, think, read, whiteboard, check-out, go for a hike, and have evening dinners with fellow participants where the topic of conversation is business development and entrepreneurship.

I have secured a country estate one hour outside of Edinburgh, Scotland for a multi-day remote working experience limited to 7 participants.

If you are keen, a $250.00 deposit secures your spot. 

Ping me at marc@thebrigadoon.com if you want to attend.

-Marc

Marc A. Ross is the founder of Brigadoon and specializes in communications for thought leaders working at the intersection of globalization, disruption, and politics.

FIVE TO READ

One: 3 trends driving corporate image: The Axios Harris Poll 100 ranks the reputations of the most visible U.S. companies, based on a nationally representative sample of 18,228 Americans, and the rankings are billed as "a measurement of what real people think right now about the companies in our cultural conversation." The big picture: From the world's most influential tech companies to the places where Americans shop to eat everyday, there are three big trends that Harris uncovered in this year's poll.

1. De-FAANGed by the techlash
2. Captains of controversy
3. The wellness revolution


Two: When democracy is no longer the only path to prosperity: Countries rated ‘not free’ are increasingly able to offer their citizens high incomes. Will democratic ideals lose their appeal?

Three: The great lost dead archive: As a longtime sound engineer for the Grateful Dead, Dan Healy pioneered the way live music hits you in the gut—and he amassed a rich collection of tour tees along the way. Then he forgot about it. GQ visited Healy at his home in Marin, for a look at his newly re-discovered archive—and to hear the untold stories of his years on the road.

Four: New carmaker on the block: Byton’s CEO on China’s car of the future: Carsten Breitfeld, an industry veteran turned disruptor, explains how his Chinese-conceived, globally oriented start-up is tuned for the emerging mobility transformation.

Five: 60 hours of hell: The story of the Barkley Marathons: Inspired by an infamous assassin’s escape from prison, the Barkley Marathons just might be the toughest race on the planet: a 100-mile-long, unsupported slog through the Tennessee backcountry that only 14 people have ever finished. Madison Kahn spoke to three of the event’s regulars to get the story behind the Barkley.

BRIGADOON RADIO

Brigadoon Radio: Episode 11: Why Brigadoon works: Recorded Pinehaven House at Sundance Mountain Resort, Brendan Kownacki speaks with Marc A. Ross during Brigadoon Sundance 2019.

Marc is the founder of Brigadoon and has curated seven multi-day gatherings at Sundance, Utah starting in 2013. Marc explains the magic of connecting subject matter experts at a venue tucked in a magical canyon in the Utah mountains.

Marc specializes in communications for thought leaders working at the intersection of globalization, disruption, and politics.

Brigadoon Radio: Episode 12: Brigadoon as an idea generator: Recorded at the lounge inside the Robert Redford Center at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Mike St. Clair during Brigadoon Sundance 2019.

Mike is a 4x Brigadoon Sundance participant and talks about how the conversations at the gathering stimulate ideas and habits which have helped him grow professionally and personally.

Michael is the owner of Capital Edge based in Des Moines, Iowa. Mike specializes in government relations for large national corporations, small Iowa businesses, as well as trade associations serving national and local constituencies.

BRIGADOON EVENTS


SAVE THE DATES:

Brigadoon Annapolis 2019 | Salon Dinner + Sailing
September 12-13

Brigadoon Los Angeles 2019 | Salon Dinner
September 26

Brigadoon Detroit 2019 | Salon Dinner + Tour
October 3-4

Brigadoon Cincinnati 2019 | Salon Dinner
October 24

Brigadoon Remote 2019 | Scotland
November 11-15

Brigadoon Sundance 2020 | Utah
February 23-25

More information click - here.

PODCAST

a16z podcast: For the billions of creatives out there: This special, almost-crossover episode of the a16z Podcast features Billions co-showrunner Brian Koppelman — who also co-wrote movies such as Rounders and Ocean’s 13 with his longtime creative partner David Levien — in conversation with Marc Andreessen (and Sonal Chokshi). The discussion covers everything from managing up — when it comes to executives or investors sharing their “notes” aka “feedback” on your work — to managing down, with one’s team; to managing one’s partners (or co-founders)… and especially managing yourself. How to tame those irrational emotions, that ego?


#BAET = Be An Entrepreneur Today

-Marc