Are you listening to Richard Sorge?

Ross Rant March 2018.png

He is out there. He is speaking to you. He is sending you the signal.

But you fail to recognize him. You can't hear what he is saying. You think it is all noise.

Richard Sorge was Soviet agent operating out of Tokyo in 1941. Sorge repeatedly warned the Kremlin that Nazi Germany would soon invade the USSR. 

On May 15 he predicted that the invasion would come on June 20-22. 

But Sorge’s information displeased the big boss - he didn't want to hear it.

At the time, Stalin was then still in alliance with Nazi Germany. Even though Hitler had advocated the conquest of the USSR as early as 1924 in his book, Mein Kampf, Stalin famously believed Hitler to be the only person he could fully trust.

Stalin dismissed Sorge as “a little shit who has set himself up with some small factories and brothels in Japan.” 

How could someone operating in such an environment know what Nazi Germany was planning? 

Stalin knew best. He was the big boss in Moscow after all. He wasn't running in the underbelly of Tokyo. It didn't matter what was written in 1924.

Operation Barbarossa, the Nazi German codename for the invasion of the USSR, commenced on June 22, 1941. 

Launched by someone Stalin trusted entirely and against the terms of the existing non-aggression treaty, Hitler was doing what he always believed and was doing what some lesser person said he would do.

Are you listening to Richard Sorge?

Is someone telling you something that you don't want to believe? 

Is someone telling you something that goes against your station?

Are you overwhelmed by the noise and failing to hear the signal?

Marc A. Ross is the founder of Brigadoon and specializes in developing winning communications, content, connections, and commerce for entrepreneurs and thought leaders.

Pronunciation aside, America's leaders are afraid of Huawei

Huawei.jpg

Chuck Grassley of Iowa, one of the longest-serving Senate Republicans, says he’s worried about the prospect of American telecommunications companies becoming dependent on a Chinese manufacturer whose motives he finds suspect. “I can’t pronounce their name,” Grassley says, “but it starts with an H and ends with a W-E-I. Whenever they’re involved, it scares the devil out of me.”

As Bloomberg reports, Huawei Technologies Co. is China’s biggest tech company by revenue, with sales 60 percent greater than those of the runner-up, JD.com Inc. Huawei is one of the world’s biggest producers of telecommunications networking equipment, despite a de facto ban that prevents America’s four principal wireless carriers—AT&T, Verizon, T-Mobile, and Sprint—from using its gear. The company also makes an ever-growing share of the world’s smartphones. These two factors have rendered it terrifying enough to many American policymakers.

As American and Chinese leaders halt one another’s tech companies for operating freely and openly in their markets, such protectionism will slow the progress of innovation worldwide. How government leaders handle the protection of intellectual property is the big game. 

IP is the game that will define US-China commercial relations for the next 20 years, an issue that if mishandled, has the power to hurt global economic growth and make us all poorer.

The issue is currently a battle of free-market capitalism versus state capitalism. American business has dealt with state capitalism before and still has been successful. However, China's state capitalism is at a scale of resources, reach, and authority not seen before. 

Having trepidation is not uncalled for in this new global business environment.

James Lewis, a former US State Department cybersecurity expert, now affiliated with the Center for Strategic & International Studies, believes the US has three options for dealing with Huawei - none of them all that great: 

1) Throwing vast sums of public money behind American national champions to battle China’s state-owned enterprises - a concept that would be a political challenge in democratic, free-market economy to say the least

2) Subsidizing the only non-Chinese companies that can compete for big equipment contracts—Sweden’s Ericsson AB and Finland’s Nokia - see above 

3) Create unbreakable encryption meant to secure hardware that can’t otherwise be trusted - this might not even be possible

As John Edwards of the Lowy Institue points out: "Tangled in this coming dispute are much bigger issues for America, China, and the rest of the world. One is the extent to which the United States may wish to obstruct China’s declared intention of becoming a leading competitor in high-technology industries. Another is the extent to which the Americans wish to frame trade disputes with China as those between a 'liberal international order' created and sustained by the United States and a state-directed transactional and opportunistic challenge by China."

How the leaders handle this matter will define US-China commercial relations for the next 20 years.

Can two nations that are strategic competitors find collaboration and not be overwhelmed by fear, uncertainty, and doubt the empowers politics that will stunt profits and prosperity?

History suggests otherwise. Add the lack of a military alliance and rising nationalism on both sides of the Pacific - it will be a challenge. Boardrooms should plan accordingly.

Enjoy the ride.

Marc A. Ross is the founder of Brigadoon and specializes in developing winning communications, content, connections, and commerce for entrepreneurs and thought leaders.
 

COTD: UK Election 2017 campaign spending

UKCampaignSpending.png

Overall, the Conservatives spent £18.6 million before the snap election on June 8, in which they lost 13 seats. That was close to the national limit of £19.5 million, and more than the next two parties combined. Labour spent £11 million and the Liberal Democrats spent £6.8 million.

The Tories spent £2.1 million on Facebook ads during the campaign - more than Labour, who spent £577,270 and the Lib Dems, who spent £412,329, combined.

POTD: The Digiday Podcast - Business of Fashion’s Imran Amed

BOF.jpg

I am a big consumer of Business of Fashion. Sure I like to buy clothes and find vintage goods that I can weave into my closet - feel free to ask me about the stunning OP windbreaker I picked up last summer and my high-low strategy for dressing. Also, I worked as a stock boy in high school at The Limited and Roots. But the business of fashion is fantastic and a vital industry to explore to be a better entrepreneur and thought leader.

As Miranda Priestly right points out: 'This... stuff'? Oh. Okay. I see. You think this has nothing to do with you. You go to your closet, and you select... I don't know... that lumpy blue sweater, for instance, because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise. It's not lapis. It's actually cerulean. And you're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns."

Fashion as an industry is one that punches well above its weight. Fashion touches business, culture, marketing, finance, branding, employment, nostalgia, entertainment, happiness, geoeconomics, and domestic politics like few industries. It is an industry that decides what is fashionable, fresh, and right for the planet. From Chinese Communist Party members wearing a smart suit and tie to kids in Lagos sporting Stephen Curry endorsed Under Armour gear. Also, it is an industry we engage with multiple times a day as we change to clothes and outfits that fit the task, mood, and assignment at hand.

The Business of Fashion (BOF) daily email is a must read for me as it captures the business and analytical aspects of selling fashion, clothes, and gear to people globally. Designed to be a business tool for CEOs and even entry-level assistants, BOF provides insights on marketing, branding, and finance like few news outlets anywhere.

Earlier this week I listed to a Digiday session with Imran Amed.

Amed started his journey at McKinsey and began BOF as a blog he wrote for himself. Today, it has grown into a leading news and analysis website for the fashion industry employing nearly 100 people with offices in London, New York, and Shanghai. BOF has grown several revenue streams: events, online courses, a careers website, and most recently, subscriptions.

Even if you don't consider yourself a clothes horse, this session is smart and timely. Amed discusses subscription strategy, events, and content that fills a need for a tribe of thinkers and doers.

Marc A. Ross is the founder of Brigadoon and specializes in developing winning communications, content, connections, and commerce for entrepreneurs and thought leaders.