Brigadoon Remote 2019 - Save the Date
Think of four days where you can work remotely in a country estate, spend the day as you want, work on your book, strategize, think, read, whiteboard, check-out, go for a hike, and have evening dinners with fellow participants where the topic of conversation is business development and entrepreneurship.
— November 11-15, 2019
— One hour outside of Edinburgh, Scotland
— Limited to 7 participants
— $250.00 deposit secures your spot
Ping at marc@thebrigadoon.com if you want to attend.
-Marc
Futurecraft.Loop + Beyoncé + Business Casual + Buying Cars + AI
A new Adidas shoe uses just one material – and is fully recyclable: Usually, Adidas's trainers include more than 12 different materials. The Futurecraft.Loop uses one plastic and could usher in an era of shoe subscriptions. http://bit.ly/2VhLSXE
"It's estimated that 300 million pairs of running shoes are thrown away each year in the UK alone."
Beyday: HBO had been courting Beyoncé in an attempt to air Homecoming, a behind-the-scenes look at her Coachella performance. Then, Netflix made a counteroffer so large that HBO — which has spent decades cultivating a reputation as a distributor with staggering coffers — balked and had to pull out. We now have that number: Variety reports Netflix inked a $60 million deal with Beyoncé for three projects, meaning that Homecoming sold for $20 million. It’s good to be the queen.
The mystery of business casual: No one knows what shoes to wear to work. Silicon Valley has an answer. http://bit.ly/2KSCRAl
In defense of disorder: Humans love laws and seek predictability. But like our Universe, which thrives on entropy, we need disorder to flourish. http://bit.ly/2Vqpyvb
Driving is so 1980s: In a challenge for Detroit, teens put off getting their licenses and buying cars. About a quarter of 16-year-olds had a driver’s license in 2017, a sharp decline from nearly half in 1983.
AI could boost our intelligence, but will we misuse it? Theoretical neuroscientist and entrepreneur Vivienne Ming believes it’s inevitable, but warns that our use of AI could have unintended consequences. http://bit.ly/2VjeO1m
A new race to the moon? US wants to lead the way: Half a century after the first lunar landing, a new race to the moon may be underway. The United States is out to win again. What are the Russians hoping for? And is there a role for the rest of the world? http://bit.ly/2VgAnQe
7 deadly sins of communications
Based on my experience, communication efforts fail because of these seven reasons:
1. No clear and consistent strategy
2. Over-indexing on tactics
3. Poor organization and staffing
4. No consistency or editorial calendar
5. Know-how is not shared and made available
6. Efforts are reactive and by chance
7. Online activities not in sync with offline activities
-Marc
Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.