Digitally native brands are changing the American mall: As mall developers shift their aim to fewer, better stores, buzzy direct-to-consumer brands are increasingly popping up in shopping centers.
Malls are not dying, the bad ones are.
Time is luxury: Peloton’s value proposition is as much about what you can accomplish away from the treadmill. Why take the time to travel to a gym? That time could be better spent elsewhere. This is the mark of a modern luxury brand.
Peloton recently raised money at a $4 billion valuation.
Screen time is changing children's brains: In 2018, children are growing up in a world dominated by iPads, iPhones, computer screens, and TVs — and now, new research suggests that it’s literally affecting their brain structure. According to a new report on 60 Minutes, a landmark research study conducted by the National Institute of Health (NIH) found that brain scans of some 4,500 children showed “different patterns” depending on how much screen time they were exposed to per day.
Home prices: As of September, housing prices in the U.S. were 53 percent higher than they were when the market bottomed out in 2012. A house that sold for $200,000 back then would fetch about $300,000 today, which is the third-largest boom since 1913.
Electric car fuel: If all passenger cars in Texas were electrified today, the state would need 110 terawatt-hours more of electricity per year, which is approximately the annual electricity consumption of 11 million homes and also a 30 percent increase over current consumption.
19 tactics to being a better thought leader in 2019
1. Respond to ten social media updates and thoughts daily - don't just scroll
2. Send a daily email news overview of curated information relevant to your network
3. Execute a twelve-month blog post scheme that involves owned and earned media
4. Post a best of social post weekly on your LinkedIn profile
5. Present a 90-second video weekly on your YouTube page commenting on the news of the week
6. Invite a reporter your admire to coffee - do this ten times
7. Speak at three conferences - think adjacent possible when it comes to venues and topics
8. Submit four opinion editorials engaging both national and regional news outlets
9. Get interviewed on a podcast - do this five times
10. Produce a white paper report on the top trends impacting your network
11. Collaborate to organize a monthly MeetUp with experts in your network
12. Host a book club - meet quarterly
13. Launch a webinar interview series involving former classmates and professor - use that alumni network you paid so much to be a part of
14. Give an award for the year's best book, idea, business, thought leader, professor, conference, etc.
15. Cold email five people daily that you admire - tell them you appreciate and use their work
16. Arrange a salon dinner with a local author on a topic relevant to your network
17. Use Anchor to post daily audio commentary and thought leadership tactics
18. Host a multi-day thought leadership retreat
19. Remember STOC = strategy + tactics + organization + consistency
-Marc A. Ross
Marc A. Ross is the founder of Brigadoon and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.
Did you know?
Drones: About 110,000 commercial drones are operating in US airspace, and the number is expected to soar to about 450,000 in 2022.
Future-of-work strategist Heather E. McGowan predicts: “The old model of work was three life blocks: Get an education. Use that education for 40 years. And then retire." The next model will be “continuous lifelong learning’’ — because when the pace of change is accelerating, “the fastest-growing companies and most resilient workers will be those who learn faster than their competition.”
California’s fires released a year’s worth of emissions: The wildfires spewed out 68 million tons of carbon dioxide—almost as much as was produced by the state’s electricity usage in 2016.
Brigadoon Radio = Episode 1
A few weeks back I found myself in Atlanta, Georgia to attend the Chicago Fire - Atlanta United soccer match.
Before the game, I record the first episode of Brigadoon Radio.
This first episode was a conversation with Brigadoon Professional + Ambassador Dr. Mark Stellingworth on the state of thought leader communications, sports marketing, and the future of the Brigadoon project.
You can hear the discussion below.
-Marc A. Ross
Marc A. Ross is the founder of Brigadoon and specializes in thought leader communications and events for senior executives working at the intersection of globalization, disruption, and politics.