7 deadly sins of communications

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Based on my experience, communication efforts fail because of these seven reasons:

1. No clear and consistent strategy

2. Over-indexing on tactics

3. Poor organization and staffing

4. No consistency or editorial calendar

5. Know-how is not shared and made available

6. Efforts are reactive and by chance

7. Online activities not in sync with offline activities

-Marc

Marc A. Ross is the founder of Brigadoon and specializes in thought leader strategy for executives and entrepreneurs working at the intersection of globalization, disruption, and politics.

Brigadoon Radio: Episode 10: What Makes a Good Founder

Recorded at the lounge inside the Robert Redford Center at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Michael Rivera during Brigadoon Sundance 2019.

Michael is a first time Brigadoon Sundance participant and for 2019 joined the main stage to lead a discussion on "Life Is a Startup: What Founders Can Teach Us About Making Choices + Managing Change."

Michael is the Executive Director of Founder Central @ USC Marshall School of Business. Michael joined Founder Central after eleven years as the Founder & Managing Director of an early-stage investment firm based in Santa Monica. 

Brigadoon Radio: Episode 9: Accessing Fresh Perspectives

Recorded Pinehaven House at Sundance Mountain Resort, Dr. Mark Stellingworth speaks with Leo D'Cruz during Brigadoon Sundance 2019.

Leo is a 2x Brigadoon Sundance participant and is a communications strategist serving as Chief Communications Officer @ ReverbArt + Design based in Cincinnati, Ohio.