Choice, Tastebuds, Milk Bottle Deliveries, Maestro, Tony Rock

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Choice, Tastebuds, Milk Bottle Deliveries, Maestro, Tony Rock

The Weekly | Brigadoon
April 22, 2018
Curation and commentary from Marc A. Ross

Reporting from Amsterdam, The Netherlands

The Weekly  = Enterprise + Culture + Sport + Policy

Subscribe here: http://thebrigadoon.com/subscribe/


ROSS RANT


Make the choice

Desiree Linden is an American marathoner and could be the most inspiring runner I have ever known.

In 2017 it appeared she might have peaked.

Instead, in 2018 she became the first American woman to win the Boston Marathon in 33 years, finishing the race in 2 hours 39 minutes 54 seconds.

Linden, a two-time Olympian, placed fourth at the 2017 Boston Marathon and was burned out on the sport. And tired. After three marathons in the previous 14 months: the Olympic Trials (second place), the Olympics (seventh place), and then that fourth at Boston. She didn’t feel like running again until the end of September. Five months off, during which, she said, “I hated everything about running.”

But she wanted to win the Boston Marathon, and she made no secret of that goal.

Her desire to run the course in Boston was the reason she started running marathons in the first place. She has a golden retriever named Boston and had another named Miles who died last year.

So last Monday, she was back on the course in Boston attempting to complete her goal.

But before the race more hurdles, as Linden thought about dropping out as she wasn’t drinking enough fluids and was afraid of getting cramps in her legs. Add a weather report of strong winds and the coldest temperatures in 30 years, this year's Boston Marathon would be even more challenging than usual for her and the rest of the field.

Linden now lives and trains in Northern Michigan and resides closer to the North Pole than the Equator. So the NorEaster that bore down on the course in Boston with its horizontal rain and freezing temperatures is ordinary training weather for many months in the Great Lakes state, but many runners found this climate to be the worst running weather in decades.

Linden's ability to persevere and succeed in exceptionally miserable physical circumstances is remarkable. 

Linden's ability to persevere and succeed in exceptionally challenging mental circumstances is remarkable. 

To succeed in 2018, Linden had to find a deeper gear to compete.

Her pinned Tweet displays where she finds this deeper gear:

"Some days it just flows and I feel like I’m born to do this, other days it feels like I’m trudging through hell. Every day I make the choice to show up and see what I’ve got, and to try and be better.

My advice: keep showing up.

#MondayMotivaton #TogetherForward"


I don't think any advice can be more profound.

Make a choice to show up and keep showing up.

You might just achieve your goal.

FIVE ARTICLES TO READ

The world's 50 greatest leaders: Fortune's annual list of the thinkers, speakers, and doers who are stepping up to meet today’s challenges. https://for.tn/2HLHmHv

Earbuds and tastebudsDoes chocolate taste better if you're listening to Pavarotti? Ad Age looks at how marketers are pairing music and sounds with different tastes. http://bit.ly/2EXEJPU

The 11 keys to keeping the band together: On the occasion of their 12th album and 27th year together, Sloan shares their wisdom on how to make musical matrimony last. http://bit.ly/2JUmVsU

Scientists accidentally create mutant enzyme that eats plastic bottles: Scientists have created a mutant enzyme that breaks down plastic drinks bottles – by accident. The breakthrough could help solve the global plastic pollution crisis by enabling for the first time the full recycling of bottles. The new research was spurred by the discovery in 2016 of the first bacterium that had naturally evolved to eat plastic, at a waste dump in Japan. Scientists have now revealed the detailed structure of the crucial enzyme produced by the bug. http://bit.ly/2viTVaV

Why glass milk bottle deliveries are back: As concern over plastic pollution rises, a pint-sized revolution is taking place on doorsteps across the UK. https://on.ft.com/2H27qB7

DOCUMENTARY

Maestro: The documentary is an intimate, unprecedented glimpse into the life of a renowned conductor and a vibrant, contemporary portrait of the world of classical music.  For a period spanning two years, a film crew follows Grammy award-winning conductor Paavo Järvi and an array of brilliant musicians across the globe.  The resulting footage captures the pressures of self-expression, the rush of performance, and above all, the power of a universal language. Järvi studied at the famed Curtis Institute of Music with Max Rudolf and Otto-Werner Mueller, and at the Los Angeles Philharmonic Institute with Leonard Bernstein. Järvi was music director of the Cincinnati Symphony Orchestra from 2001 to 2011.

PODCAST

James Altucher Podcast - Tony Rock: Tony always wanted to be a comedian. From the moment he listened to Richard Pryor, George Carlin, and Bill Cosby, he was inspired. But he didn’t know them. When his brother started doing stand up, it changed everything for him. “The guy in the next room is doing it. Now it’s real,” Tony said. Because those other guys (the ones Tony grew up admiring) were just ideas to him. He was inspired by Chris. And because of him, he became immersed in the comedy scene. Now, 24 years later Tony’s made this “idea” of comedy into a reality. And a career. On this podcast, Tony share his process and explains how these same techniques can be applied to your own project or side hustle. How you take an idea from the drawing board and put it in action.

The 5G Race: China And South Korea Are Winning

5G.png

The 5G race is being won by China and South Korea, according to a report conducted by research firm Analysys Mason and released today by CTIA, America's premier wireless industry association.

According to the research, China is in the lead, followed by South Korea, the U.S. and Japan. Germany, the U.K. and France are in the second tier of countries in terms of readiness.

America lags in “5G readiness” due to reliance on private providers -- Verizon, AT&T, T-Mobile and Sprint -- to build antenna infrastructure. China’s wireless providers, on the other hand, are streamlined by government mandate. 

Why this matters - 5G systems support 1k more devices per meter than 4G, using higher frequencies and secondary antennae to relay signals. It also eliminates the transmission inconsistencies and slowdowns caused by buildings, mountains, and crowds.

The global competition is propelling 5G development much faster than was originally expected, with carriers and some cities moving quickly to install infrastructure, said CTIA president and CEO Meredith Attwell Baker, a former FCC commissioner.

The Trump administration see this situation as a threat, especially from China.

Last month the administration blocked Broadcom's proposed buyout of Qualcomm on national security grounds. The administration also fears that Broadcom's business practices would weaken Qualcomm's and the U.S.'s 5G position — allowing Huawei a bigger advantage.

Key findings by Analysys Mason include:

All major Chinese providers have committed to specific launch dates and the government has committed to at least 100 MHz of mid-band spectrum and 2,000 MHz of high-band spectrum for each wireless provider.

Countries around the world are moving quickly to make spectrum available for 5G. This year alone, the U.K., Spain, and Italy are all holding 5G spectrum auctions.

At the end of 2018, the U.S. will rank sixth out of the 10 countries in mid-band (3–24GHz) spectrum availability, a critical band for 5G. The U.S. joins Russia and Canada as the only countries currently without announced plans to allocate mid-band spectrum on an exclusive basis to mobile by the end of 2020.

Countries like the U.K. and regions like the European Union are taking significant steps to modernize infrastructure rules to facilitate the deployment of 5G networks.

Read can read the report here: http://bit.ly/2HFbTqA

-Marc A. Ross

Marc A. Ross is the founder of Brigadoon and specializes in developing winning communications, content, connections, and commerce for entrepreneurs and thought leaders.

Back on Campus, Theme Park Designers, Prioritizing, R.E.M., Bananas vs. Sports Drinks

The Weekly Brigadoon.png

Back on Campus, Theme Park Designers, Prioritizing, R.E.M., Bananas vs. Sports Drinks

The Weekly | Brigadoon
April 15, 2018
Curation and commentary from Marc A. Ross

Reporting from Alexandria, Virginia

The Weekly  = Enterprise + Culture + Sport + Policy

Subscribe here: http://thebrigadoon.com/subscribe/


ROSS RANT

Go back to school

One of the best thought leader, low hanging fruit techniques is to get reconnected to your school - be it high school, college, or graduate. 

You need your schools. 

Over the last few days, I have been down in Chapel Hill, North Carolina attending alumni weekend festivities for the Kenan-Flagler Business School. I was fortunate to be asked to speak with two marketing classes of current students on the intersection of the retail sector and public policy as well as lead a lecture on retail disruption for the alumni back on campus. You can see the decks here: retail politics and retail disruption.

Talking with students as they are about to embark on their careers is a fantastic opportunity. To answer their questions and share your experience I found to be a most wonderful exchange for all involved. Also, you need to be on your game as your audience has immediate access to the WWW to challenge your ideas in real-time, or worse, you are white noise as they tune you out, so they update their Pinterest pages.

Speaking with the alumni, be it 2017 MBA graduates not even 365 days out of college, or older students who departed the school in the 80s, 70s, and even 60s can't be beaten as a venue to present your ideas. This type of cross-generation audience fosters an exchange of experience and knowledge that is a challenge to replicate on a daily workday.

As you think about upping your thought leadership game as a means to improve your experience and knowledge, think about going back to school. Reach out to that alumni director, speak with a former teacher, or find conference taking place on campus.

The ability to share ideas, speak with students, engage alumni from decades past in a safe and friendly environment is a powerful tool that will help you expand your thought leader capabilities. 

FIVE ARTICLES TO READ

Theme park designers are preaching the importance of play over technology these days. https://lat.ms/2GPRcqU

Play > Technology

Brigadoon > Conference


Blockchain is not only crappy technology but a bad vision for the future http://bit.ly/2uZmSZ5

The future of what: Data! What is it good for? These days there’s nothing but data out there - social media statistics, Spotify artist insights, info about who your fans are, where they are, and when they listen to your music. But what do you do with all this data? And who is really benefiting from it? http://bit.ly/2GJhD5o

Prioritizing: Giving all of your time to what seems urgent will leave you exhausted. Here’s how to know the difference between what is necessary and what is expendable. http://bit.ly/2qhjvYL

Check out Piper Jaffray's semi-annual Generation Z survey of more than 6,000 US teens http://bit.ly/2EDhgDq

Food, beauty and video games continue to dominate teen wallet.

Athletic cycle above historic average but streetwear cycle accelerates.

Teens opt for Snapchat and Instagram as Facebook engagement stabilizes.


GUEST POST

You know you got something to say: Looking for a place to share ideas, comment on business, tell a funny story, or provide expertise?

This is the place.

Send The Weekly 500 - 750 words on any topic that would benefit the Brigadoon community.

Please note, I do my best copy editing after I hit send. So, whatever you send me, I suggest you do a bang-up job on the spelling, grammar, and editing before you send it over. 

PRODUCTIVITY

"Never do meetings unless someone is writing a check." -- Mark Cuban

PODCAST

The Lefsetz Letter Podcast: Shirley Manson: Shirley is a Scottish musician, singer, songwriter, record producer, actress, and the lead vocalist of the alternative rock band Garbage. Only three Scottish women have sung a Bond theme so far – Lulu, Sheena Easton, and Shirley. She got her turn 1999 when Garbage was asked to record ‘The World Is Not Enough’ from the film of the same name. With more than 30 years in the business and countless hit records under her belt, Manson is a true rock legend. In this podcast hosted by Bob Lefsetz, this conversation is smart, complex, thoughtful, and engaged. An excellent discussion between two top professionals who have seen the highest highs and the lowest lows of the music business.

SONG

R.E.M. - Finest Worksong http://bit.ly/2GSxL0k

SPORT

FIFA looks for $25 billion, 12-year deal for new tournaments:AP reports, FIFA is planning to team up with Saudi Arabian, Chinese and American investors in a $25 billion, 12-year deal that could add two major international tournaments to an already crowded soccer calendar. With preparations for this year’s World Cup in Russia reaching a climax, FIFA President Gianni Infantino is looking to launch an expanded 24-team Club World Cup — played every four years starting in 2021 — and a separate global competition for national teams every two years.

The hockey community is leaving hockey sticks out for the Humboldt boys: LAT reports, many NHL teams paid tribute to the Humboldt Broncos junior ice hockey team, who lost 15 of its players and staff in a crash last week. But that still wasn't enough for many who play and watch the game. https://lat.ms/2Hc5OEi

Bananas vs. sports drinks? Bananas win in studyhttps://nyti.ms/2Ej2S35

In NBA, court and canvas are intertwined: NYT reports, NBA players have become art collectors, out of enthusiasm, as an investment and to have something to pass on to the next generation. https://nyti.ms/2HqfdFT

Dodgers to host 2020 MLB All-Star game.